Business Management Project : PDF
Added on -2021-02-21
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Business Managementproject
Table of ContentsINTRODUCTION...........................................................................................................................3Qualitative approach........................................................................................................................3a) Introduction.............................................................................................................................3b) Methodology:-........................................................................................................................4c) Main findings and recommendations......................................................................................4Quantitative approach .....................................................................................................................5a) Introduction.............................................................................................................................5b) Methodology:-........................................................................................................................6c) Main findings and recommendations......................................................................................6Literature review..............................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusiness management is refers to the act of organising and managing the activities,resources as well as people within the organisation that contribute toward the accomplishment oforganisational goal and objectives. The business management consist of both internal as well asexternal management of operations to achieve success. But the external management is quitetypical to perform as it anticipated regular changes with the external environment which arerequired to be adopted by organisation on timely manner. In this marketing activities plays acrucial role by maintaining regular interaction with customers so that they would remaininfluenced even with the changes performed by the company in its operations or products. Forperforming detail investigation in this report two articles are selected that are based onqualitative and quantitative type of investigation so that literature review can be performed todevelop understanding over marketing impact on business management.
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