Strategic Event Planning & Implementation
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Added on 2021-02-19
Strategic Event Planning & Implementation
Added on 2021-02-19
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EVENT PLANINGANDIMPLEMENTATION
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1 Explain different categories and dimensions of events using specific examples..................1P2 Using specific examples of various types of events explain features and current trends thatinfluence event sector..................................................................................................................2TASK2 ............................................................................................................................................3P3 Design event layout to set up conference room to meet client requirements........................3P4 Determine additional services available within conference environment and explainimportance to meet clients requirements.....................................................................................5TASK3.............................................................................................................................................6P5 Examine different management roles for event industry.......................................................6P6 Review Management skills and personal attributes that are required to work in eventsindustry........................................................................................................................................7TASK4 ............................................................................................................................................8P7 Explain suitable measures to provide safe and secure venue for guests and staff.................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONEvent Planning is the process of managing different projects like meetings, tradeshow,ceremony, convention, activity or party. It includes planning, budgeting, selecting event venue,establishing timelines, transport planning, coordinating food, arranging different activities,arrangements of facilities and equipments and developing emergency plans (Advani andGueritte, Dialogloop Inc, 2018). Rosewood hotel is one of finest luxury hotel in London, whichhas ambience of stylish English heritage. In this report different categories and dimensions ofevents with the help of specific examples will be explained. It will discuss features and currenttrends which influences event sector using relevant examples. Layout will be design to set upconference and additional services to meet clients expectations. Explanation of differentmanagement roles in context of event sector and review management skills and personalattributes that are required to work in event industry. At last, it will include appropriate measuresthat are taken to ensure safe and secure venue for guests and staff members. TASK1P1 Explain different categories and dimensions of events using specific examplesThe event is group of individuals gather together to celebrate any occasion or for thepurpose of business, marketing, education, etc. There are broadly three types of events areclassified into sub-headings, they are as follows:Business: These events are organised for corporate clients so that business meetings,conferences, dinners, seminars, etc. can be organised in Rosewood hotel. Such events areobjective oriented and are held to launch new product, building relationships, recruitments,marketing, social gathering, etc. Charity: These types of events are organised to raise funds for non-profit organisationand for those who works for increasing living standards of individuals in society. In Rosewoodhotel events like exhibition, guest speaker, handicrafts displaying, etc. can be planned andexecuted (Md and et. al., 2019).Private: These type of events are of personal level and certain guests are invited and it isnot open up for general public. In Rosewood hotel, it can plan events like weddings, receptions,birthday parties, family dinner, reunions, etc. successfully.1
DifferencesPrivatePublicCharityPurposeThe main purpose ofprivate events is tocelebrate personaloccasions, dinner, get-to-gather, parties,reunion, etc.Public events areorganised for newproduct launch,business events,corporate conferencesand meetings, dinners,etc.Main purpose ofcharity events is toraise funds forbetterment of society.There are certain dimensions which acts as guidelines in managing events effectively and so thatexpectations of clients can be achieved (El Zoghbi, 2016). Such dimensions are broadlyclassified into 6 broad headings, explained below: First dimension event is Anticipating, which states that material used in marketing andcommunicating to inform and invite guests or public should build excitement inindividual.There is need that dimension of Arrival is followed accordingly so that related factors ofevents are safe, secure and efficient. Third dimension of event is Atmosphere, it is necessary that venue is selecting keepingguests comfort and accessibility in mind. Fulfilling Appetite, is selecting meal which is healthy, according to specifications andshould not be made from rotten raw material. It is important that event is planned according to Activity which achieves guestsexpectations from event. Last one is Amenities which refers to all those tangible evidence of memories whichguests experience while event and celebrations. Each dimensions ensures that planning is according to guest specifications and expectations sothat customer loyalty is enhanced and Rosewood hotel is proves out to be effective in planningand executing successful events (Scacco and Wiemer, 2019). DifferencesAnticipatingArrivalAtmosphereAppetiteActivityAmenitiesMeaningIt refers tothatresourcesThisdimensionensuresIn this it isensures thatvenue ofIn thisdimensionit is statedEach andeveryactivityIt isneededthat2
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