Business Events | Events Management

Running head: EVENTS MANAGEMENT
Events Management
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Table of Contents
Introduction..........................................................................................................................2
Types of business events.....................................................................................................2
Strategic Planning................................................................................................................4
Project Management............................................................................................................5
Importance of risk management..........................................................................................6
Relation of risk management concepts to business events..................................................7
Conclusion...........................................................................................................................8
References............................................................................................................................9

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Introduction
As opined by Eriksson & Kovalainen, (2015), a critical trend seen within the framework
of the contemporary business world is the fact that the business corporations are taking the help
of different kinds of business events for the active conduct of their business activities. Experts
are of the viewpoint that these events offer the opportunity to the business corporations to
undertake meaningful interactions with their key stakeholders and also covey the required
information regarding the strategic directions followed by the corporation as well (Fenich, 2015).
However, at the same time, it needs to be said that there are various kinds of risks involved in the
same process as well, which in turn adversely affect the success or effectiveness of these events.
Thus, it becomes essential for the business corporations to not only adequately identify the
different risks that they are likely to face for the organization of the different business events but
also to take the help of adequate risk mitigation strategies for the effective mitigation strategies
for the resolution of the same (Fenich, 2015). The purpose of this paper is to undertake a critical
analysis of the different business events taking into account the diverse risks which are
associated with the same and also the risk mitigation strategies that the business corporations can
use for the mitigation of the same.
Types of business events
There are several types of business events that are maintained by the multitude of
business organization active within the international markets. These include the eight major
types of business events as having been discussed in this section. Rogers and Davidson (2015)
opine that the significant types of business events refer to the conferences, tradeshow, meetings,
conventions, corporate events inclusive of the corporation and the association events, the various

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product launches, the incentive travel events and the congresses held by the business
organizations.
The conferences that are held within the business fields refer to the events that enable the
concerned attendees to convey the messages that have been highlighted due to the opinion areas
that are highlighted within the given conferences (Davidson, 2018).
The tradeshows that are held at the various business organizations deal with the trade-
related activities that are undertaken by the concerned organizations as well. The tradeshows
tend to be dealing with the display of the various products and the services that are marketed by
the company (Davidson, 2018).
The meetings that are highlighted within the business organizations refer to the
conditions that deal with the gatherings of the concerned people who have been dealing with the
achievement of the goals that are set by the concerned management of the organization
(Davidson, 2018). The meetings within the given organization help in the proper maintenance of
the communication with the internal and external stakeholders of the organization.
The conventions, on the other hand, refer to a combination of several events that are
conducted by a business organization. These events tend to help in the proper communication
that needs to be highlighted for the stakeholders of the organization (Fenich, 2015).
The corporate events are inclusive of the corporation events as well as the associated
events that are conducted by the given organization. The corporation events that are undertaken
by the companies in discussion refer to the internal events that are used to discuss the
organizational policies (Appelbaum et al., 2017). The association events, on the other hand, refer
to those that include the participation of the organizations that belong to the same industry.