Event Planning and Implementation | Desklib

EVENT PLANING
AND
IMPLEMENTATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1 Explain different categories and dimensions of events using specific examples..............1
P2 Using specific examples of various types of events explain features and current trends that
influence event sector.............................................................................................................3
M1. Analysation of recent trends of event ............................................................................5
TASK2 ............................................................................................................................................5
P3 Design event layout to set up conference room to meet client requirements....................5
P4 Determine additional services available within conference environment and explain
importance to meet clients requirements................................................................................6
M2. Evaluation of layout and design's quality.......................................................................7
TASK3.............................................................................................................................................8
P5 Examine different management roles for event industry..................................................8
P6 Review Management skills and personal attributes that are required to work in events
industry...................................................................................................................................9
M3. Evaluation regarding management skills impact .........................................................10
TASK4 ..........................................................................................................................................11
P7 Explain suitable measures to provide safe and secure venue for guests and staff..........11
M4. Comparison and contrasting ........................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Event Planning is the process of managing different projects like meetings, tradeshow,
ceremony, convention, activity or party. It includes planning, budgeting, selecting event venue,
establishing timelines, transport planning, coordinating food, arranging different activities,
arrangements of facilities and equipments and developing emergency plans (Advani and
Gueritte, Dialogloop Inc, 2018). Rosewood hotel is one of finest luxury hotel in London, which
has ambience of stylish English heritage. In this report different categories and dimensions of
events with the help of specific examples will be explained. It will discuss features and current
trends which influences event sector using relevant examples. Layout will be design to set up
conference and additional services to meet clients expectations. Explanation of different
management roles in context of event sector and review management skills and personal
attributes that are required to work in event industry. At last, it will include appropriate measures
that are taken to ensure safe and secure venue for guests and staff members.
TASK1
P1 Explain different categories and dimensions of events using specific examples
The event is group of individuals gather together to celebrate any occasion or for the
purpose of business, marketing, education, etc. An examination of various dimensions and
categories of various kinds of events are specified as follows-
Business: These events are organised for corporate clients so that business meetings,
conferences, dinners, seminars, etc. can be organised in Rosewood hotel. Such events are
objective oriented and are held to launch new product, building relationships, recruitments,
marketing, social gathering, etc.
Charity: These types of events are organised to raise funds for non-profit organisation
and for those who works for increasing living standards of individuals in society. In Rosewood
hotel events like exhibition, guest speaker, handicrafts displaying, etc. can be planned and
executed (Md and et. al., 2019).
Private: These type of events are of personal level and certain guests are invited and it is
not open up for general public. In Rosewood hotel, it can plan events like weddings, receptions,
birthday parties, family dinner, reunions, etc. successfully.
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Differences Private Public Charity
Purpose The main purpose of
private events is to
celebrate personal
occasions, dinner, get-
to-gather, parties,
reunion, etc.
Public events are
organised for new
product launch,
business events,
corporate conferences
and meetings, dinners,
etc.
Main purpose of
charity events is to
raise funds for
betterment of society.
There are certain dimensions which acts as guidelines in managing events effectively and so that
expectations of clients can be achieved (El Zoghbi, 2016). Such dimensions are broadly
classified into 6 broad headings, explained below:
 First dimension event is Anticipating, which states that material used in marketing and
communicating to inform and invite guests or public should build excitement in
individual.
 There is need that dimension of Arrival is followed accordingly so that related factors of
events are safe, secure and efficient.
 Third dimension of event is Atmosphere, it is necessary that venue is selecting keeping
guests comfort and accessibility in mind.
 Fulfilling Appetite, is selecting meal which is healthy, according to specifications and
should not be made from rotten raw material.
 It is important that event is planned according to Activity which achieves guests
expectations from event.
 Last one is Amenities which refers to all those tangible evidence of memories which
guests experience while event and celebrations.
Each dimensions ensures that planning is according to guest specifications and expectations so
that customer loyalty is enhanced and Rosewood hotel is proves out to be effective in planning
and executing successful events (Scacco and Wiemer, 2019).
Differences Anticipating Arrival Atmosphere Appetite Activity Amenities
Meaning It refers to
that
This
dimension
In this it is
ensures that
In this
dimension
Each and
every
It is
needed
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