Business Health Check Objective: Assignment
Added on 2021-02-20
19 Pages6249 Words31 Views
Business HealthCheck
Table of ContentsINTRODUCTION...........................................................................................................................31.1 Analyse the objective of business.........................................................................................31.2 Factors that impact on business.............................................................................................41.3 Determining potential improvement to business ..................................................................8M1. SMART criteria for organisation.........................................................................................9D1. Effectiveness of Ansoff matrix............................................................................................9TASK 2............................................................................................................................................92.1 Effectiveness of the business................................................................................................92.2 Develop plans to improve the business, justifying their value............................................11M2 Effectiveness of areas of the business an contribute to organisational growth..................12D2 Critically analyse how the plans developed and lead to an improvement in the business. .13TASK 3..........................................................................................................................................133.1 Evaluate the current skills of management and staff..........................................................133.2 Devise and justify plans for the development of skills for management and staff............14M3 Analyse effect current experience, skills and abilities of management and staff may haveon the business..........................................................................................................................15D3 Critically evaluate various methods that can be used to develop the skills of managementand staff of their chosen organisation.......................................................................................15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................17
INTRODUCTIONHospitality management can be refer as study of management of hotels and its services(McInerney, 2012). This industry is continuously expanding and hotels are increasing its servicesin order to create impactful relationship with customers. Management of hotels includes variouschallenges and ranges of responsibilities. Hotel management is a term used to definemanagement of all aspects of hotel and providing effective and efficient services to guest ofhotels. For this report chosen company is Marriott hotels. This hotel has largest hotel chainwhich is spread in 131 countries all over the world. Marriott hotel is founded by J. Willard andAlice Marriott in 1927. This hotel is providing its services worldwide and its headquarters arelocated in Maryland, U.S. Marriott hotel is a brand leaders by offering large portfolio of its hoteland resort services to customers. Purpose of this report is to develop understanding aboutbusiness of chosen company in hospitality industry. Evaluation of impact on internal andexternal factor on business and its operations. Business effectiveness is analysed in this reportand plan is develop to improve business. Skills of management and staff of chosen company isidentified and methods or strategies are evaluated in order to improve ability and skills of staff. 1.1 Analyse the objective of businessMarriott hotel is one of the leading hotel brand in hospitality industry. This is anAmerican multinational diversified hospitality company with large portfolio of hotels andresorts. Marriott hotels was founded in 1927 by J. Willard Marriott and Alice Marriott. Thiscompany has largest hotel chain in the world which includes 30 brands in more than 7,000 hotelsproperties across worldwide. Its company has majorly classified its services into Luxury,Premium, Select,Longer Stays and collection. Marriott hotel aims is to provide worlds bestoffering and hospitality services to customers (Ma and et. al., 2018). This hotel is Scope ofMarriott hotel is to open more hotels in other countries and increase their services and efficiencyto gain competitive advantage over other rival companies. Long term goals of Marriott hotel is togrow in market by providing high quality services to customers and providing leisure andbusiness experiences across the globe. Short term goal and objective of this hotel is to createenvironment which is conducive for customers as well as employees of company. Company isfocusing on encroaching employees to work by maximum capacity in their services. Mission: Marriott mission is to enhance lives of their guests by providing unsurpassedvacations and creating leisure experiences.
Vision: It work with vision to become premiere provider of leisure and facilitator ofunforgettable vacation experience to customers.1.2 Factors that impact on businessThere are various factors which affect business operations and have impact on business(Ciullo, 2016). Internal and external environment in which Marriott hotel is performing itsactivities can influences it in positive and negative way. In order to understand impact on internaland external factors various models has been analyse such as PESTLE, Porter's five forces andSWOT analyses. PESTLE analysisMarriott hotel is operating in many area and macro environment can influces its businessoperation. Factors in external environment can have negative as well as positive impact onMarriott hotels. In order to analyse these factors PESTLE analyses is used. PESTLE analyses incontext of mar riot hotel is mention below. Political factor: This factor play a major role in determining impact of externalenvironment on Marriott hotels. Political factor consist of various rules and regulations ofpolitical party. It also includes tax policy, trade regulation as well as tariffs related toservices of Marriott hotels. Interest of UK government towards hospitality industry andimprovement in safety regulation will have positive impact. Political instability in UKcan have negative effect on business as it will leads to change in rules and regulation setby governments which affect Marriott hotel operations. Economic factor: Economic environment factors includes inflation rates, economiccondition of country, interest rates, foreign exchange rates etc.(Lesaca, 2017)Theseexternal factors can have positive and negative impact on Marriott hotels. UK economiccondition is a strength for Marriott hotels as its will help in growth of company andincrease its services by earning high profits. Recent recession in country is responsiblefor creating negative effect on hospitality industry and this leads to reduce in overallprofitability of Marriott hotels. Social factor: This factor is related to behaviour of society and its people towardshospitality industry and social culture factors which influences Marriott hotels. Socialfactors includes attitude, leisure interest, culture, education level, class structure andpower structure in society. Changes in behaviour of people towards staying in hotels and
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