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Business Management & Strategic Management Assignment

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Added on  2020-05-08

Business Management & Strategic Management Assignment

   Added on 2020-05-08

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Running head: BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTBusiness Management and Strategic ManagementName of StudentName of UniversityAuthor Note
Business Management & Strategic Management Assignment_1
1BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTTable of contentsExplaining significance of the company....................................................................................2Developing company mission statement....................................................................................2Describing trends in non-alcoholic beverage company.............................................................2Choosing a strategic position.....................................................................................................3Providing an overview of the distribution channel....................................................................4Outlining three types of risks.....................................................................................................4Developing SWOT analysis.......................................................................................................5Reference....................................................................................................................................6Appendix....................................................................................................................................7
Business Management & Strategic Management Assignment_2
2BUSINESS MANAGEMENT AND STRATEGIC MANAGEMENTExplaining significance of the companyAraya Drinks is a non-alcoholic drink company located in New York City, USA.Araya Drinks is a five-year-old company serves fruit juices of all types to customers addictedto consuming non-alcoholic drinks. The significance of the company is the fact that itmaintains a healthy environment and restricts the entry of any alcoholic drink that may affectthe lives of individuals. Soft drinks, lemonades, punch, mojito are some of the non-alcoholicdrinks that are served by the company. Another significant contribution that the companymakes is the fact that drinks help in controlling the addiction people have on the consumptionof alcoholic drinks.Developing company mission statementA mission statement of a company includes the scope of an organisation; its purposeand the type of products that the company intends to manufacture (Ekpe, Eneh & Inyang,2015). The mission statement helps employees to remain aware of the target that is needed tobe achieved by fulfilling the responsibilities provided to them. In this regard, it can be saidthat the mission statement of Araya Drinks is to serve the best and refreshing drink in thecommunity and gather people to lead an alcohol-free life. Describing trends in non-alcoholic beverage companyAccording to Mirasgedis et al., (2014) stated that in order to succeed in business it isnecessary to analyse the trends that are present in the modern world. Maintaining the trendcan help in gaining competitive advantage in the market. In this regard, the trends that signifythe development of beverage industry include the use of water while preparing the drinks.The brew of the drinks using a cold brew helps in enhancing the flavour of the drinks. In theUSA, the cold brewing had a prominent demand in the beverage industry.
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