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Impact of Decision Making on Financial Performance

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Added on  2020-07-22

Impact of Decision Making on Financial Performance

   Added on 2020-07-22

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HANK MARVIN AND PATTYSMITH
Impact of Decision Making on Financial Performance_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Q1 Country in which M&S coffee shop will be expanded........................................................1Q2 marketing mix elements........................................................................................................3Q3 Impact of geographical location business.............................................................................5Q4 Impact of decision making on profitability and liquidity of M&S coffee shop....................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONHank Marvin and patty Smith have decided to expand their business in the new location.M&S coffee shop is able to provide quality products to the consumers. But in order to enhanceits revenues it will have to expand its business in the new place. Present study will discuss needof expansion of the coffee shop in the European union. Furthermore, it will explain marketingmix element of the coffee shop. In addition, study will discuss impact of decision making onfinancial performance of M&S coffee shop. TASKQ1 Country in which M&S coffee shop will be expandedThe main agenda of Marvin and Smith is to enhance profit of the firm and sustain in themarket for longer duration. In order to accomplish this objective it is very important for thebusiness that to expand its operations in other location so that it can offer its product and servicesto more consumers and can gain their loyalty. For that M&S coffee shop is planning to enter intothe Italy (Gasperazzo, Toffanin and Larese, 2017). It is the country which is most popular inEuropean Union in respect to new business. Many new firms enter into the Italy and getestablished. It is the location where climate is very good. Many tourist come to Italy to enjoyseasonal changes of this place. Local people of Italy like to have coffee and tea. They havecoffee and tea in breakfast, in lunch and in evening as well. They are found to have this products.Italy is popular for variety of coffee products. Most popular drinks are cafe latte, latte macchiate,milky coffee etc (Godos and et.al. 2014). Italian people start their day by having tea and coffee thus, M&S coffee shop has highchances to get established in this market easily and earn more profit. Espresso coffee is veryfamous in the Italy. Statistical records show that one person have 3-4 cups of coffee in a day inthe Italy (Caporaso, Civitella and Sacchi, 2014). This is the location which has huge potential forthe coffee shop. If new firm offer quality drinks to the consumers then it can gin success in thismarket surely. In the London M&S coffee shop have relationship with the local suppliers, where itorders its raw material such as beans etc. From the Uganda farms. They provide the finest coffeebeans to the company due to which entity becomes able to offer amazing flavour of coffee to theconsumers (Mos and Palatini, 2015). M&S coffee shop is planning to open new coffee shop inItaly where also it will order coffee beans from the same place. They are independent farmers1
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