The Beast Juice Company | Case Study
14 Pages3504 Words96 Views
Added on 2020-04-01
The Beast Juice Company | Case Study
Added on 2020-04-01
ShareRelated Documents
Running head: BEAST JUICE1‘Beast Juice’Student’s NameInstitution Affiliation
BEAST JUICE2Contents1.0.Introduction.....................................................................................................................................................4Chosen entry mode..............................................................................................................................................4 1.1 Direct exporting..........................................................................................................................................52.0 Operational strategy........................................................................................................................................73.0 Organizational design......................................................................................................................................8 3.1 Global product.............................................................................................................................................8 4.0 Key internal weakness....................................................................................................................................10 5.0 Staffing policy...................................................................................................................................................106.0 Recommendations and conclusions...............................................................................................................11References.................................................................................................................................................13
BEAST JUICE3Executive summaryFirms venture into new markets with the aim of expanding their markets due to available opportunities in other countries. In this case, Beast Juice Company has decided to enter Philippines and has to choose the mode of entry. In Philippines, the government mainly supports the use of local agents and distributors in the case of foreign firms seeking to enter into their market. In such a case, direct exporting seems perfect since it uses agents and distributors. The company also needs to develop the design it will use in entering such a market and the global product design since the firm has diversified juice products that it can offer the Filipino market. The report also analyses the staffing policies that are appropriate for the firm in various scenarios.
BEAST JUICE4Introduction It is a business as established itself in the home country that it often seeks opportunities to expand into a new market in a foreign country. It is very true that the company understands its market in a better way, its pool of customers and their needs in terms of preferences. If a company as a sales force that is robust and active then it will enjoy having strong brand awareness and the business becomes stable over a short duration of time. A company may decideto operate globally due to a number of factors. One of the most fundamental is the market-driven motive where the desire to serve a wider market becomes the primary objective of the enterprise. In this scenario, Beast juice decides to venture the Philippines market so as to explore the new market and also to increase the market size for its juice which means more revenue in terms of sales. The existence of a large pool of labor in the Philippines is ideal for Beast juice company that relies heavily on labor-intensive methods and also cuts the costs of production in terms of cheap labor. The large population also offers a wide market for the juice thus creating more revenues for the company.Entry strategy A number of strategies exist that a firm can utilize in entering an international market. However, no single strategy can be said to work for all foreign markets. The most appropriate strategy is direct exporting in a particular market, and in another market, a joint venture may be used, and in another market, a manufacturer may be forced to license the production facilities. Some factors influence the strategy to be employed and entail details such as the transportation costs involved, the extent to which the product may be adapted and also the rates of a tariff.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
New Markets Entry Strategies Direct Exportinglg...
|3
|798
|46
Key Determinants Of Entry Mode Choicelg...
|4
|680
|12
Entry Modes for Global Gear Ltdlg...
|7
|2164
|311
THE BUSINESS MANAGEMENTlg...
|16
|4099
|29
Global Marketing Market Entry and STP for DV8 Leather Companylg...
|13
|2947
|313
International Strategy as Key Determinants Of Entry Mode Choicelg...
|5
|433
|19