Business Health Check- Assignment

BUSINESS HEALTH CHECK

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1.1 Objectives of Marriott Hotel...........................................................................................3
1.2 Different types of factors which affect the environment of Marriott hotel......................4
1.3 Ansoff's Growth Matrix....................................................................................................8
2.1 Review the effectiveness of business...............................................................................9
2.2 plan to improve the business..........................................................................................10
3.1 evaluation of current skills of management and staff.....................................................10
3.2 Plan for the development of skills for management and staff........................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business health check up is used to analyze the overall performance of a business and it
will help to use and determine the selling power and consumption level of customers. The entire
report dealt with the case scenario of Marriott Hotel in UK. There were 566 hotels which are
operated by Marriott. The hotel is providing its best services to customers with the best
accommodation and proper customer service. The report explains the main objective of the hotel
and also presents different external and internal factors which may affect the environment of
business. The report also shows PESTLE and Porter's Five Forces Model Analysis which will
enhance the performance level of company. The report also presents how Ansoff's growth
matrix model will help in the growth and development . It explains how different effective areas
such as products, services and marketing will help to determine the actual position of a company.
It shows different plans which help to develop skills for management and its staff.
1.1 Objectives of Marriott Hotel
Marriott hotel is one of the biggest hotels in UK. It had 360 hotels in 47 different
countries. Recently it had open new spa and resort which helps to gain more profit as it provides
accommodation facilities to customers and make sure to complete needs of users.
The main objective of hotel is to present it in smart way as to attract more customers and
their smartness will prove by their way of attending customers. the senior authority takes care its
staff by assigning different responsibility and then measure their working quality. It always tries
to change in innovative ways to achieve its target and create social impact On the customers so
they will attract towards the firm.
Each direction and guide will help people to go in right directions. The hotel work in
realistic, as it always try to change in present scene like the hotel wants to do innovation in their
existing service as to get feedback from the customers whether they like it or not. they provide
good food facility and service at normal price and this will take a business into new success point
(Cubas‐Díaz, and Martínez Sedano, 2018). The other working of hotel is also effective and
whatever the work assign to their employees it will manage timely such as proper time is assign
for check in and check out Therefore, Marriott tries to deal in every field area as it wants to
make big public relationship in order to generate more revenues and makes it image as a brand in
all over the world .

1.2 Different types of factors which affect the environment of Marriott hotel
It is one of the largest hotels in UK and it is the most successful hotel.
There are many factors which affect the environment of Marriott which are mention below:
Political Factors
 political factors affect the environment of hotel the biggest threat for Marriott hotel is the
conflict between military and having terrorist attack which disrupt the air line and people
fear in doing traveling (Menon, 2018) .
 Marriott faces direct terrorist attack on hotels which result killing many peoples in hotel
 These attacks scares many people and force them to stay away from those reputed hotels
Social Factors Social factor create positive impact on the business of Marriott. from last many
years there is increase in number of travelers which seems that people are wiling to travel and
can invest for more experience (Pestle analysis of Marriott international.2018).They want to pay
more to experience the social life of people stay in UK.
 Chinese and Asian people will also help to enhance the level of hotel because their
demand is so high and filled by reputed hotel only such as Marriott.
Economic Factors The major factor affect the business of Marriott is declining rate economic
growth of China.
Ill
ustration 1: PESTLE analysis