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Business Management and Strategic Management Assignment

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Added on  2020-05-04

Business Management and Strategic Management Assignment

   Added on 2020-05-04

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Business Management and Strategic Management 1Marketing Plan of Araya Drinks
Business Management and Strategic Management Assignment_1
Business Management and Strategic Management 2ContentsIntroduction.................................................................................................................................................3Section 1: Marketing Plan and Sales Strategy.............................................................................................41 Target markets......................................................................................................................................42 Analyze the Company’s market competition........................................................................................53 Clarify the Company’s marketing message..........................................................................................64 Marketing vehicles to build company’s brand value with justification and examples..........................8Section 2: Marketing Budget (MS Excel worksheets template).................................................................10Conclusion.................................................................................................................................................11References.................................................................................................................................................12
Business Management and Strategic Management Assignment_2
Business Management and Strategic Management 3IntroductionThis report will describe the marketing plan as well as sales strategy of Araya Drink Company. This assessment will put discussions on the topics, such as target market analysis, demographic trend, competitive analysis and strategy, conveying company’s marketing message, and marketing vehicles to develop the high brand value as well as creating the strong customer loyalty. Finally, the marketing plan will be developed by using the MS excel worksheet template and business plan financial guide (Dibb and Simkin, 2008).
Business Management and Strategic Management Assignment_3
Business Management and Strategic Management 4Section 1: Marketing Plan and Sales Strategy 1 Target markets1a) Araya Drinks is a non-alcoholic beverage brand that produces the fruit drinks of different flavors, such as Araya soft drinks, Punch, Lemonades, and Mojito to different types of customershaving diverse demographic backgrounds. It targets all types of customers based on the demographic segmentation having different needs, choices, preferences, and buying behaviors. Ituses the demographic segmentation to divide the target market into specific customer groups based on the demographic characteristics including different age groups, gender, family background, income levels, education, ethnic groups, and buying behaviors. The targeting strategy of Araya Drinks is aimed at defining the target markets and identifying the target customers for its soft drink brands. It targets all categories of the demographic customers who like the non-alcoholic drinks. The main target of the company is youths aged between 18-30 having the great demand for the company’s non-alcoholic soft drinks or packed juice products(Drummond, Ensor, and Ashford, 2013). For example, Lemonade is Araya branded sugar-free soft drink that is designed to meet the needs and demands of the targeted customers of different age groups and demographic backgrounds. 1b) The company collects the demographic information of the targeted customers living in different countries from the customer Surveys, American FactFinder, and industry statistical analysis. It makes consistent changes in its market planning and strategy as per the customers’ feedbacks as well as after analyzing the needs, tastes and buying preferences of the targeted customer segment (Loudon and Wrenn, 2006). Along with this, it uses the demographic information for analyzing demographic trends in order to develop the local business partners as
Business Management and Strategic Management Assignment_4

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