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7 P's of marketing mix - Assignment

   

Added on  2021-01-01

9 Pages1818 Words162 Views
BUSINESSMANAGEMENT

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PROJECT 1......................................................................................................................................1PROJECT 2......................................................................................................................................1Part A: Comparing 7 P's of marketing mix............................................................................1Part B: Basic marketing plan..................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONBusiness management is the study which helps a business to run in an effective mannerand it is one the essential parts of a business as well. The report’s main aim is to focus ondifferent marketing functions. Chosen company for this report is Marks and Spencer (M&S)which is one of the leading retail firms in UK and provides the best products at reasonable rates.Report is divided into two projects where in project 1, the functions of marketing, roles ofmarketing manager and significance of interrelationship in between all functional units of firm isdiscussed. On the other hand, in project 2, comparison of marketing mix will be given inbetween M&S and Tesco with developing a basic marketing plan. PROJECT 1Enclosed in PPTPROJECT 2Part A: Comparing 7 P's of marketing mixMarketing Mix: It is the model which is a set of 7 marketing tools that every firm usesin order to achieve the marketing objectives with defined time. Moreover, this plan is about toput the right product at right time in perfect place in order to make business plan successful. 7 P'sof M&S and Tesco are as follows:1

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