Marketing Essential

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
1) Marketing mix to make marketing planning process to achieve business goals....................1
2) Different tactics applied through organisation to identify how business objectives can be
achieved......................................................................................................................................4
PART B............................................................................................................................................5
1) Marketing plan for an organisation.........................................................................................5
2) Coherent details and evidence on the basis of marketing plan...............................................8
3) Strategic marketing plan to achieve business goals and objectives........................................8
.........................................................................................................................................................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journal..........................................................................................................................10

INTRODUCTION
Marketing refers different types of activities which is managed and controlled by an
organisation for selling and promoting several goods and services. Along with this marketing
includes selling, advertising or effective supply of products to business and firm as well. So the
main aim of marketing is to provide unique goods and services in order to attract large number of
customers and marketplace by gaining competitive advantages (Akbar, and et. al., 2017). In
order to gain successful growth of business firm are required to have different types of strategies
by which they can reach its desired goals. Present assignment is based on Marks and Spencer
which is one of the best leading multinational organisation and deals with different types of
home appliances, clothes and food products. Further discussion is based on 7P'S of marketing
mix in order to attain overall business goals. Lastly, basic marketing plan of marketing will get
covered.
PART A
1) Marketing mix to make marketing planning process to achieve business goals
The term of marketing mix is based on foundation model for particular business and
effective combination of marketing tools which is used by firm to pursue its marketing goals
while targeting market. Thus, marketing mix is the combination of 7 P'S named as product, price,
place, promotion, people, process and physical evidence. Herein, the difference between Marks
and Spencer along with Primark, discussed below:
7P'S Marks and Spencer PRIMARK
Product M&S is well known brand by
having popular brand of image
it covers various items for all
age group be it women, men
and kids as well. Products of
this firm includes cosmetics,
clothes, food, home appliances
and so on. Along with this,
It is one of the leading retailer
brand that have multi-brand
products such as footwear,
home-wear, lingerie, hosiery
and so on (Baker and Magnini,
2016). Apart from that they
have limited edition stock to
target selective customers.