Importance of Integrating Corporate Social Responsibility in Business Operations

Business Ethics

Introduction
Corporate social responsibility is one of the major challenges that are faced by the
companies. Due to the growing awareness about the environment protection and sustainable
business practices, companies are integrating corporate social responsibility as their internal
policy that is related to all the functions performed by the company (Cheng, 2013). There has
been extensive debate regarding the incorporation of sustainability in business functions that
promotes environmental and ecological protection. The sustainable development has gained
prominence that enables companies to adopt green ways to sustain in the market for a long
time. The present paper will analyse the importance integrating corporate social
responsibility in the business operations and the benefits it provide for the company.
Analysis s of Public lecture of Lindsay Colley’ an insider’s look at the CSR Industry will be
conducted and theoretical point of view will be discussed. Finally conclusions will be drawn
as per the analysis.
Lindsay Colley is an expert sustainability professional who helps companies to adopt
to the sustainable ways of conducting business that will be beneficial for the company’s
growth and success. In the lecture an insider’s Look at the CSR industry, the author talks
about the challenges that are faced by the sustainable professional in the industry and the
steps that needs to the taken to overcome these obstacles (Crowther, 2017). Apart from that
the author also advices future professional interested in sustainability industry regarding their
first day and the need for motivating self to sustain in the industry such as keeping an
elevated pitch can regarding the job role and the use of sustainability in the company can
bring transform corporate culture. Apart from that the speaker also reveals the need to
encourage self in maximising the social impact of their life. Furthermore the speaker also
stated that the individuals how are looking for social impact jobs should find ways to apply
their skills to the social problems in the society to ensure positive impact on the society.
The issues raised by Lindsay Colley in the lecture are valid. Contemporary business
practices are having negative impact on the environment and ecology that is leading to
pollution, waste generation and exhaustion of raw materials. Therefore there is an urgent
need for companies to adapt to the sustainable ways of business functions (Grayson, 2016).
This can be done through ethical practices that include morals and values in the business
policies that can protect the ecological system. This can be achieved through market based
environmentalism or regulatory environmentalism. In market based environmentalism,
effective distribution of limited resources can ensure reduction in the challenges of