Business Master's in Management and Leadership

Running head: BUSINESS MANAGEMENT AND LEADERSHIP
BUSINESS MANAGEMENT AND LEADERSHIP
Name of the Student:
Name of the University:
Author’s Note:

1BUSINESS MANAGEMENT AND LEADERSHIP
Table of Contents
TASK 2............................................................................................................................................3
Identification of the business’ vision, mission, values and objectives............................................3
Purpose of a business plan and its benefits......................................................................................3
Components of a Business Plan.......................................................................................................4
Proposed key performance indicators..............................................................................................4
Identifying and analyzing trends in demand for cleaning services..................................................5
Identifying competitors....................................................................................................................5
Identifying and analyzing target consumer needs...........................................................................6
SWOT Analysis...............................................................................................................................6
Identifying and evaluating alternative pricing strategies.................................................................7
Potential marketing strategies..........................................................................................................8
Identifying permits or licenses.........................................................................................................8
Identifying suppliers of environmentally friendly cleaning............................................................8
Identifying key activities and required financial, physical and human resources requirements.....9
Additional staff................................................................................................................................9
Email to the Management team.....................................................................................................10
Email to Amanda...........................................................................................................................12
Employee Contract........................................................................................................................15
Email to the Employee...................................................................................................................16

2BUSINESS MANAGEMENT AND LEADERSHIP
Media release about the Boutique Build Australia’s expansion into the Brisbane and Sunshine
Coast market..................................................................................................................................17
Email to the Assessor.....................................................................................................................17
Email to the contract cleaner.........................................................................................................19
Conduct of the Meeting.................................................................................................................19
Email to the contract cleaner.........................................................................................................20
Report on actions and solutions.....................................................................................................20

3BUSINESS MANAGEMENT AND LEADERSHIP
TASK 2
Identification of the business’ vision, mission, values and objectives
The vision statement of OzhouseClean should be to become the planet’s most customer-
centric corporation wherein the customers would be able to get different environmental friendly
cleaning services. On the other hand, the mission statement of the corporation should be to
become the largest corporation of Australia by dint of the environmental friendly cleaning
services offered by it. The different values on which the corporation needs to focus upon are
customer-centric approach, honesty, fairness, loyalty, environment friendliness and others.
Lastly, the objectives of the corporation are listed below-
 Enhancement of sales volume by more than 15% in the coming one year
 Enhancement of target market by more than 10% in the coming one year
 Enhancement of profitability by more than 10% in the coming one year
 Switching over to environmental friendly cleaning measures for reducing the
environmental damage caused by it
 Recruitment of full-time workers for facilitating the effective completion of the work of
the corporation
 Enhancement of customer satisfaction and their loyalty towards the corporation
Purpose of a business plan and its benefits
Hopp and Greene (2018) are of the viewpoint that the primary purpose of the business
plan is to plan the different business process of the corporations like its operations,
manufacturing, marketing and other integral processes which are central to the success of the

4BUSINESS MANAGEMENT AND LEADERSHIP
corporations. Adding to this, Berbegal-Mirabent, Gil-Doménech and Alegre (2016) have noted
that this helps the corporations or the entrepreneurs to allocate or for that matter to devote the
required resources, time, cost and others to the different business processes of the corporations
and thereby facilitate the growth or the development of the corporations. More importantly, this
also offers the opportunity to the corporations to keep track of the progress that they are
attaining, identify the changes which needs to be implemented for the attainment of the mission,
vision and the objectives of the corporation (Ekanem 2017).
Components of a Business Plan
As discussed by McKeever (2016), there are various essential components of an effective
business plan which the entrepreneurs are required to take into account during the formulation or
the designing of the same. Adding to this, Teasdale, Steiner and Roy (2019) have noted that
some of the most important essential components of an effective business plan are company
overview, market analysis, competitive analysis, management plan, operations plan, marketing
plan, sales strategy, key performance indicators, implementation plan, monitoring and evaluation
strategies and others. These components of a business plan offer a detailed account to the
entrepreneurs and also to the workers regarding the activities which need to follow for the
management of the different aspects of the corporation.
Proposed key performance indicators
The key performance indicators that the corporation under discussion here needs to
follow are listed below-
 Enhancement of sales volume by more than 15% in the coming one year

5BUSINESS MANAGEMENT AND LEADERSHIP
 Enhancement of target market by more than 10% in the coming one year
 Enhancement of profitability by more than 10% in the coming one year
 Recruitment of 10 full-time workers by the end of the year
 Establishment of an effective relationship with the suppliers who would help the
corporation to offer environment friendly cleaning services to its clients
Identifying and analyzing trends in demand for cleaning services
DeLeo et al. (2018) are of the viewpoint that an important trend which is being seen
within the cleaning industry of Australia is the fact that the consumers are no longer viewing the
cleaning services as a luxury rather they are viewing the same as a necessity. Adding to this,
Arvanitakis, Temmerman and Spök (2018) have noted that this in turn had significantly
enhanced the demand for the various cleaning services offered by the different cleaning
corporations within the nation of Australia. More importantly, it had also been seen that the
customers have shown a higher propensity for availing the services offered by the corporations
which are using environmentally friendly measures rather than the ones which are still relying on
the traditional cleaning methods. These in short are some of the most important trends which are
presently predominant within the cleaning industry of Australia.
Identifying competitors
The increase in the demand for cleaning services had led to the establishment of different
cleaning corporations within Melbourne which are presently focusing on both the domestic
clients and also on the corporate clients as well. SKG Cleaning Services, Sparkle Cleaning
Services Melbourne, Perfectionist Cleaning Services, Grandview Cleaning & Maintenance and
others are some of the most popular cleaning corporations within Melbourne (Ibisworld.com.au