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Business Health Check INTRODUCTION 3 TASK 13 1.1 Analyse Objectives and Impact on Business

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Added on  2021-02-18

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Business Health Check INTRODUCTION 3 TASK 13 1.1 Analyse objectives of the business 3 1.2 Explain factors that impact on business 4 1.3 Determine potential improvements to business organisationand/or operation environment6 M1 Analyse how objectives of chosen organisation meet the ‘SMART’ criteria of organisational objectives 7 D1 Analyse how elements of Ansoff’s Growth Matrix have contributed to improvements to their chosen organisation 8 TASK 28 2.1 Review the effectiveness of business 8 2.2 Develop plans to improve the business,

Business Health Check INTRODUCTION 3 TASK 13 1.1 Analyse Objectives and Impact on Business

   Added on 2021-02-18

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Business Health Check
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Analyse objectives of the business........................................................................................31.2 Explain factors that impact on business...............................................................................41.3 Determine potential improvements to business organisation and/or operation....................6M1 Analyse how objectives of chosen organisation meet the ‘SMART’ criteria oforganisational objectives.............................................................................................................7D1 Analyse how elements of Ansoff’s Growth Matrix have contributed to improvements totheir chosen organisation.............................................................................................................8TASK 2............................................................................................................................................82.1 Review the effectiveness of business....................................................................................82.2 Develop plans to improve the business, justifying their value..............................................9M2 Evaluate how the effectiveness of areas of business can contribute to organisationalgrowth.......................................................................................................................................11D2 Critically analyse how plans developed can lead to an improvement in the business........11TASK 3..........................................................................................................................................113.1 Evaluate current skills of management and staff................................................................113.2 Devise and justify plans for the development of skills for management and staff............12M3 Analyse effect current experience, skills and abilities of management and staff may haveon the business..........................................................................................................................14D3 Critically evaluate various methods that can be used to develop the skills of managementand staff of their chosen organisation.......................................................................................14CONCLUSION..............................................................................................................................14RECOMMENDATIONS...............................................................................................................15REFERENCES..............................................................................................................................16.......................................................................................................................................................17
Business Health Check INTRODUCTION 3 TASK 13 1.1 Analyse Objectives and Impact on Business_2
INTRODUCTIONHospitality sector is defined as category of different field of service industry whichincludes food and drink, lodging, accommodation, transportation, travelling and others(Abdelhak, Grostick and Hanken, 2014). This is liable for providing accommodation and foodservices in different places like resorts, hotels, amusement parks and others. It is the fast growingsector in market which help nations to increase their economic and profits. There are variousservices which are included in this sector for their users, visitors and guests (Arntz-Gray, 2016).The organisation chosen for given assignment is Hilton Hotel which was founded in 1919 atUnited States. It provide full service of resorts and hotel in effective manner to their users andcustomers. This has 586 hotels having 215263 room in 85 countries which crosses 6 continents.This is largest hotel brand in world which has targeted both leisure travellers and business indifferent locations. The main aim of this report is to analyse objectives, mission and vision ofchosen organisation. The internal and external factors impact has discussed with help of theoriesand model. For improving impact, potential improvement should be done. It also highlightseffectiveness of business and plans for improving it. The management and staff skills areexplained along with their impact on business. TASK 11.1 Analyse objectives of the businessHilton is a leading multinational hospitality company with best service provider inindustry. This company was founded by Canrad Hilton in 1919 and its headquarters are locatedin Virginia, US. This company is a global brand which provide full services in hotels and resortsworldwide with more than 4,500 hotels, resorts. Objective- The short term objectives of Hilton is to provide best hospitality services byraising the standard through interchange of personnel and assistance in staffing of hotels. Thelong term objective of Hilton is to reduce energy consumption from direct operations by 20%and reduce output of waste and water. Mission- Hilton company mission is to be become most hospitable company in world bycreating heartfelt experience to its guest and provide high quality services in order to keep highpositive impact.
Business Health Check INTRODUCTION 3 TASK 13 1.1 Analyse Objectives and Impact on Business_3
Vision- Its vision is to deliver exceptional experience to every guest every time to fill theearth with lights and warmth of hospitality services. 1.2 Explain factors that impact on businessThis organisation have to deal with various internal and external factors of environment(Brown and et. al., 2014). These factors have positive and negative impact on Hilton companyservices. In order to analyses macro environment of Hilton, PESTEL model is used. It can servecompany as strategic analytical tool which helps in identifying potential effect of externalenvironment on Hilton long term growth and profits. Political factor- This factor can be consider as a key of success of company as Hiltoncompany have hotels and resorts in many countries and business needs to cope up with each andevery political situations in the world. Political factors of Hilton consist of political stability,legal framework for contract enforcement, intellectual property protection, taxation policies,trade regulation etc. these factors can influence number of visitors to hotels both tourists andbusiness travellers in that country. Company have to analyse different types of politicalenvironment which can have impact on business functions and risk from political environmentthat influence customers in that nation. Economical factor- This factor refers to GDP growth of a nation or adverse currencymovements on country. Hilton have to consider these factors before taking any businessdecision related to its operations. Company have to evaluate factor of macro environment such asinflation rate, interest rates, foreign exchange rate and economic cycle of country whichdetermine aggregates demand and requirement of investment in economy. Hilton have toconsider economical factors to have competitive advantage by providing different and betterquality services that its competitors. Skill level of workforce and cost of labour in economy ofcountry will also have impact on overall functioning of Hilton hotels.Social factor- Social factors includes society culture and attitude or belief of peopletowards hospitality industry will also have impact on Hilton company profitability. These microenvironment consist of demographics or skill level of population, educational level, cultures,social conventions, environmental consciousness in particular society (Chadwick and et. al.,2012). All these factor can have positive as well as negative impact on business functioning.Society where people interest is shifting towards travelling can leads to profitable for company
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