Business Expansion in Europe : Report
Added on 2020-07-22
11 Pages3107 Words52 Views
Business Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Q.1 Research regarding expansion plan:.....................................................................................1Q2. Market mix for expansion plan:...........................................................................................2Q.3 Marvin and Smith's implications to include a wider geographical area: .............................3Q.4 Impact of profitability and liquidity on decisions:...............................................................4Q.5 Overall visibility of overseas expansion: ............................................................................6CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONCommercial industry is one of the crucial component for any economy as this is the mostimportant activity which could assist a country to grow itself. Business means to generate andrenders services on a day basis and after that disperse them in society for satiating their needsand desire and economy can have its sustained growth. Under this report, Hank and patty, islooking for expanding its business somewhere in Europe. They wants a perfect tourist locationwhere they can set up their business in order to gain sustainable development. Diverse strategiesand decisions relating business are to be made by assisting financial statements of their presentbusiness. Such kind of project elaborates diverse aspects and recommendations regarding thisplan (Lai and et. al., 2014).TASK 1Q.1 Research regarding expansion plan:There are diverse firms under the territory of Europe and most of the locations aretourism oriented places. France is the most attractive destination and have a beautiful locality inthe European Union. This is said that the Marvin and Smith uses their best option for expandingHank and Petty shop in France best location. Huge number of visitors visit France as this is thebest place for visitors attraction and this will attract more consumers effectively. This will becrucial for the firm to pay attention towards the transportation facilities as if the particularlocation have the good transportation system, then in that case this would be convenient for thethe visitors to come there and enjoy the coffee shop.Location of coffee shop is required to establish in such a place where huge number ofpeople love to drink coffee drinks. Being an attractive and beautiful tourist place, Paris can be anoption for the Marvin and smith to incorporating their new business. In Paris, the transportationfacilities is strong and visitors can conveniently hang around the places. It is one of the mostimportant option for Hank and Patty because, there is a no extra need to invite customer there.This is likewise essential that the behaviour of workers needs to be ethical and effective.As, if the people would be affected with the hospitality and services in that case, they wouldfrequently come to visit the place and enhance revenue for the firm's operations. For this, this ismost crucial that the customer who enters in the coffee shop needs to be attended in such a wellmanner.1
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