Business Health Check - Assignment

Business Health Check

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analyse the objectives of the business.............................................................................3
1.2 Factors that impact on the business..................................................................................5
1.3 Potential improvement to the business organization or operation....................................8
M1. Analyse how the objectives of their chosen organisation meet the ‘SMART’ criteria of
organisational objectives........................................................................................................9
D1: Analyse how the elements of Ansoff’s Growth Matrix have contributed to improvements
to their chosen organisation....................................................................................................9
TASK 2............................................................................................................................................9
2.1 Effectiveness of the business............................................................................................9
2.2 Plans to improve the business justifying their value......................................................11
M2: Evaluate the effectiveness of areas of the business stipulated in contribute to
organisational growth...........................................................................................................12
D2: Critically analyse how the developed plans can lead to an improvement in the business.
..............................................................................................................................................12
TASK 3..........................................................................................................................................12
3.1 Current skills of management and staff..........................................................................12
3.2 Justify plans for the development of skills for management and staff...........................13
M3: Analyse the effect current experience, skills and abilities of management and staff may
have on the business.............................................................................................................14
D3: Critically evaluate the various methods that can be used to develop the skills of
management and staff of their chosen organisation.............................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
In today's competitive world, every business organization have some strength along with
its weaknesses as well. To reduce the negative impact of its weaknesses, company is responsible
for analysing as well as determine all the weakness. This will help them in sustaining and
growing at market place for longer period of time. In this business health check can be consider
as a key part that help organization to highlighting the area in which they required necessary
improvement. By using this tool company may improve their performance and gain an insight
into their strength. It is important for firm to effectively analysis their overall performance to
determine the factors that directly affect its activities. Current report is based on Hilton Hotel &
Resorts, is a global brand of full services of hotel and resort. This is an American multinational
hospitality company founded by Conrad Hilton in 1919. There were around 586 hotel and resorts
properties along with 215263 room in approx 85 countries. They target both business and leisure
travellers with different location. The main aim of this company is to grow at market place by
serving quality services. Report is going to describing the objectives of company and different
factors that directly impact on the business and its overall performance as well. Along with this,
potential improvement to the business and operation is also mentioned in this project.
Furthermore, plans is also includes with the aim of justifying business values at market. At last,
current skills of management and staff is also discussed here.
TASK 1
1.1 Analyse the objectives of the business
It is crucial for every business organization to set their clear objectives to attain success at
market place. Without setting objectives, firm can not able to improve their performance. In
competitive era, company have to analyse their objectives so that they can enhance their
productivity level at wider area. This may aid in accomplishing the positive and competitive
image.

Hilton Hotel is one of famous and biggest hospitality company in UK that provide global
brand of full hotel services to customers as per their requirements. Company was founded by
Conrad Hilton by 1919 with the aim of establishing competitive image in over the world.
Mainly, it is a American multinational company includes approx 586 hotel and resorts along with
215,263 in worldwide. One of the main purpose of this hotel is become a global leader of
hospitality industry by providing better attention to its guest while consuming its services. This
will support them in sustaining in competitive market place for longer period of time. Along with
this, company and its team members are always ready to give attention to entire guest and make
them happy with its services. In the they focus on meeting customers needs by offering them
range of services.
Mission:
Mission of Hilton hotel is focus on two aspect of business is hospitality and high positive
impact. Being the famous and successful hospitality company in the world company needs to
offer high quality services to its customers. Mainly, the mission statement is define what a brand
stand for which includes day to day operations that help in attaining their targets. In this regards,
the mission statement of Hilton hotel is to be the most hospitable organisation in over the world
by providing heartfelt services and experience to its guests. This will positive impact on the
overall performance of the company and communities as well.
Vision:
This type of statement is related with the longer period of time which reflect the overall
image of the company in market place. Mainly, it consider as a roadmap to future time for
business organization. Thus, it is important for company that vision must be clear and reliable as
it show direction on which company plan their activities. In context of Hilton hotel, main vision
of this company is to become a competitive company by delivering exceptional experience to
every customers at every time. For attaining the same, company will continue to innovate and
improve their services products so that they provide best experience to customers and attain their
higher satisfaction as well.
Scope of business:
The scope of hospitality industry is wider in which company provide different services
like accommodation, restaurant and many more to established their competitive edge at market.
In context of this, Hilton Hotel operate their business in over the world and serve hotel and