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Business Strategy

   

Added on  2023-04-22

15 Pages442 Words228 Views
BUSINESS
STRATEGY OF
SONY
CORPORATION
(TASK 1)

STRATEGIC CONTEXT OF SONY
CORPORATION
Mission:
To transform the world through quality.
Vision:
To develop a highly connected society
To make the users experience joy of advanced
technology.

CONT.....
Core competency:
Well defined research and development division
Highly trained human resources
Good leadership
Goals and Objectives:
•Provision of innovative mobile products.
•Provision of environment friendly products and service offering.

ISSUES INVOLVED IN
STRATEGIC PLANNING
Lack of understanding about changing external
environment.
Lack of focused approach
Implementation issues of the planned strategies
Lack of expertise in formulating strategic plan
Wrong decisions related to leadership
Planning based on assumptions rather than facts.

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