Business Health Check Factors- Assignment

Business Health Check

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Analysing the business objectives....................................................................................3
1.2 Identifying the factors which have effect on business....................................................4
1.3 Determining potential improvements in business............................................................6
Lo 2..................................................................................................................................................7
2.1 Reviewing the effectiveness of business..........................................................................7
2.2 Plan for improving business.............................................................................................8
3.1 Evaluating the skills of manager and staff in Hilton hotel...............................................9
3.2 Devising and justifying plans for the development of abilities for management and staff...9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Business health check is defined as comprehensive evaluation of important elements in
business. It helps manager in identifying the areas which require improvement. Business health
check procedure supports management in development of plans, policies,designing of procedures
and formulation of strategies. There are different assessment tools and techniques which can be
utilised by manager in an organisation for analysing the internal strength, weakness and capacity
of firm. Employees in the management department required to posses specialised abilities as well
as knowledge for conducting internal assessment. The internal audit is executed timely by
manager in an enterprise which helps business entity in ensuring success.
The purpose of assignment is to develop the understanding about the internal as well as
external constituent which have effect on business in context of Hilton hotel . It also emphasizes
on identifying the area of improvement and need of changes in business operations.
TASK 1
1.1 Analysing the business objectives
The is recognised as organisation which operates in hospitality industry. Business
entity has also gained popularity as the biggest supermarket in United Kingdom, An organisation
offers wide variety as well as range of food products or services to customers. Hilton supplies
goods domestically . Therefore , firm has wide market share. Business entity originally caters in
food but expanded scope of service to other segments such as consumer telecoms. Electronics,
consumer goods, financial services etc.
The Hilton hotel company has started business as self-service supermarkets. After
getting success in this business, an enterprise has planned to expand its business operations and
scope of service (Ballings,McCullough and Bharadwaj, 2017). After few yea, the inflation in
price of the goods as well as changes in the economics condition of nation has lead to the
decrease in demand for organisation products.
Business Objectives of Hilton hotel company
 To increase the sales and profitability in next four to five years.
 To cater the needs or demands of employees and provide them high level of satisfaction.
 To increase market share as well as customer base
 To achieve as well as maintain leading position in an industry.

`In addition to above purpose , Hilton hotel organisation also aims to provide customers
with outstanding services as well as good quality of products at reasonable price. The another
purpose of business entity is to deliver high value as well as satisfaction to clients. Another
objective of Hilton hotel enterprise is to deliver high value to customers and provide them all
services or goods under one roof. Management team in Hilton hotel company is taking high
initiative to provide shoppers an environment that is easy and pleasant. Business entity wants to
become the most highly valuable organisation among the customers (Lange, 2018). In addition to
this objective of Hilton hotel organisation is to gain the lifetime loyalty of the customers.
Manager in an organisation has utilised the different objectives for accomplishing
business objectives. The two approaches which are adopted by the manager in Hilton hotel
organisation are proactive and reactive approaches. Management in an organisation in ordered
to achieve different business objectives are requited to develop as well as maintain their
concentration on improving as well as maintaining the quality of products. Manager in Hilton
hotel should formulate effective policies as well as strategies.
1.2 Identifying the factors which have effect on business
The swot analysis is considered to be as suitable tool which can be utilised by manager in
an enterprise for analysing the internal strength , weakness of firm. It can also be utilised by
management for analysing the factors or constituents which might have effect on the business
operations or performance.
Strength:
 An organisation offers wide range as
well as variety of products.
 High market share
 good brand image
 highly skilled and talented workforce.
 Hilton hotel has domestic presence
which has supported firm in increasing
the profitability and sales.
 Business entity utilised the advance
technology.
 Innovation skills
Weakness:
 Low competitive strength.
 Few subsidiaries of Hilton hotel are not
operating and business is highly
influenced by the changes in macro
environmental factors.
 Company is largely depended on the
market in United kingdom for earning
profit as well as revenue.
 Ineffective or inappropriate marketing
strategy.

Opportunities: As Hilton hotel has good
brand name , an enterprise can form strategic
alliance with other big companies. As this
strategy will assist business entity in increasing
competitive strength.
An organisation has an opportunity to attract
more number of customer by offering
innovative dishes
To expand business operations.
To mark online presence.
Threats:
Changes in economic condition of nation.
Increase in intensity of competition.
Pestle analysis
Political factors- these are the important constituent which has direct as well as
significant impact on the business operations. As Hilton hotel company is operating in
international environment, the political factors have major influence on business performance of
an organisation. Due to the unfavourable economic condition in nation, many of the companies
in United kingdom are encouraged to create job opportunities for people. Hilton hotel company
has played a significant role in generation of employment (Naegels, Mori and D’Espallier, 2018).
Therefore, business entity has been supported by the political parties in running business in
smooth way.
Economic factors- It is very important for manager in Hilton hotel to focus on analysing
these factors. Economic consistent has direct as well as major effect on the profitability , sales ,
demand for product etc. It is required by manager to keep themselves update with the
amendments in Taxation policies. Changes in economics factors such as inflation , increase in
tax has great influence on the pricing decision.
Social factors- These constituents have direct effect in the production or operational
decision. Continuous change in taste , social trends has created big challenges for firm to
maintain the balance between demand and supply. Manager in Hilton hotel before making the
plan for development of product should analyse the needs or demands of the customers in the
market.

Technological factors-These variables have supported business entity in increasing the
working efficiency as well as productivity. Technological factors has created the various
opportunities for an enterprise.
Legal factors- Such constituents have direct impact on the plans , procedures,
operations etc. It is required by Hilton hotel company to develop the understanding about the
laws in which firm is operating its business. As this strategy will support an organisation in
eliminating the legal issues.
Environmental factors- As Hilton hotel company is operating in hospitality industry
which is very big and consists of giants companies. Hilton hotel has to face stiff and intense
competition from domestic as well as multinational corporations (Herrmann and Stolper, 2017).
It is required by the Hilton hotel to develop new products or adopt unique strategies . As this
tactic will assist firm in gaining the competitive advantage in the market.
Porters Five force analysis
Threat of new entrant-There is low chances of threat of new entrant , as Hospitality
industry is very big and requires lot of capital investment.
Bargaining powers of suppliers- the bargaining power of suppliers in generally high ,
but as Hilton hotel has good brand reputation and suppliers can earn high profit by entering into
a contract with such big companies. Therefore, bargaining power of supplier is low.
Bargaining powers of buyers- It is high , customer wants premium quality of goods at
reasonable price.
Threat of substitute products-The threat of a substitute product or service is high. It is
required by an organisation to offers a value proposition that is uniquely different from present
offerings of the industry.
Rivalries among existing firm- It is very much high . Other companies in hospitality
sector is decreasing the price of the product which has direct impact on the profitability of Hilton
hotel organisation. By developing the sustainable differentiation , Hilton hotel can reduce the
effect on competition on business operations.
1.3 Determining potential improvements in business
As it has been analysed that there has been continuous change in the demand as well as
preference of the customers in the market. In present scenario, shoppers wants innovate as well
as trendy products. Consumers in the market wants that companies should develop the products

as per their choice. These facilities are provided by the competitors of Hilton hotel for attracting
customers towards them. It is required by manager in Hilton hotel organisation to improve their
sale planning. Hilton hotel is required to make the changes in the marketing strategies as well as
promotional activities. Business entity can utilise internet or social media sites for promoting
brand , goods or services. As this marketing strategy will help firm in reaching to the wide
number of customers. It will also allow an enterprise to analysis the need as well as preference of
customers and develop the product accordingly (Mogaji,Czarnecka and Danbury, 2017).
Utilisation of internet or social media for promoting product will provide firm an opportunity to
communicate directly with customers and share their business objectives. It will also help an
enterprise in gaining the customers' loyalty and supports business entity retaining the profitable
customer for long time. Hilton hotel company should offers more choices as well as shopping
options to customers. It is required by an enterprise to meet shoppers expectations by providing
customized products. Manager in Hilton hotel is required to conduct market research before
launching innovative product in the market. As this strategy will help form in ensuring the
successful introduction of goods.
Lo 2
2.1 Reviewing the effectiveness of business
Business effectiveness is defined as the potential of firm to achieve objectives and to
solve the different business problems. In context of Hilton hotel, an organisation is running in
smooth and successful manner. Business entity with support of effective strategies has able to
achieve the leading position in an industry. Hilton hotel company have approximately 26.9
percent market share. An organisation presently is earning high profits and there has been
tremendous growth in the market share of an enterprise in last few decades. In hospitality sector,
Hilton hotel is a firm who has able to maintain its profitability in highly competitive business
environment only with the support of marketing strategies (Lim and Lee,2017). Business entity
in order to expand business and foster growth has planned to establish more outlets at different
locations. By doing so, an organisation has able to increase its sales by approx. 2.900 million. All
these objectives are achieved by an enterprise with the support of strategy which has focus on
fulling the need as well as meeting the interest of stakeholders as well as customers. Highly
talented as well as skilled workforce has assisted firm in accomplishing business objectives.

2.2 Plan for improving business
It is required by Hilton hotel organisation to concentrate on developing customized products and
services for its clients. Manager in business entity is required to identify alternative buying
options which can be provided to customers. Hilton hotel company can launch innovative
product and should take feedback or suggestion from client. As this strategy will help firm in
analysing the perception as well as expectation of customers. The new business objective of
Hilton hotel organisation is to become the best multichannel retailer for customers. It also
intends to provide good experience to shoppers by developing peaceful and safe environment at
their stores. Business entity has planned to implement digital technology at workplace for
improving the level of security for customers. An enterprise has also made great improvement in
infrastructure as well as business structure (Fera, Macchiaroli,Fruggiero, Lambiase and Miranda,
2017). It is required by manager to bring improvement in management as well as operational
system. As this strategy will help an enterprise in ensuring success. Hilton hotel company should
facilitate innovation. As innovation or new product development strategy will assist business
entity in attracting more number of customers as well as increasing sales. Human resource
manager in Hilton hotel company is required to make proper training arrangement for employees
. As this strategy will assist manager in motivating workers to improve their performance as well
as increase their participation in business activity. Training program will allow employees to
develop the skills and gain knowledge. It will also assist Hilton hotel in increasing working
efficiency as well as productivity (Grundy, 2017). Presently Hilton hotel organisation is utilising
the balance score card approach whereby goals are established for different areas of the business
and overall progress is normally assessed on a quarterly basis.
Roles as well as responsibilities of employees is to provide the accurate as well as
reliable information. It is the duty of workers to support manager in supervision by sharing the
new ideas for monitoring. Employees in an enterprise has significant role to play in planning for
performance management (FOURATI and ATTITALAH, 2018).. Role of workers in to share
their views , value as well as belief about the performance evaluation procedure.
It is required by the finance manager in an organisation to employ the accounting
management software which is considered to be a very effective tool for managing aqs well as
recording business transaction. In addition to this Hilton hotel can use the budgeting technique
for controlling the cost Or for managing cash flow.

Lo 3
3.1 Evaluating the skills of manager and staff in Hilton hotel
The success as well as growth of every organisation completely is based on the skills ,
knowledge and performance of their employees. It is very much important for manager or leader
in organisation to manage people as well as their performance thoroughly in order to drive firm
towards success. Manager in an organisation needs to posse effective communication skill,
technical knowledge and operational management knowledge. Technical ability are the
knowledge and abilities needed to accomplish mathematical, computer, as well as other specific
tasks relating to technology.
Manager is required to communicate business objectives to al;l the employees in an
enterprise. As this strategy will assist workers in identifying their roles as well as responsibility
towards company (Sivalingam, 2018). It will also enable employees to make their significant
contribution in accomplishment of targets.
At the next stage , it is required by management to assess the skills as well as knowledge
of workers, as this will be helpful for leader when allocating the work. Strategy of testing
employees knowledge and abilities will support human resource manager in making the plan as
well as proper training arrangement for people.
3.2 Devising and justifying plans for the development of abilities for management and staff.
There are different methods or techniques which are utilised by manager in Hilton hotel
for evaluating the abilities of workers are :
Developing the Performance Management Evaluation Form & Process – It is the
performance evaluation form which is required to be filled by employees themselves as well as
their leaders or supervisors on the regular interval of time. This performance evaluation or
measurement technique assist manager in identifying the area for improvement.
Identification of the measures for the performance – It is very important for human resource
manager in an enterprise to clearly defined the key areas for the performance. In this
performance evaluation technique organisation or workers performance are ranked on the basis
of the strategies adopted by them in order to accomplish target.
Establishment of criterion or prescription of guidelines- Human resource manager in Hilton
hotel company should establish procedure or system for seeking feedback.

Creation of the termination and disciplinary procedures -These process will assist in taking
the strict actions against the group or stakeholder who have not been performing well within an
enterprise.
Setting of the schedule of the evaluation process -It is very important for human resource
manager in an enterprise to set schedule for the evaluation procedure. As this will help
organisation or employees in getting the information about their performance. It will also help
workers or business venture in identifying the area for improvement (Härmä, 2017). The
schedule as well as techniques of performance evaluation can varies as per the nature of business
operation. In context of Hilton hotel, business entity has utilised the balance score card approach
for measuring performance.
CONCLUSION
It has been concluded from the assignment that business health check up is very
important in terms of identifying the area of improvement. Study has successfully explained the
procedure which is executed for doing the health check up of company. It has also been
concluded from the report that Business Health Check metric that measures the health and
performance of an organisation. Report has highlighted the different areas where Hilton hotel
can bring improvement.
It has been recommended to Hilton hotel that business entity should facilitate innovation
and bring positive change in human resource s and marketing activities. As it will help business
entity in maintaining good position in an industry Human resource manager in Hilton hotel has
been suggested to execute performance evaluation procedure at regular interval of time.

REFERENCES
Books and journal:
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business process model (BPM) method for a warehouse RFId system implementation.
International Journal of RF Technologies. 8(1-2). pp.57-77.
Ballings, M., McCullough, H. and Bharadwaj, N., 2017. Cause marketing and customer
profitability. Journal of the Academy of Marketing Science. pp.1-18.
Lange, S., 2018. Holistic Health Solutions Business Plan.
Naegels, V., Mori, N. and D’Espallier, B., 2018. An institutional view on access to finance by
Tanzanian women-owned enterprises. Venture Capital. 20(2). pp.191-210.
Herrmann, L. and Stolper, O.A., 2017. Investor familiarity and corporate debt financing
conditions. Finance Research Letters. 23. pp.263-268.
Mogaji, E., Czarnecka, B. and Danbury, A., 2017. Emotional appeals in UK business-to-business
financial services advertisements. International Journal of Bank Marketing, (just-
accepted). pp.00-00.
Lim, T.M. and Lee, A.S.H., 2017. Loyalty Card Membership Challenge: A Study on
Membership Churn and their Spending Behaviour. Archives of Business Research. 5(6).
Grundy, T.D., 2017. Dynamic Competitive Strategy: Turning Strategy Upside Down. Routledge.
Sivalingam, R., 2018. Strategic Management. Industry Analysis, Strategic Drift and Re-
Strategizing.
Härmä, T., 2017. Entering the Finnish grocery store market.