Business Health Check Assignment : Hilton Hotel

BUSINESS HEALTH
CHECK

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
AC 1.1 SMART objectives ....................................................................................................1
AC 1.2 Impact of factors on business.....................................................................................2
AC 1.3 Ansoff Growth matrix................................................................................................4
LO 2.................................................................................................................................................5
AC 2.1 Review of effectiveness.............................................................................................5
AC 2.2 Develop plan to improve the business with justify value..........................................6
LO 3.................................................................................................................................................8
AC 3.1 Current skills of management and staff.....................................................................8
AC 3.2 Devise and justify plans for development of skills for management and staff..........9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
In order to consider business health check, it develops analysis that assist to meet with
aims and objectives in systematic manner. On the basis of business analysis, it includes several
perspectives that assist to meet with small businesses. For instance, it includes communication,
requirement, implementation, strategy, etc. (Ko, Chang Bae and Kim, 2017).
In this context, present study is based on Hilton Hotel which is one of the largest
hospitality industry in UK. They develop different activities and tasks to attain profitability and
growth in company. For gaining insight information of the present report, it covers SMART
objectives to attain more growth. Furthermore, it includes review of effectiveness of business
analysis. At last, it includes plan for development of skills for management and staff.
LO 1
AC 1.1 SMART objectives
Hilton Hotel if one of the oldest hospitality business in UK. It started their operations
from 1919 in grocery of London market. The company also increasing their expansion with rival
stores from 1950. Hence, they consider more expansion of business through selling more
products and services. Aggressive expansion continued from 70s, 80s. FROM 1992, the
company introduce their new technologies so that effectiveness also develop to take dominant
position in the country.In order to develop effective results, Hilton Hotel consider SMART
objectives that assist to meet with desired results and outcomes as well. In this regard, different
activities and tasks must be implemented to focus on business development. Furthermore,
following activities include in SMART objectives:
 Specific: In order to develop systematic work performances, Hilton Hotel wants to
increase their market share which creates more profitability. In this way, they determine
creative sources and tools which help to attract more customers and increase their share
(Ivanov and Mayorova, 2015). On the basis of specific objectives, it assists to generate
creative work performances.
 Measurable: Objectives also specifically generated with enhancement of market share
around 3%. With the help of this percentage, successful results could be measured
effectively. It provides platform to environment to identify that objectives accomplish or
not (Zolnowski, Weiß and Bohmann, 2014).
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 Achievable: Before setting any objectives, Hilton Hotel needs to assess that they have
capabilities or not to make ensure to attain it. In this aspect, it is important to accomplish
marketing environment implementation at workplace. Therefore, creativeness will be
developing in systematic manner.
 Realistic: Before considering 12 months deadline towards objectives, the chosen
business needs to review their resources, creditors, employees, etc. Therefore, they are
able to assess current market share and implements useful tools to perform several
operations. Therefore, customers of the company are also increasing continuously that
assists to meet with desired aims and objectives. On the basis of increment, the company
consider their aims and objectives.
 Time scale: In this aspect, Hilton Hotel determines their objectives on the basis of 12
months time scale. Therefore, they are able to maintain more growth and effectiveness to
focus on creativeness. With the help of systematic work performances, it can be stated
that chosen business easily cooperate with goals and objectives.
AC 1.2 Impact of factors on business
In order to assess impact of environmental factors, it can be stated that there are mainly
two aspects that have been taken. They are as follows:
PESTLE Analysis
 Political Factors: Political party in UK creates major impact on hospitality business
sector because it operates worldwide, as different country’s regulations create impact on
its operations and functions. For instance, tax rates, acts of legislation, stability of
political party, etc. Hilton Hotel plays important role to create employment opportunities.
 Economic Factors: These elements also create impactto make focus on leverage costs,
demand, profits and prices. Hence, company need to aware about the changes in policies
of taxation and other elements of Hilton Hotel.
 Social Factors: Hilton Hotel impacted due to variety of changes in social trends due to
which customers move to take bulk shopping. Nowadays, the chosen business implement
sale on non-food items. Hence, it influences customers towards goods and services which
are demanded by customers.
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 Technological Factors: Advance technology assists to determine several opportunities in
the market that assists to create online shopping with facilities such as home delivery.
Furthermore, self-service also assists to provide convenience and ease to customers.
 Legal Factors: Government policies and regulations also create direct impact on the
performance of Hilton Hotel. Therefore, the chosen business needs to make changes in
code of practices, prices, policies, etc.
 Environmental Factors: Increasing in pressure on businesses also need to address with
solve environmental issue. There are several ways adopted that are benefited for society.
Hence, chosen business minimises waste produced to increase social conscience in
customers.
Porter Five Forces Model
 Threat of Substitute (Low): In order to make new substitute of Hilton Hotel product and
service, businesses need to implement more investment. Therefore, it is competitive for
the company to establish innovative functions and operations. In the UK market, there are
already certain businesses exist in this sector such as Marriott, Accor, etc.
 Competitive Rivalry (High): Hilton Hotel faces high competition because in market
there are several businesses exist that consider their operations in supermarket. In this
regard, different enterprises exist such as Marriott, Accor, Ritz, etc. Hence, high
competition of market creates negative impact on functions of company.
 Bargaining Power of Buyers (High): In UK market, bargaining power if high because
they have several options to purchase products and services. They all are determined
differentiation with standardisation in their goods so that buyer purchase products from
those businesses that are provided it at low cost (Maestre Garcia and Steinhauer, 2015).
 Bargaining Power of Suppliers (Moderate): Suppliers bargaining power is very low
because it provides important and hospitality business food to losing commercial
contract. Hence, hospitality business position is very strong in the market to obtain raw
material at low price.
 Threat of New Entrants (Low): Further, new entrants require huge amount of
investment to operate supermarket functions and operations. Therefore, it is important to
focus on maintaining effective results with low price on products and services
(Boerschinger, Svitavsky and Yoder, 2017).
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AC 1.3 Ansoff Growth matrix
In order to determine Ansoff Matrix, it can be stated that there are 4 elements that are
implemented regarding products. In existing market, market penetration and product
development strategy consider to focus on business development. Furthermore, in new market
development and diversification strategy determines.
 Market Penetration Strategy: With respect to make success in Hilton Hotel, it is
important to focus on its ability which assists to keep low prices to capture greater market
share. In international consideration, the chosen business able to attain leadership
position. Hence, success is developed with implement corporate social responsibilities.
Recently, Hilton Hotel started their operations to design and build rapport to maintain
close relationship. Therefore, they are able to deliver personalise products and services
(Martínez, Galván and Alam, 2017).
 Product Development Strategy: Product develops strategy consider growth of the
company with key strategies in existing market. The chosen business able to generate
their greater revenue with crosses selling of products. With the help of more choice, the
company able to sell more products and services in the market. The company stores
worldwide offers with different products categories. Hence, high profit margin will be set
on products.
 Market Development Strategy: Hilton Hotel develop their functions and operations in
international market so that economic growth increasing continuously. Sustainable
growth also largely contributed with successful international strategy with management
team. Recruitment and relying local talents expand successfully to make great success.
 Diversification Strategy: Beside product and development strategies, Hilton Hotel
slowly switch towards related diversification strategies. Therefore, it helps to sustain the
fastest growth rate of a firm. The chosen business also increases customer satisfaction to
generate more revenues.
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LO 2
AC 2.1 Review of effectiveness
In order to perform several functions and operations in hospitality business sector, Hilton
Hotel consider its position in the market. It is one of the supermarket chain in UK which reflect
commercial savvy. There are several ways exist that consider to make effectiveness of the
company in different areas of the world. They are as follows:
 Brand management: In order to develop effective results, it can be stated that Hilton
Hotel has brand management activities through they are able to maintain effectiveness. In
this aspect, company sell their products and services with online medium so that it
develop profitability and productivity to focus on increasing effectiveness. It is one of the
important tool that assists to generate more income to establish their effective position in
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Illustration 1: Ansoff Matrix
Source: (Market Planning with Hilton Hotel, 2011)
Illustration 1: Ansoff Matrix
(Source: Market Planning with Hilton Hotel, 2011)

the market. There are several kinds of advertisement to know about customers so that
growth of the company also develop continuously that assists to meet with promotional
strategy. Sainsbury and Marks and Spencer are major competitors in UK supermarkets.
These companies also provide same products and services as chosen enterprise.
Improvement in services and accomplishment of goals help to catch trendy results in the
business.
 Innovation and uniqueness in marketing and sales: With respect to develop more
effective functioning and outcomes, innovation and uniqueness assists to perform several
activities. With the help of creative work performance, Hilton Hotel able to relates their
products and services in market. On the basis of low price, the cited firm consider their
functions to build brand image. In this way, brand position will be achieve through added
values and continuously growing as global hospitality businesser (Floyd, Freling and
Freling, 2014). It helps to focus on attain effectiveness growth to improve services to
accomplish their goals. With the help of low price services, the selected business able to
grow their functions and operations in international areas. Through consider online
services, the business has well known development to conduct survey with valuable
activities.
 Powerful consideration with staffing: In order to make powerful consideration, it can
be stated that Hilton Hotel implement systematic recruitment and selection application.
With the help of proper handling internet activities, Hilton Hotel able to complete their
work in systematic manner. On the basis of stored database, chosen enterprise able to
deliver successful results in the market (Islam and Habib, 2015). As results, it will help to
concentrate on implement advertisement that attain desired results. Powerful
consideration also based on financial statement and growth so that Hilton Hotel has 32nd
rank in this aspect. Brand growth and market share help to make good staff which
increases trust and brand image as well.
AC 2.2 Develop plan to improve the business with justify value
In order to prepare business plan, it includes several activities that assists to increase
values and effectiveness in the business (Sebastiani and Montagnini, 2016). In this aspect, it is
essential to concerning following elements:
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 Forecasting for marketing: In order to develop plan, Hilton Hotel has responsibility to
forecast their activities. In this way, it is important to develop activities that assists to
meet with desired results of the enterprise. On the basis of forecasting information, they
analysis market demand. Sales and productivity: Furthermore, Hilton Hotel need to determine their sales and
productivity through they will easily cope up with market information. On the basis of
market demand and requirement, they need to produce their finished goods (Wies and
Leon, 2017). As results, they are able to make creative work performances in market. Financial management system of organisation: Furthermore, it is important to consider
financial management system of the company. This is because, it assists to focus on
maintain creative work performances and make desired results in business. On the basis
of task and activities, cost money would be applied so that it is helpful to implement
proper information towards business objectives (Gallino and Moreno, 2014). Roles and responsibilities to staff and management: After ascertain financial
information system, Hilton Hotel need to provide appropriate roles and responsibilities as
per qualification and interest areas of employees, it assists to gain innovative results at
workplace. Performance monitoring: After providing roles and responsibilities, it is essential to
Hilton Hotel to monitor performances of their employees. It helps to focus on employees'
participation towards business objectives. Relevant information: On the basis of performance monitoring, relevant information
need to be collected that is essential to focus on business development (Ko, Chang Bae
and Kim, 2017). In addition to this, it is also important to make creativeness towards
goals and objectives of the Hilton Hotel.
 Information handling and administration: At last, information would be handle and
administrated to make creative work performances in chosen enterprise. On the basis of
information, the selected enterprise need to work in the market.
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LO 3
AC 3.1 Current skills of management and staff
In order to perform effective results, there are different kinds of skills consider for
management and staff. It helps to focus on perform specialised tasks. Management often need to
possess technical skills to communicate systematic work performances to staff members
(Zolnowski, Weiß and Bohmann, 2014). Furthermore, management and operational skills also
needed to analysis data and understand needs of customers. In this way, different people engaged
to complete tasks. Following are certain skills needed among management and staff members to
handle effectiveness: Computer and digital literacy: In order to develop effective results, it is important to
staff members of Hilton Hotel to increase their computer and digital literacy. This is
because, it is basic aspects which need to be included among members to focus on
desired results. Data management and analytics: Furthermore, in the chosen business data management
and analytics needed to perform several functions and operations (Pires and Pena, 2016).
In this way, it is important to analysis business information with software and tools. Interpersonal skills: Moreover, interpersonal skills also important consideration that
assists to increase effectiveness with develop performances and outcomes in systematic
manner. In this way, staff members of Hilton Hotel know about activities and tasks which
need to be included in business. Commercial awareness: These kinds of skills assist to increase commercial awareness
towards business development and attain more effective results at workplace. With the
help of effective awareness, it can be stated that business able to attain more revenant
work performances. Leadership: Furthermore, leadership strategy also help to focus on lead whole group with
initiative skills and performances (Maestre Garcia and Steinhauer, 2015). Furthermore, it
is essential for staff members to know about their whole group so that they are able to
attain more creative work performances. On the basis of leadership qualities, they can
easily attain aims and objectives.
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 Conflict management: Along with this, staff members of Hilton Hotel also requires skills
of conflict management. This is because, it assists to focus on maintaining creativity and
ascertain results to maintain profitability (Grana and Ling, 2014).
AC 3.2 Devise and justify plans for development of skills for management and staff
In order to attain desired results, new plan must be consider with skills of management
and staff. In this aspect, following skills requires among members: Presentation skills: In order to develop future plan, there are several kinds of new skills
also develop. In this way, staff members of Hilton Hotel requires plan with presentation
skills. This is because, when staff members are able to present their effective
performances in business they will easily attain future goals (Boerschinger, Svitavsky and
Yoder, 2017). Communication skills: Furthermore, communication skills also perform important role to
make systematic work performances in the business. This is because, with the help of
effective communication, staff members able to communicate information with
customers. As results, it assists to develop desired results in the business (Ivanov and
Mayorova, 2015). Skills to understand customer needs: Along with this, staff members require capabilities
to understand about their customers. In this way, they can easily develop more creative
work performances at workplace. On the basis of skills, people will able to communicate
their aims and objectives.
 Motivate team members: At last, management of the chosen business need to motivate
their staff members which help to perform systematic work performances. On the basis of
motivation, it can be stated that creativity will be develop (Martínez, Galván and Alam,
2017).
CONCLUSION
From the above report, it can be concluded that business health check consider important
role in analysis and assessment. In this regard, it can be stated that SMART objectives
implement to know about effectiveness of the business to cope up and make different results.
Furthermore, it summarised about different factors that create major impact on aims and
objectives. Moreover, it helps to identify effectiveness of micro and macro environmental factors
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on business results. Report also articulated about business plan to create effective results and
performance to understand relevant work performances.
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REFERENCES
Books and Journals
Boerschinger, O., Svitavsky, K. and Yoder, A., 2017. Encouraging Small Business Growth and
Expansion: Ramsey COR hospitality business Market Analysis.
Floyd, K., Freling, R. and Freling, T., 2014. How online product reviews affect hospitality
business sales: A meta-analysis. Journal of hospitality businessing, 90(2), pp.217-232.
Gallino, S. and Moreno, A., 2014. Integration of online and offline channels in hospitality
business: The impact of sharing reliable inventory availability information.
Management Science, 60(6), pp.1434-1451.
Grana, R.A. and Ling, P.M., 2014. “Smoking revolution”: a content analysis of electronic
cigarette hospitality business websites. American journal of preventive medicine, 46(4),
pp.395-403.
Islam, M. and Habib, M., 2015. A data mining approach to predict prospective business sectors
for lending in hospitality business banking using decision tree. arXiv preprint
arXiv:1504.02018.
Ivanov, G. and Mayorova, E., 2015. Intangible assets and competitive advantage in hospitality
business: case study from Russia. Asian Social Science, 11(12), p.38.
Ko, K., Chang, M., Bae, E.S. and Kim, D., 2017. Efficiency Analysis of hospitality business
Chain Stores in Korea. Sustainability, 9(9), p.1629.
Maestre Garcia, M. and Steinhauer, K., 2015. Attracting generation Y to hospitality business
banking: Bank responses to global challenges.
Martínez, A.B., Galván, R.S. and Alam, S., 2017. Financial Analysis of hospitality business
Business Organization: A Case of Wal-Mart Stores, Inc. Nile Journal of Business and
Economics, 3(5), pp.67-89.
Pires, Á.M.F. and Pena, R.P.M., 2016. ANALYSIS OF A hospitality business
ORGANIZATION IN THE SHOPPING CENTER BUSINESS, IN ITS
RELATIONSHIP WITH CLIENTS, VIA CUSTOMER SERVICE, BY USING AN
BUSINESS ETHICS THEORY.
Sebastiani, R. and Montagnini, F., 2016. Engaging social movements in developing innovative
hospitality business business models. In Politics and Social Activism: Concepts,
Methodologies, Tools, and Applications (pp. 1116-1130). Igi Global.
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Wiese, M. and Leon, E., 2017. SUSTAINABLE CONSUMPTION IN THE US: A CONSUMER
FACING ANALYSIS OF STRATEGIES AND BUSINESS MODELS IN THE
hospitality business INDUSTRY.
Zolnowski, A., Weiß, C. and Bohmann, T., 2014, January. Representing Service Business
Models with the Service Business Model Canvas--The Case of a Mobile Payment
Service in the hospitality business Industry. In system sciences (HICSS), 2014 47th
Hawaii International Conference on (pp. 718-727). IEEE.
Online
Market Planning with Hilton Hotel, 2011. Online Available through:
<http://marketplanningwithHilton Hotel.blogspot.com/>.
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