Business

BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Demonstrate the role and responsibilities of marketing functions.........................................3
P2 Discuss how role and responsibility of marketing is related with the other departments
within company...........................................................................................................................5
TASK 2............................................................................................................................................7
P3 Compare the ways in which different organisation apply marketing mix to marketing
planning ......................................................................................................................................7
TASK 3..........................................................................................................................................12
P4 Formulate and evaluate a basic marketing plan for marks & Spencer................................12
CONCLUSION .............................................................................................................................16
REFERENCE.................................................................................................................................17

INTRODUCTION
The term marketing refers to all those activities that are undertaken by the company in
order to carry out promotion about goods and services with the aim of enhancing sales and profit
margin of firm. It is considered as a core business of company and that is adopted by all
organisation for promoting business function in effective manner (Martin, 2017). The following
report is based on marks and Spencer company in order to explore all the terms that are related
with the marketing. It is a multinational retailer organisation with headquarter in London, United
Kingdom. This company was founded by Michel Marks and Thomas Spencer in 1884. they
operates their business across globally and serves their services in clothing, home products, food
products and so on. In this report discussion about role of marketing function within organisation
is carried out as well interrelationship between among department with marketing is covered.
Apart from this, it included a comparison between M&s and two different organisation i.e.
MacDonald and Starbucks on the basis of marketing mix by which company will able to attain
their goal in effective way. At the end of the report a marketing plan is formulated for marks and
Spencer for full filling the business functions.
MAIN BODY
TASK 1
P1 Demonstrate the role and responsibilities of marketing functions.
Marketing can be defined as a process that enables the each and every individual will
become familiar with the product and services offered by firm to employees. For the same
management team of company needs to adopt some effective promotional strategies and plan
which assist them in order to sustain their employees in effectual manner for a larger period
(Pooler, 2018). In which there are various kinds of promotional activities like digital marketing,
social media marketing, personal selling, direct selling, advertisement, public relation and so on.
In era of developed world most of the firm are mainly use digital and social media marketing for
carry out promotional activities to meet the demands and requirements of people. In context of
chosen firm they are also using social media platform like Instagram, Facebook etc. for
promotions. Apart from this there are various marketing concepts that needs to be considered by
the management team of Marks and Spencer so that they will able to conduct their organisational

function in efficacious manner. In context of given firm some of the most effective concepts of
marketing are discussed below:-
Production concept- This concept is mainly provision on enhancing the supply of goods
and services by reducing their cost. As well as it also depicts that those company which are
mainly focuses on production believes in economic scale too. Hence by producing goods in mass
quantity the overall cost of goods will ultimately reduces and leads towards enhancement of
profitability. This concept need to be change or modified over a period of time as consumers are
more likely to prefer trendy products and in order to retain the base of consumer for longer
period, management team of Marks and Spencer need to offered high quality goods to their
buyers.
Selling concept- On the basis of this concept, organisation highlights the main elements
which are consumers in which they only buy all products that is offered by company when
company will sell it in combative manner. Their main purpose is to sell goods instead of making
relationship with them (Reic, 2016). This concept is created or modified by each passing as
institution consider or believes to form effective bond with consumers rather than just selling
product and goods to them.
Product concept- This concept is primarily based on the assumptions that consumers
only preferred high quality services which tends to expensive outcome. As well as the entities of
company produces innovative and unique products to meet the demand and requirements of
consumers and which makes the whole services more expensive. In relevance to this, the
management team of Marks and Spencer seeks to produce high quality products in affordable
prices in order to grab more peoples toward their products and this will ultimately enhances the
overall profitability of firm.
Marketing concept- In this concept the consumers are the primary elements or factor of
company. The mangers of company offers goods and services according to the needs and
demands of end users. And this concept remain same for a longer period of time as consumer
acts as king for the company and the product developed by them is on the basis of their needs for
satisfying and make them happy.
Societal marketing concept- IN such kind of concepts company emphasis to adopt this
methods with the aim of providing benefits to whole society. In this the main focus of
management team of company is to developing consumers base long with society by their