Business Intelligence: Tools and Techniques for Effective Decision Making

This report discusses the importance of business intelligence in organizations and its role in decision making. It examines the terms 'Business Process' and 'Supporting Processes' and compares the types of support available for decision making. It also explores what business intelligence is and the tools and techniques associated with it, using examples from We Recruit company. The report concludes by discussing the legal issues involved in the secure exploitation of business intelligence tools.

Business Intelligence

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1 Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’.....1
P2 Compare the types of support available for business decision-making at varying levels
within an organisation............................................................................................................3
P3 Determine, with examples, what business intelligence is and the tools and techniques
associated with it....................................................................................................................6
P4 Design a business intelligence tool, application or interface that can perform a specific task
to support problem-solving or decision-making at an advanced level...................................9
P5 Discuss how business intelligence tools can contribute to effective decision-making.. 11
P6 Explore the legal issues involved in the secure exploitation of business intelligence tools
..............................................................................................................................................13
CONCLUSION..............................................................................................................................14

INTRODUCTION
Business intelligence can be describe as the technology driven process which is
significant for analysing data as well as delivering accurate information that is significant for
helping organisation (Arnott, Lizama and Song, 2017). Through effective business intelligence
process manager, employees and executives will be able to take correct decision that is beneficial
for taking correct decision. Business intelligence play crucial role in organisation and it will
assist in harness that power of information and data with in business. This is very helpful for
organisation in order to take strategic business decisions with the motive of increasing business
productivity, revenues and growth. This report is based on We recruit company. This is a
consultancy company that is providing its products and services to different organisation. We
recruit company staff for various different organisation. This report will includes business
process and supporting process. In this comparison between different type of support for
business decision making has been analysed. This report will include information regarding
business intelligence and its tools has been identified. It includes business intelligence tool,
application in order to support problem solving and decision making has been determined. Apart
form this contribution of business intelligence tools to effective decision making. Apart form
this, different legal issues has been identified that are involved in secure exploitation of business
intelligence tool has been identified.
MAIN BODY
P1 Examine, using examples, the terms ‘Business Process’ and ‘Supporting Processes’
Business process and supporting process is very crucial part of business and it will lead to
have major impact on successful performance of organisation. It is important for We recruit
organisation to have effective business process and supporting process which assist in success
and growth of organisation (Dedić and Stanier, 2016).
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Business process can be describe as the collection different activities and task that needs
to be performed by organisation with the motive of attaining desired goals and objectives. It is
define as the set of task and activities which is essential for company to timely complete in order
to grow and enhance business. We recruit organisation is that is providing its services to different
other organisation in order to meet with their recruitment needs. It is beneficial for organisation
develop and create effective business process which is helpful for successfully performing its
business practices along with the help in attaining goals. Effective business process is useful for
successfully carry out required task along with this provide high quality services to customers.
There are different types of business process such as managing business process, operating
business process, supporting business process. Business process is refer as the series of steps
which is significant for timely completion of organisational practices. It will provide map to
managers and employees with the motive of significantly attain desired goals (Dedić and Stanier,
2016). For example, We recruit company is performing hiring process for attracting and
selecting right candidate with in organisation. This process starts form posting job updates on
different portal in order to influence candidates. After this HR executive will screen application
of candidates who have applied to job application. When employees of we recruit company
select the employees and call for interview. This step of business process includes interview.
After this salary and policy negotiation will take place. The stage stage of respective company
business process is proving offer letter and acceptation of candidate.
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Support process are very important part of business but it is not directly related to the products
and services of business. It is necessary for organisation in order to carry out different business
task in effective manner. This is beneficial for company in order to increase its business function
and enhance organisational practices. With the help of support process, We recruit company is
able to provide high quality products and services to customers as well as enhance its business
functioning. Supporting process is developed in order to provide assistance to primary business
process in order to attain set goals (Fink, Yogev, and Even, 2017). Respective company is
considering supporting process in order to integrate products and services offered to business
objectives. This is significant for ensuring the organisation is able to provide high quality
consultancy services to its client in order to successfully meet with the objective of organisation.
Respective company is considering supportive process with the motive coordinate the
development or life cycle of the activities that is contained in the main business process.
Supporting process is significant for providing assistance to core function of business and
successfully increase organisational practices. For example supporting process in We recruit
company includes quality management and quality assurance while carry out business practices.
It is important that respective company is providing high quality services to its clients in order to
meet with the needs of its customers. This is beneficial for maintaining strong relationship with
customers and enhancing its organisational practices to attain desired goals and objectives.
Business process and supporting process is significant for effectively and efficiently carry out
business task as well as attaining desired goals.
P2 Compare the types of support available for business decision-making at varying levels within
an organisation.
There are different types of support available for business in order to take correct
decision as well as enhancing business practices. Business analytics and business statistics are
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consider as very effective tool in order to collect and gather data in more effective manner as
well as enhancing organisational practices. Business analytical and statistics tool is very useful
for providing correct direction and data to significantly conduct business task along with
attaining desired goals (Jaklič, Grublješič and Popovič, 2018). Business decision making process
is very complex and crucial part of business as it will lead to have direct impact on successfully
performance of organisation. Decision making process is not limited to certain level or authority
of business. Decision making process is needed in different parts and level of business and it is
crucial that all employees or departments are taking business decision as per the need and
requirements. Business needs to take important decision in order to effectively and efficiently
conduct organisational task. This will includes decision related to investment, functioning and
performance of business task. There are different types of support available to business such as
strategic, tactical and operational. All of these decision making support are significant for
taking correct decision by analysing and evaluating different factors. Classifications of decision
making support is mention below in detail.
Strategic decisions – This type of decision refer as those decision of organisation will
have influence over years, decades or beyond lifetime of any project. Strategic decision making
is prefer as the process of taking decision which is beneficial for long term goals and objectives.
We recruit company can take strategic decision with the clarity of business objective and
purpose. This type of decision making is important for organisation as it will assist company in
gaining edge over other rival companies (Larson and Chang, 2016). Strategic decision making is
important for survival and growth of business. For example we recruit company has taken
decision for expanding it business function and introducing new system in order to attain more
opportunities.
Characteristics of strategic decision
 Strategic decisions have major propositions of resources with in organisation. This type
of decisions are majorly concerned regarding the new resources, organisation as well as
reallocating with other aspects of organisation.
 This is effective for dealing with organisational threats and opportunities through
capabilities of organisation.
 Strategic decision making process is more complex in nature.
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 This type of decision are mostly taken by top level and due to uncertainty it involve
various of risk.
Tactical decision – These type of decision are taken in order to enhance business
performance (Lennerholtvan, Laere and Söderström, 2018). These type of decision are majorly
concerned with the more detailed implementation of general strategies which will lead to have
medium term impact on business. It is essential for We recruit company to take effective tactical
decision in order to take correction for action ans plan for increasing business task. For example
We recruit company is taking decision for conduction sales and marketing strategies. In this type
of decision respective company will take short term decision or create techniques in enhance
sales and marketing practices.
Characteristics of tactical decision
 This includes medium term decision which consist the planning range between 2 to 3
years.
 The major focus of tactical decision are focusing on performance limits as well as
produce of data in order to measure current and planned performance.
 Tactical decision are prepared plan that is significant for effective and optimum use of
current business resources.
Operational decision - This type of business decision are related to the current and on
going process of business. Operational decisions are majorly taken on the basis of strategical and
tactical decision. We recruit company will take operational decision as per the need of strategic
and administrative decisions (Mariani and et. al., 2018). The motive of operational decision is
overall growth and development of business and enhance productivity of business. Operational
decision of We recruit company will support in smooth functioning and performance of
organisation.
Characteristics of operational decision
 This type of operational decision making mostly structured and it provide assistance to
organisation for performing day to day business practices.
 In this types of decision making better options are provided in order to successfully
perform business practices.
 Good and effective positively impact over successfully implementation over business
practices and smoothly carry out organisational task (Maugans and Clickagy, 2016).
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Comparison between strategic, administrative and operational decision are mention
below in detail.
Strategic decision making Administrative decision
making
Operational decision making
This type of decision making
includes long term decisions
This type of decision are taken
daily.
This type of decision are not
taken frequently.
Strategic decision making are
majorly concern with future
planning
Administrative decision are
based on short term decision
making
Operational decision making
are taking in according with
the strategic and administrative
decision needs.
These decision making are
related to the growth and
development of business.
This type of decision making
includes welfare of staff
member .
It is majorly related to the
improvement in production
and well as business growth.
P3 Determine, with examples, what business intelligence is and the tools and techniques
associated with it.
Business intelligence: This term refer as strategies , tools & technologies used by
business organizations for analysis and evaluate data. Theses techniques help in providing
relevant view regarding , present, and predicted information of business (Polyvyanyy and et. al.,
2017). Various business intelligence software help in strategic decision making procedure.
Business corporations use mining, benchmarking, process mining, online analytical premeditate
and prescriptivist analyticity technique of business intelligence through which they can effective
run their business by understanding environment condition.
Following are the technique used by Recruit organization
Information visualization: This software work in multidisciplinary area. It help in
representation information in visual formate. In this technique organization collect data from
competing systemic process. Which includes, data transformation, visual mapping, & view
transformational. recruit organization, collect data information of customer, candidness, and
vaccines. member , collect essential information regarding them and then convert data in to data
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table then convert them into pie chart, for graphs, for presenting information regarding theses
elements (Alpar, and Schulz, 2016).
They also use online analysis technique which help in providing information regarding
client through digital platform. This will useful in gaining accurate and reliable information .
Recruit organization focus on these technique through which they can able to understand
perception of their client and build strategic plans for them.
There will be various options available as business intelligence tools. It totally depend on
the needs of organization , which one they use for their business intelligence procedure. These
tools help in collecting large data which is really hared for organization to collect within limited
period of time.
Business intelligence tool useful in represent data in attractive manner. Recruit
organization use Microsoft power point , excel query, and oral as their business intelligence
tools.
Power query: Useful in extract relevant information from workbooks , spread sheets, it
is really easy in this tool to transform and represent data in effective manner.
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Microsoft Excel: Recruit organization use Microsoft Excel for analysing and collecting data. Tin
this tool manager use table for collecting essential data. In this the overall data ins select and past
to particular column and then divide according to their categories. Manager use Microsoft excel
as well as power query both tools useful in choosing information in effective manner. They have
various feature to represent large data in systematist and attract manner. Which is not only useful
for organization to for collection , moreover user or stockholders able to understand all these
data in effective manner (Fink, Yogev,and Even, 2017).
In these tools unconditioned formatting apply through which data related with sale or
other infraction , manager can really formulate these data in effect manner.
Managers use pivot table as well as by visual presentation organization will be able to
represent or visual collected information in effect manner. Business intelligence tools useful in
present time for organization. As it is really essential to collect and manage all the relevant data
to business corporation. Theses data help in making future business policies and useful in
decision making procedure.
Application: It is essential for recruitment organisation to develop effective application.
This is required for connecting with customers and clients as well as providing them information
about the offering of respective company. App is required in order to smoothly conduct business
practices along with providing better support services to client. Application can be downloaded
in smart phone and individual can use it as per the need and requirements.
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P4 Design a business intelligence tool, application or interface that can perform a specific task to
support problem-solving or decision-making at an advanced level.
The recruitment agency will help the organisation in selecting the best employee which
will help in achieving the goals of the organisation. The people who apply should be benefited
and the organisation should help them in professional growth. The recruitment team provides the
people who are interested and use a business intelligence to perform task and problem solving
skills which will help the organisation in making strategies for the organisation (Ritter and Lettl,
2018).
The recruitment is the most important process of the organisation because the employees
will be selected on the basis of skills and the performance and they will help the organisation to
grow. The employees will help the organisation and they should maintain long term relationship
because it is important for the organisation. This company is dealing in recruitment consultancy
sector as well as carry out business practices in more significant manner. It is essential for this
company to design and implement correct tools and techniques with the motive of successfully
carry out business practices.
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Key performance indicators(KPI) are important in the organisation because they are the
goals towards which the employees are performing. It will make the organisation to make
decisions which will help them in increasing the performance and they will use tools that will
make them monitor the performance and they will have to achieve the KPI measure the
performance of the employees. The organisations will have the information of the KPI which are
maintained in Ms- Excel and and measures the performance of the employees. We recruit
company needs to consider KPI tool in order to manage and measure the overall performance of
employees (Popovič, Puklavec and Oliveira, 2019). This is effective for taking correct and
accurate decision regarding performance of employees as well as their contribution in
accomplishing of business goals. Through KPI tool manager of respective company is able to
analyse the issues as well as take correct decision in order to succesfully overcome problems. It
is
The organisation will make KPI in charts, tables, filters and results for making the
strategies of the organisation and helps them in increasing the performance.
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P5 Discuss how business intelligence tools can contribute to effective decision-making.
There are different business tools which will lead to have major impact on effective
decision making process. Business intelligence is refer as the tools or techniques that is consider
by organisation for enhancing business practices. This is effective for successfully enhancing
organisational practices as well as analysing data in more significant manner in order to provide
executive, manager as well as staff members for information business decision making. There
are different business intelligence tools such as SAP, micro strategy, data pine, Zoho analytics
and so on. Business intelligence tools will have major contribution to take effective decision
making. This will assist in taking better and effective decision that will lead to improvement of
business as well as enhancing organisational practices (Richards and et. al., 2019). Contribution
of business intelligence tools in order to take effective decision making is mention below - Collecting data and information – Business tools are significant for analysing and
evaluating information and data form different sources. There are various business
intelligence tools that is significant for taking correct decision as through this company
will be able to gather and analysed in more accurate manner. Business tool interpretation
data in order to provide information to company is easy form so that organisation can
take business decision which is accurate and effective for organisation. This is helpful in
quick and better decision of company as well as increasing overall performance of
business. Through this, we recruit company will be able to take correct and informative
data with the motive to taking better decision that will lead to enhance organisational
practices. Correct and accurate decision of business will assist in successfully conducing
business practices. Through this tool respective company can reduce business operation
that required more time and cost as well as not useful for business. Better sales decision – Through business intelligence tools company is able to take more
effective and better sales decision in order to improve business practices (Trieu, 2017).
Business intelligence tool is a techniques that will provide support to organisation in
order to successfully and effectively enhancing business task. Business tool will
contribute in business decision making as it will assist company in gaining insight about
customers and its requirement. Respective company will be able to take correct and
effective decision as this will help company to investing their time, money and efforts
into business. Through the contribution of business tool with in organisation respective
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company will be able to determine the demand of clients and customers with the motive
of increasing sales. Effective marketing strategy – It is essential for organisation to take effective and
efficient marketing strategy as this will help company to earn more revenues. In order to
develop effective and accurate marketing strategies it is essential for company to analyse
and evaluate different business elements in order to take correct decision for
organisational growth. It is essential for company to analyse and identify the needs and
wants of customer in order to take correct decision. This will lead to have major impact
on taking correct decision of business which will lead increase overall performance of
business as well as promote its products in market area. This is essential for organisation
to use correct and accurate business decision as it will lead to have major impact on
overall performance of respective company along with this attain desired goals. Business
tool crucial role in determining customer needs and wants so that organisation can
conduct business practices in required manner. Social media marketing tools are less
expensive to business as well as help in business promotion in lower cost. Social media
and digital media will be effective marketing strategy and assist business in saving more
money.
 Determining different factor - Business tools are effective in order to determine and
identify different factors of business. Through this we recruit company is able to take
correct decision that will lead to overall growth of business. There are different factor of
business environment which should be analysed by organisation with the motive of
taking better decision (Xu and et. al., 2017). Through this organisation will be able to
analyse better decision that is significant for enhancing overall performance and growth
of business. Through business intelligence tools respective company is able to mining
and statistics data in order to take better and accurate decision that is helpful for
increasing business capabilities. By determining different elements organisation will be
able to take correct and accurate decision that will lead to increase business performance
as well as take correct decision which is beneficial for overall growth and development of
business.
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P6 Explore the legal issues involved in the secure exploitation of business intelligence tools
There are various issues and problems that is involved in secure exploitation of business
intelligence tools. These type of business tools are related to analysing of data as well as
interpretation information in order to take correct decision for business growth. Business
intelligence tool will lead to enhance and increase overall performance of organisation as well as
impact on enhancing organisational task. Legal issues can be describe as the problems and issues
that are related to laws and legislations. There are different rules and regulation that is developed
by government of UK in order to correctly and effectively use information and data for taking
correct business decision. It is essential for organisation to correctly and accurately analyse
these business tools which is as per the rules and legislations that is developed by government.
This is beneficial for smooth and effective performance of business. There are different legal
issues that are involved in secure exploitation of business intelligence tool are mention below - Identify vulnerabilities – It is essential that data flows in vulnerable manner as there are
high chances that information and data can be hacked. This is the legal issues as it is
important for company to protect information. Business intelligence tool includes the
issues of identifying vulnerabilities problems and maintaining correct record and
information. There are various policies and regulation developed by government in order
to successfully and accurately carry out business tool in order to enhance organisational
practices. Encrypt communication – This is one of the issues and problems that is faced by
company in order to successfully use business intelligence tool as well as carry out
business practices in more effective manner. There are different rules and regulation that
is developed by government in order to encrypt communication as well as take correct
decision as well as improving capability of organisation. Data security – Security of data is another important issues which should be analysed and
evaluated by company in order to successfully and effectively conducting business task.
Business tool is significant for taking correct and securing inform form other rival
companies. Data security is the data issues that will lead to have direct impact on overall
performance and effectiveness of business.
 Leakage of information – Business tools includes different issues and problems related
to leakage of information in order to successfully and effectively carry out business
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practices. Leakage of information is the legal issues that will have direct impact on
overall performance of business.
General Data Protection Regulation is effective legal support to respective company which
will help in providing assistance to company for protecting data and information form misuse.
This law was developed in year 2016 and according to the law in the case that the information is
put away online in the cloud and it is penetrated then individuals influenced should be educated
inside 48 hours in any case experts will confront a fine from the public authority and European
association for inability to do as such. This is very effective and supportive way to protect the
data and information form hacker or any other kind of misuse.
CONCLUSION
From the above report it can be concluded that business intelligence is crucial part of
organisation and it will lead to have direct impact on carrying business practices. It is essential
for organisation to successfully and effectively implement business tool in most effective
manner. Business process and supporting process is essential for organisation as it will lead to
have major impact on successfully carry out business practices. There are different business
intelligence tools and application that assist company to take correct decision as well as resolve
issues of business in most significant manner. It has been determined that business intelligence
tools will lead to have major impact on overall contribution of business decision making along
with enhancing organisational task. Apart for this there are different legal issues which are
involved in secure exploitation of business intelligence tools
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