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Health Of Business Organization: Assignment

   

Added on  2021-01-02

13 Pages3368 Words40 Views
BUSINESS HEALTH CHECK

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11 .1 Defining objectives of business.......................................................................................11.2 Factors that business.........................................................................................................21.3 Options of improvement in business by Ansoff's Growth Matrix ...................................1TASK 2 ...........................................................................................................................................22.1 Review of the Marriott hotel ...........................................................................................22.2 Developing plans to improve in Marriott ........................................................................2TASK 3 ...........................................................................................................................................33.1 Current Skills of management and staff ..........................................................................33.2 Developing the plan for development of skills for management and staff.......................4CONCLUSION ..............................................................................................................................5REFERENCES................................................................................................................................1.........................................................................................................3

INTRODUCTIONBusiness health check up means which is not related to the medical but it relates to thebusiness is improving or not. This shows the business is achieving the growth by attaining thecompany's objectives. This report will study objectives of business. It will further discussfactors that impact growth of business. In internal analysis firm will discuss the Swot analysisand in the external analysis Pestle. It will tell about improvement in organisation and it willaffect business. It will discuss effectiveness of business. It will more study about the Ansoff'sGrowth Matrix. It will more study about the development for skills of management and staff.TASK 1 1 .1 Defining objectives of business Every firm has goals and objectives of it which shows the correct path or guidelines forbusiness. Marriott hotel is the famous hotel of American multinational hospitality companywhere various facilities are provided by to customers . It is american based company which wasfounded in 1927. The revenue of company is $22.894 billion in 2017. It has more than 6500properties in 127 countries. Numbers of employees are working in the organisation are 177000till December . This was ranked 33 among the 100 best companies to work for . Objectives of companySurvival - Marriott international market is earning that much, from which the hotel is survivingin the market. This basic aim of firm is survival (Turner and Aitken 2018.). If entity maintainsits position in market then chances of becoming successful are more. Profit maximisation - though firm is selling its products in the market but to maximise profit, itis implementing different sales promotion techniques which will increase sales (Verzuh 2015.).Profit maximisation will improve position in eyes of the market as well as world.Profit satisfying - Marriott hotel is earning the profit that much which can help to sustain inmarket which contribute to face any circumstances that are prevailing in market.Sales growth - every business tries to maximise sale. Under this, a company will be in betterposition than earlier. For maximising sale of hotel , many promotional techniques are followed toachieve targets. The long term objectives of Marriott hotel is to make improvement in sales to earn more profitas well as company will reach higher growth. Objectives of the hotel are meeting by following1

Smart criteria. These are specific which is pricing strategy of the entity is penetration which iscontributing in sales. The goals set by firm are easily achievable. Attainable means company hasset the goals which are not beyond its reach. Relevance by seeing the current position of themarket. The entire tasks are achievable within time set by entity. 1.2 Factors that business Factors which will affect the business are internal as well as external (Idries and et.al.2015). In internal there are swot analysis is discussed and in external pestle analysis of thebusiness is explained. Internal factors are controllable and within the organisation but externalfactors are related to outside organisation, which are uncontrollable. For internal analysis Swot analysis are there:Strengths - Marriott international hotel's strength is the customer service which keeps thecompany strong in any situation. It has the support from the client which contributes in thegrowth of the business. It makes the company independent. it's strength is to provide qualityservices for the customers. Weakness - pricing strategy is followed by the Marriott hotel is high penetration in comparisonto other hotels. It makes sale of company slow. There are some ranges of products or serviceswhich are not sold because of less innovation in them. Opportunities - In Marriott hotel the local engagement and media marketing of services cangrab chances of the product to cover whole market (Heizer 2016). It is the hope that by theirpromotion in product can increase sale of product. 1.Threats - increase in competition can create difficulties in working style of firm. If thefirm is not following any type of rules then it will affect the working of firm. Marriotthotel has many competitors and after that it will affect the working of it.2

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