Business Information System: AI Attributes and Implications

This report discusses the impact of artificial intelligence on the global stage of development and its implications for business. It explores the opportunities and challenges organizations face with AI, as well as various strategies and approaches to trust, accountability, and inclusion. The report focuses on OMNIYA Health, a diet and nutrition company, and its use of AI in providing personalized services to consumers.

Business Information System

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
Artificial intelligence attributes and implications..................................................................3
Task 2...............................................................................................................................................4
Organisational opportunities as well as challenges with artificial intelligence......................4
Task 3...............................................................................................................................................6
a. Overview of business..........................................................................................................6
b. Trust & accountability identification approaches...............................................................7
c. Business policy, justice and inclusion................................................................................8
d. Strategy for environmental and socio-economic influence................................................8
e. Business strategy along with methods that contributes in above mentioned strategies. . .10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

Introduction
The Business Information System relates to the inter-related mechanisms used by
corporate organisations for the collection and distribution of data provided by information
management systems. This is designed to help management decisions and accomplish their
goals. The Business Information Systems (BIS) involves the assessment, institution and use of
emerging technologies to provide company information (Cosenz, 2017). As being such, it
combines important ideas of the model of organization, operational processes and structures of
personal data with IT and technology to maintain data of the company.
In this report artificial intelligence effects on global stage of development, possibilities
which an institution has in conjunction with the likely difficulties it will face when it is
implemented. In addition, a description of operational activities, various policies related to
integration, equality, bias, environmental, social and economic points of view are discussed. This
also shows how strategies contribute to the activities of businesses and making them productive.
The report is based OMNIYA which is dealing in Health -Diet and Nutrition, that was founded
in 2014, embraces the idea of the BIS and actively partners with professionals to provide
consumers with the right therapies and personalized counselling.
Task 1
Artificial intelligence attributes and implications
AI is related with the emulation of the intellect of humans in computers designed to
function like human beings and simulate their behaviour. It includes the capability of electronic
control robots to perform intelligent activity. Furthermore, it is defined also as science and
engineering by which smart computer software can be developed (Greasley, 2017). Information
is usually conveyed to a computer that behaves like an individual person. Here are the
importance and features of AI:
 Data consumption: AI systems are those dealing with large amounts of data that much
though they are small in institution. They are responsible for stowing multiple
information is linked to different sources that are displayed simultaneously on the
structure. For example, Elucify is being used by an enterprise that is a dataset that
multiple business connections could use to obtain and tends to work in proposition.

 Resembles Human perception: The device is referred to as AI in that it tries to imitate
or emulates the actions of the human condition while interacting with some specific issue.
Artificial intelligence aims to predict and function on the world. However this has not
been accomplished already and designers continue working to make hypothesis after an
arbitrarily smart program's self-awareness (Hajiheydari and Zarei, 2013). A web browser
developed by a technology firm which only operates in Chinese, as just an instance could
be used as Baidu. This has a format for cloning the voice by using an audio of 3-4
seconds.
 Futuristic: The scheme made possible by implementation of AI that is developed to
monitor and respond in industry or environmental conditions. This is not only responsible
for interpreting the ecosystem, but also for taking account of the circumstances of the
relevant details. For example, self-driven cars recording the speed of driving a vehicle
and thus following the very same patterns in traffic. This also means that a computer
program is involved. BMW, for example, a self-driven, completely automated vehicle but
controlled by drivers.
This specifically shows that success is improved as companies are making use of AI during
the execution of their processes. For example AI is implemented in vehicle which enables these
automobile to drive by itself reducing the manpower work. This indicates the ability to prevent
different unwanted circumstances.
Task 2
Organisational opportunities as well as challenges with artificial intelligence.
Artificial intelligence is nevertheless explored inside the laboratories with technological
improvements because all are mostly tested by businessmen in real business situations. This is
not an easy task, because it involves different obstacles as well as implementing them in business
operations (Jarillo, 2013). With regard to OMNIYA Health Company they can face numerous
challenges while choosing AI in their workplace. A few of the following are mentioned:
 Provenance: Whenever an agency, whether it be a healthcare, IT or retail company, uses
Intelligence-dependent services, its role and immediately clear what's been obtained by
them cannot be obviously defined by means of technologies. In addition , employees
would be confused as to how judgements are constructed and not whether individuals
will produce sufficient results. It helps to create doubts between them and the likelihood

of mathematics insecurity behind expectations of AI is not completely obvious.
Moreover, reliability of decisions taken could not be explained before sufficient
outcomes are obtained by the organization. In order to prevent a circumstance that causes
confusion, OMNIYA Health chose an explanable AI.
 Data scarcity: Organizations must access large numbers of data and therefore data
sources that can be used to study the application AI is relatively uncommon. Computers
must also be trained through network learning (Kim, 2015). But control structures must
be provided in a systematic way, so that knowledge is easy to identify. There are also
barriers to the worsening of conditions.
 Data Privacy & Security: Many other AI applications rely heavily on a large body of
data, efficient and effective judgements for teaching methods and implementation. The
learning of machines varies depending on important and private knowledge. The
programs use these details to provide adequate information to allow for an eventual
change in terms of organisation's operations. This ensures that Computers can be
susceptible to or vulnerable to threats, such as identity fraud, data violations, etc.
Artificial intelligence is often built without ensuring the security or privacy of end
customer data.
These really are few obstacles but many others will come to be encountered during the
implementation of AI by companies such as OMNIYA Health. There are indeed certain options
in connection with AI that they can are using (Labaki, Michael-Tsabari and Zachary, 2013). The
following are listed:
 Improved customer benefits: automated chat programs enable small and medium-sized
companies to significantly increase customer support and widely used communication
infrastructure. In order to find automatic solutions to issues faced by the customers, firms
are trying to use solutions such as DigitalGenius, ChattyPeople and several other
alternatives. In addition, the time needed to address these circumstances would be
reduced.
 Marketing: The objective of a company is to improve its advertising budgets and the
focus is on achieving high marketing campaigns (Laï, Brian and Mamzer, 2020).
Furthermore, OMNIYA Health expects higher profits and to achieve this, companies
must make use of platforms such as Acquisto, which help manage marketing activities

using Google Adwords, Facebook and Bing. In order to contribute, machine learning uses
companies through recommender systems to provide live describe about product
to customers. In this case, it is possible to make regular offers to measure all operations to
reduce the time on observing advertising campaigns.
 AI monitoring techniques: Monitoring tasks performed in order to figure out the
policies and procedures used by opposition firm is an important for the growth of
main organization (Lim, 2017). This is virtually impossible, as business owners do not
have sufficient time to review their competitors' activities. OMNIYA Health may use
tools such as Crayon, website, and social networks for tracking the business operations of
other firms dealing in same industry. It will let them get an overview and them to have a
better planning than theirs rivals.
 Formulate light work of big data: Small companies decide to take advantage of more
offline and online information that informs individuals and has judgements that influence
their company to expand. The AI-powered techniques support and provide insight into
data workflows. For example, client instruments like Monkey Learn combine and
interpret data through various networks in order to obtain an overview of time saves.
 CRM: They have useful feedback that can enable businesses to improve their customer
experience. In addition, through these organizations, CRM incorporates their capabilities
of AI into the assessment of real-time data by making perceptions and expectations in the
long term (Matheny and et. al, 2020).
Task 3
a. Overview of business.
OMNIYA is a diet and nutrition company operating their service providers throughout
the health care industry that offers personalized nourishment alongside diet program for
addressing complex health issues like losing weight, health issues and fat mass. These are done
in order to maintain a happy and long healthy life. E-company is the corporate management
network they use in managing complex business situations. In which company it chooses its own
application, by which it can offer its consumer’s internet services. There is a better strategic
position to formulate suitable strategies to expand their services (Müller and Pfleger, 2014). The
aims of performance mean enhancing the operations of the company by having as many
customers as possible choose to apply.

b. Trust & accountability identification approaches.
While providing services within in the industry, it is vital that workers fascinated with
these facilities are not always competent on moral and ethical grounds but rather on an
intellectual basis. This is critical to create trust between staff and customers for companies like
OMNIYA Health. The explanation here seems to be that they want BIS and they need to have
sufficient confidence to insure that the program produces accurate findings. However, if events
would not go in the way of made policies, the provision of services on the market would not be
convenient for anyone within company dealing at different business point (Rong and et. al,
2020). OMNIYA Health formulates specific ways to enhance accountability and confidence
amongst the customers and employees in this regard. The following is specified:
Demonstrate clear vision: people expect anything larger and people are also part of about
their vision, guidance and task advancement so that they're being easily united. This helps in
developing a feeling of obligation and OMNIYA Health staff member can also do their better to
change their ambition into corrective consequences.
Creating open communication lines: Alterations can be predicted in a way by increasing
the number of activities of OMNIYA Health and customized worker specifications must be
assessed nearly every day. In place to handle with this scenario, an information sharing must be
established as it will give those sufficient resources and accessibility.
Transparency practice: Good communication as well as freedom of information goes
together, but they do not show that every point of view has to be communicated. In addition,
when it is necessary, the relevant information should be come into contact (Shaikh and
Karjaluoto, 2015). Moreover, it is crucial for OMNIYA Health wellbeing connect evidence to
aid them in amplifying their operational activities.
For this reason, OMNIYA Health may decide for GDPR to ensure personal data are
protected in its entirety. Centralized learning can also be used to break the AI framework by
OMNIYA Health. The above approaches should contribute to trust and accountability amongst
their workers. Employees and consumers can also provide inputs to obtain the benefits they
provide and therefore are offered are sufficient to increase their level of service quickly
(Sidorova, Torres and Al Beayeyz, 2015).

c. Business policy, justice and inclusion.
The activities of the company to support and oppose a specific individual in an unfair
manner are described as a prejudicial process. This type of work leads to a negative effect on
their employees, for example if such obligations are imposed on the individual, therefore the
productivity of each other's staff members will reflect badly on the total business of the
organisation (Cosenz, 2017). This indicates that it is essential to improve the efficiency of
OMNIYA Health’s employees. Fairness means any kind of preferential treatment or oppression
effective and unbiased treatment of every individual. OMNIYA community health can construct
various teams to carry out their work properly. The following have been shown some strategies
for the same:
 Regular communication bias managerial significance: OMNIYA Health staff
member should receive appropriate training including the system to enable them in
moving forward. This will allow them to understand the effect produced by partiality and
assist them through taking necessary measures to prevent such behaviours.
 Be mindful of critical bias: OMNIYA Health management will provide its workers with
sufficient awareness of implicit bias. In fact, they should understand what behaviours
strengthen bias and encourage each of them to ask concerns and examine their future
conclusions and hypotheses.
 Rendering diversity & inclusion training: It lets OMNIYA Health workers discuss
aspects in which society influences and interacts with workers. This will include
principles relating to time, personal style and self-identity since there are conflicts of
some sort (Greasley, 2017).
d. Strategy for environmental and socio-economic influence
It is essential to identify the perspectives which lead to influence services or operations that
are being conducted via a firm. The environmental impact that will be created by OMNIYA
Health can be reduced through effective decomposition of their waste. The purpose of this is to
make sure that any kind of problems are not created through which their operations will be
affected. In this context some strategies have been specified below they are as:
 Artificial intelligence can be used to track entire activities and operations that are being
carried out by firm in order to identify the possible impact on environment (Hajiheydari
and Zarei, 2013). An example can be taken to acknowledge this aspect, like firm must not

extra medicines within their stock as if they are expired then they will be wasted and have
to be thrown as they cannot be used anywhere. Thus, AI can be used for tracking
activities that are being conducted by them to minimise their resources and ensure that
performance is being amplified.
 By opting for augmentation innovation as well as labor productivity growth can be
attained by ensuring innovation-diffusion, machine collaboration along with intelligent
automation (Jarillo, 2013). The socio-economic aspects related with artificial intelligence
can be understood such as smart transport, health, city and there are various other
innovations that are brought in within through there usage. For an example, Google Maps
render growth drive that will revolutionize transport as well as furnish employment
options to ample of people.
 Smart Calamity response: AI assists within carrying out analysis with respect to
simulation that will aid within real time. Through this OMNIYA Health can classify
probable risks through which decisions that are being made are precise and accurate.
The socio-economic factor refers to impact that is being created on ways by which
services are rendered by firm. For example, due to health issues related with viral, people tends
to make use of online services as this eliminates them from being effective part of the crowd
(Kim, 2015). In addition to this, AI furnish an enhanced way by which needs can be anticipated
by carrying out market analysis. The strategies that are being implemented via OMNIYA Health
are mentioned below:
 Amplify value chain: By assessment of socio-economic influence, firm can scrutinise
their stability, performance and capacity with reference to growth of business. Artificial
intelligence will be utilised by OMNIYA Health for identification of opportunities and
vulnerabilities that exist in their operations.
 Enhance business environment: Socio-economic impact can be identified by firm
through usage AI and for ensuring this aspect the rewards can be given to employees
those who adhere to rules and deliver enhanced public services (Labaki, Michael-Tsabari
and Zachary, 2013). This will have adequate impact on quality which will contribute
within betterment of the society.

e. Business strategy along with methods that contributes in above mentioned strategies
The process that aids within formulation of decisions along with actions for attainment of
objectives and have competitive edge in marketplace is defined as business strategy. Artificial
intelligence is being utilised by OMNIYA Health to have relevant results that will lead them to
have enhanced services. In addition to this, decisions are made by machines this can be
considered are significant as it leaves no scope or room for partialities and each employee within
organisation will be treated in similar manner (Laï, Brian and Mamzer, 2020). This eliminates
the probability associated with conflicts or disputes which mainly occur due to discrimination.
Marketing analysing is also conducted in efficacious manner for tracking modifications that are
being made with respect to prevention from peculiar disease. It will aid OMNIYA Health to
serve people in an amplified manner. The business strategies which are utilised by organisation
are mentioned above while furnishing their functionalities across United Kingdom. The
effectiveness of these strategies is depicted below in context of artificial intelligence:
 Aids in recurring tasks: The firm deals within health sector; this makes it essential to
take into consideration even minute details so that enhanced services can be delivered to
people by ensuring their preciseness and accuracy. AI will aid OMNIYA Health to carry
out various activities like monitoring response, sending personal emails and many more.
 Eradication of human errors: Human resources are liable to make errors one or other
time while delivering their work but when machines are used then probability of these
bugs gets minimised and even null (Lim, 2017). By making use of AI OMNIYA health
can take into account history, medication given to them, their test reports an\d many other
aspects. This will aid them to furnish relevant services to their patients.
In this way, Artificial intelligence will provide OMNIYA Health with relevant business
strategy by which they can conduct their operations easily by making sure that adequate health
standards are being maintained. This will also render value within their services.
Conclusion
From above it can be concluded that, business information system dynamic environment
by which relevant alterations are being made by organisation to make sure that services are being
delivered effectively. AI is ability of information systems to imitate intelligence of humans when
they are programmed by making use of certain language. While execution of artificial

intelligence various challenges are being faced by organisation but this also furnish adequate
opportunities that can be utilised for making sure that customers are being provided with quality
experience. There are various entities which are responsible for creation of sense for being
valued as well as when employees are rewarded or appreciated they are motivated which leads to
creation of optimistic impact on their overall performance. It is crucial for organisation to make
sure that definite strategies are being executed through which overall functionality of firm can be
enhanced that will lead to render amplified experience to their customers.

References
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