Essay on International Marketing Strategy
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Added on 2020-07-23
Essay on International Marketing Strategy
Added on 2020-07-23
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Case study reportContents
INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Q.1 Research related expansion plan:....................................................................................1Q2. Market mix for expansion plan:.......................................................................................2Q.3 Smith and Marvin's implications to include a wider geographical area:.........................4Q4: Evaluation of profitability through using various ratio's and its impacts........................6Q.5 Overall visibility of overseas expansion:.........................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness becomes the crucial aspect of modern world as this is the most importantactivity that support nation to emerge itself. Business simply refers to an activity which emergeand given services on a routine basis and thereafter distribute them in a society for meeting theirrequirement and economy could have its continued growth and development. As per this report,Hank and patty is thinking to expand its business in a country where they could earn a greatreturn (Ellguth, Kohaut, and Möller, 2014). That is why, they need a perfect tourist destinationwhere they could make business for gaining financial statements of their current business. Thiskind of project explains and recommend related to this plan.TASK 1Q.1 Research related expansion plan:There are so many tourist attractions places throughout the Europe and many of thelocations are tourism oriented places. Spain is one of them of the most attractive destination andhave a beautiful place which attracts the visitors in a huge quantity. This is observed that Marvinand Smith implements their best option for incorporating Hank and Petty shop in Spain (Hair,2015). There are vast number of travellers who travel Spain as this is the most attractive placeswhich attracts the more travellers. Spain also have a better transportation facility which is thebest option for the firm to incorporate their branches here. As, good transportation facility iscomfortable for visitors to come there and enjoy coffee shop.Location of the coffee shop must be at a place in Spain where vast number of visitors’drink coffee drinks. Barcelona is the most effective tourist place; Barcelona can be a choice forthe Marvin and Smith to form their new venture. Transportation facility is also great inBarcelona and travellers can visit there in a comfortable manner. this is one of the key crucialoption for Hank and Patty as, there is no additional requirement to invite customer and makeeffort on them.There is a need to find a place where attitude of the workers’ requirements to be ethicaland efficient. As, if individual will influence with the hospitality and services in that case, theywill regularly visit to the place and improve income for the company’s operations. For this, thisis the most important that the customer who get into coffee shop requires to be attended in aneffective manner.1
This is also to be considered that goods and services of the Hank and Petty must haveefficient quality and fascinate clients in a manner so that the clients could travel again and again.This is the most important aspect for progress of any company, there is a strong requirement topay equal attention and likewise pay higher wages for their extra efforts that will enhance fortheir additional and innovative events that will stimulate them to be higher polite and desperateto the job (Grant and Taylor, 2014). Customers are ley components who can make or destroytheir business operations. Henceforth, there is great need to form strong liaison to buyers thatcould assist company to produce more in order to emerge more sales. Henceforth, this can besaid that the company can render their services to more people. There is also required to haveefficient bill system and requirement to have ethical practices that could assist the firm toefficiently following applicable laws.Marvin and Smith must know about the various applicable laws which are related torules, regulations, policies and diverse regulatory laws. As this is the main thing which dependson the components which would be more dangerous if these are not followed. However, this canbe said that the company needs to adopt all the regulatory norms that are going to address by thecompany.Q2. Market mix for expansion plan:Marvin and Smith form a good research for extending of their concern in Barcelona.Hank and Petty shop need to serve finest coffee beans so that the company can emerge a largenumber of consumers that are going to make more profits than others (Gamble and Thompson,2014). Marvin and Smith renders coffee shops in the UK market and includes their businessstrategies so that they could make plan for expansion. In this era, they are spreading theirbusiness activities in Barcelona, Spain. By taking help of marketing mix, firm could formefficient business plan and likewise support internal and competitive analysis of the businessstrategies. 7Ps of marketing mix are elaborated as under:Marketing Mix ExamplesProductBusiness plan is connected to the coffeeshop. Therefore, product is an importantelement for measuring the success of thecompany. However, this can be said that thecited company use their finest coffee beans2
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