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Report on Marketing Strategies of Successful Coffee Shop

   

Added on  2020-06-06

11 Pages3116 Words41 Views
Business EssentialsAdvanced

Table of ContentsINTRODUCTION...........................................................................................................................11. Research on a country (within the European Union) that Marvin and Smith’s coffee shopcould expand into...................................................................................................................12. Marketing mix....................................................................................................................23. Impact of following issues on coffee shop.........................................................................34. Impact of profitability and liquidity on decisions..............................................................45. Concluding summary..........................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONBusiness requires essential resources and research in order to expand itsoperational activities. The report will cover research on Denmark in order to expandbusiness of Marvin and Smith’s coffee shop there. The tailored marketing mix model isalso included in this report. Implications of the need for Marvin and Smith’s to cover awider geographical area in terms of a different country will be discussed and impact ofliquidity and profitability on decisions available for business will be covered anddiscussed.1. Research on a country (within the European Union) that Marvin and Smith’s coffeeshop could expand intoIt can be said that Hank Marvin and Patty Smith both had a dream of runningbusiness to their own which is also accomplished by them effectively. Not they want toexpand their markets as so much customers are responding well. There are so manyforeign travellers also started to seek these coffee shops (Anthony and Garner, 2016).In respect to this, they are now becoming known in abroad as well and decided to focuson an overseas expansion plan effectively. The old information system is not enoughand also outdated for business expansion. In respect to this, Copenhagen will be the best Scandinavian country and alsothe capital of Denmark comprising the Jutland Peninsula and numerous islands forbusiness in order to expand operational activities. Denmark, Copenhagen is aScandinavian country and full of nature beauties such as forests, rivers, mountains andbeaches that Coffee shop business is appropriate in this country (Waxman, 2017).Denmark, Copenhagen has a temperate seasonal climate dominated by humid westerlywinds. The nations is surrounded with oceans and climate is also cool. There are somany reach people out there and also the life style is also amazing. Traditionalenvironment is also good and culture diversity is also popular in nation. One of the mostimportant ethical consideration of Denmark employees that they are loyal and integratewith business and its activities. They work hard and promoted after a certain amount ofperiod effectively. There is no corruption in this nation. Some crucial factors should beconsidered by business in terms of ethics that there is a fear of unknown and malemoney makers. The people have low sense of business and and also relatively low in1

international thinking that strategies must be formulate by business owners in order toexpand business activities and operations. The total number of people out there is 57.3lakhs according to the 2016 data analysis (St Clair-Jones and Quinn, 2018). The growthrate is 0.4 which is good for the business. The environment is also cool that coffeeshops will be loved by local people. The nation is also very effective in terms of touriststhat number of people visit for the travelling purpose. Transportation is little difficult butpossible in many ways. Based on location, business is able to fin its suppliers andpeople who can help to expand business activities. There are also some structuralconsiderations should be followed by firm such as laws and legislations maintained bythe government in order to run business smoothly and effectively. The tradingenvironment is good and also supported by government in order to enhance economyand country development. Agriculture is taking place in Denmark and also compatiblewith the needs of social, economical, political and sustainability (Calabretta andGemser, 2015). The main competitors for the firm will be Democratic coffee,Copenhagen and The coffee collective effectively. Hamburg and Frankfurt are also themain competitors and must be considered by firm in order to manage and control theirbusiness operational activities. There are so many coffee shops in Denmark that peoplelove coffee out there because of the coll environment. Staff welfare will be main pointhere for the business that employees obligations and rights must be considered.Overall, Denmark is good for business expansion and operational activities in order toenhance profitability and production (Sheldon, 2018).2. Marketing mixMarketing mix is important for the business that it helps to understand plan andstrategies in order to offer products and services in the market for the purpose ofbusiness expansion effectively (Rosenberg Sr, Chauvet and Kleinman, 2016). Themodel will also help to capture and promote unique selling points of business productsand services, differentiate and analyse competitors. This will help Hank Marvin andPatty Smith coffee shop business to be expand in Denmark effectively.Product: The first P from four P's of marketing mix model is product and service.Product can be a tangible or intangible service that fulfils customer requirements anddemands (Rosanne Burson and Dianne Conrad, 2016). The coffee shop business2

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