Organization Strategic Position

This article discusses the strategic position of an organization in the context of business management. It covers the mission, product offerings, competitors, and market demand. It also analyzes the macro environment factors such as political, economic, social, and technological aspects. The article concludes with a SWOT analysis of the organization.

Running head: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
Name of the student
Name of the university
Author note

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Table of Contents
PART 1: Organization Strategic Position........................................................................................2
PART 2: Strategic Industry, Market and Competitor Analysis.......................................................4
PART 3: Recommended Growth Strategies..................................................................................10
PART 4: Managing the Growth.....................................................................................................18
References......................................................................................................................................23
Appendices....................................................................................................................................28

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PART 1: Organization Strategic Position
The developments inorganizations are dependent on the quality of the product offerings
and the demand faced by the organization in the different market sections. In this context,
CafePod Coffee Co., has taken steps to develop an independent coffee company which is located
in South London. The organization aimed at developing strong and exciting coffee for the
adventurous coffee drinkers. The organization aimed at developing high quality coffee in order
to continue with the effectiveness of the operation in harmony with the needs of the consumers.
The concerned organization was founded by Peter Grainger and Brent Hadfield with the
objective of developing strong and exciting coffee through professional roasting expertise
(Cafepod.com 2019). The quality of the product offering was based on the needs of the
organization in continuing the effectiveness of the operations in harmony with the changing
tastes and preferences of the consumers.
The mission of the concerned organization is to empower the people to do well through
the exceptional taste of coffee that is being developed by the concerned business. Kowalkowski
et al. (2015) stated that the mission of an organization assists the same in continuing the
effectiveness of the operations while relating to the societal needs. In this context, the mission of
the organization is linked to the upliftment of the local communities. The innovativeness of the
business proposition and the development of the coffee flavors have assisted the concerned
business in achieving a competitive edge over the other players in the market. The revenue of
the concerned organization was $ 6 million as computed in the year 2018 (Cafepod.com 2019).
The different product offerings of the concerned organization are targeted to the coffee lovers
and people liking strong essence of coffee products. It has assisted the business in positioning

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their diverse range of product offerings in harmony with the market demand faced by the same.
Hessels and Parker (2013) stated that the different changes that are facilitated by the
organizations are dependent on the level of competition that is faced by the same while operating
in the diverse markets. Therefore, the enhanced rate of market competition would mandate
frequent R&D operations to retain the competitive edge through frequent innovations.
The major competitors of the concerned organization are Tassimo and Nespresso Coffee.
The competitive edge of the business is dependent on the diverse range of product offerings that
are made by the business over the other players. On the contrary , the quality of the coffee has
assisted in drawing the awareness of most of the target consumers of the business. The concerned
organization employed a series of innovative measures in the roasting expertise in order to
continue with the effectiveness of the operations in harmony with the needs of the consumers
(Greve 2013). The key modifications that are facilitated by the organizations are dependent on
the evaluation of the needs of the consumers while operating in different global economies. On
the contrary , the unique proposition of the concerned organization is dependent on the
evaluation of the needs of the consumers relating to strong flavored coffee. Therefore, it has
assisted the business in achieving a strong market holding in UK. However, the concerned
organization has facilitated limited expansion in the different regions, which has affected the
scope of expansion of the business while operating in the different global economies. Ulaga and
Loveland (2014) noted that the limited scope of expansion affects the capabilities of an
organization in continuing the effectiveness of the operation and drawing the awareness of huge
amount of consumers. Therefore, in this context, the lack of suitable expansion related strategies
has affected the capabilities of the concerned organization in continuing the effectiveness of the
business.

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According to a survey taken by National Coffee Association, the UK population
consumers around 70 million cups of coffee a day computed in 2014, which increased to 95
million cups of coffee a day in year 2018 (Eggers et al. 2013). The growing demand for coffee
among the UK consumers has assisted the concerned organization in targeting huge amount of
consumers towards the product offering. On the contrary , it has been found in a survey that 87%
of the consumers in UK are focused on the quality of the pro duct offerings over quantity or price
(Koryak et al. 2015). Therefore, the enhanced quality of the coffee and innovativeness in the
roasting process has assisted the concerned organization in adhering to the needs of the
consumers while operating in different global economies. On the contrary , the concerned
organization also developed coffee capsules through patented IML technology, which has
assisted the business in achieving a competitive edge over the other players (Cafepod.com
2019). However, the concerned organization faced different issues while continuing suitable
relation with the suppliers due to lack of proficient communication. It has affected the
capabilities of the organization in undertaking proficient inventory management. The
organization is planning to facilitate the utilization of suitable communicative measures in order
to continue with the effectiveness of the operations in harmony with the needs of future
sustainability (Achtenhagen, Melin and Naldi 2013).
PART 2: Strategic Industry, Market and Competitor Analysis
1.1 Macro environment analysis
1.1.1 Political
As far as the political stability in United Kingdom is concerned, it can be stated that the
political stability index in the year of 2017 was 0.26 which seems a bit volatile for a developed

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country like UK (Figure 1). One of the main reason was the Brexit issue that created some
problem in the political stability as well. However, the average political stability between 2010
and 2017 was 0.4 that seemed quite moderate. Besides this, the government effectiveness in UK
is also a significant factor with the value in 2017 was 1.41. A strong and effective administration
creates better business environment in UK (Figure 2). Therefore, it is also obvious that the rate of
corruption is also less in compare to other developed countries. For an instance, the corruption
index shows an average value of 1.75 between 2010 and 2017 that brings more transparency in
to the government practices towards creating effective business environment (Figure 3). Quality
of regulation to safeguard the interests of small and medium corporate firms are also important to
bolster in order to create equal business opportunities for all the corporate business firms
(Parthanadee and Buddhakulsomsiri 2014). As a result of that it becomes a lucrative market for
the different companies irrespective of its size and capabilities to invest in the UK market
(Figure 4). As a result of that CafePod Coffee Co. get adequate opportunity to establish its
business effectively in UK.
1.1.2 Economic
United Kingdom is one of the most developed countries around the world. The report of
Global Economic Forum confirmed that in the global competitive index of 2017-18, UK ranked
8th with a score of 5.51 (Figure 5). Therefore, huge opportunities for the business organizations is
a key features for doing business in UK. Moreover, the Consumer Price Index in the UK market
is stable and moderate with an ascending points of 106.8 in the first half of 2019 (Figure 6). It
creates a lucrative market for the business organizations to deliver more robust market
penetration and maximize the consumers (Ballesteros, Teixeira and Mussatto 2014). As far as the
inflation in the UK market is concerned, the average inflation rate is 2.5 with high government

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control on the inflation rate (Figure 7). As a matter of fact, the government also takes care of
stabilizing the inflation rate intensely (Www3.weforum.org 2018). However, the corporate tax
rate is high due to a developed market but the prevalence of liberal marketing paradigm, the
government tries to decrease the market value of tax by 19 in compare to 23 in the year of 2013
(Figure 8). It can also be seen in case of the consumption rate in UK where the average
consumption growth is 7.93% (Figure 9). It can be stated that the economic growth and the
progress in the UK market creates an advantageous environment for CafePod Coffee Co. to
encapsulate the market effectively.
1.1.3 Social
In the social structure also the demographic features are considered to be effective for
business organization to establish better business orientation. Competitiveness in the UK market
is a key feature that is resembled with the business prospect for the new corporate organizations.
The average value of competitiveness is 5.4 that assists to set a healthy business orientation in
the market (Figure 10). Besides this, there is no such gender biasness in the UK society therefore
the business organization have to respect it and change the course of business towards anti-
discriminatory practices. Higher education among the people facilitates a strong public
awareness and pushes the business firms to set effective framework to do business effectively
(Borrella, Mataix and Carrasco‐Gallego 2015). Female to male ration value in the secondary
education in UK is 1.03 which connotes the effective measure for the business organization to set
business on the basis of anti-discriminatory practices (Figure 11). Furthermore, diversity in
religious practices also influences CafePod Coffee Co.to set effective strategies for different
religious groups. It is also considered to be a strategic advantage for the corporate firms to

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encapsulate the market extensively. The cultural vibrancy and the diversification make the UK
market an effective place for CafePod Coffee Co.to introduce innovation and creativity.
1.1.4 Technological
Technological advancement is referred as a core feature of the UK market. The UK
government always encourages the business organizations to introduce new business innovations
with the help of high technology. The rate of high tech export in UK is amounted $68,625.23
million in the year of 2017 and the trend is growing rapidly (Figure 12). As a result of that the
private companies also put immense focus on introducing and implementing new technologies in
the process of maximizing the market. As a matter of fact, the local communities are also highly
interested to the technological considerations in business organization. It is associated with
developing sustainable framework for the business organizations and developing an environment
friendly framework with the help of technology (Folmer 2014). Therefore, it can be argued that
the purpose of introducing new technologies is associated with the motive to shape a better and
eco-friendly business environment CafePod Coffee Co. The local communities and the private
companies will get equal benefits from this and it will further foster a strategic opportunity for
CafePod Coffee Co.to maximize the market effectively.
1.2 SWOT analysis
1.2.1 Strengths
Cafepod Coffee Co. is one of the renowned companies in UK with a number of products
and huge market capitalization. The mission and vision statement of the organisation is
effectively resembled with the progressive measure. For an instance, Cafepod Coffee Co.intends
to maximize its market and willing to become the 7th largest roast and ground coffee brand in

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UK. Besides this, the mission of the company is coupled with providing high quality coffee to
the consumers (Ferreira 2017). Moreover, the use of LML technology also improves the quality
of the coffee and manufacturing unique coffee capsules (cafepod.com 2019).
1.2.2 Weakness
However, there are several weaknesses that the company is suffering with in terms of
lack of good relationship with the suppliers. As a result of that the company is facing sever
irregularities in raw materials and the company inventory and R&D projects will be affected due
to this issue. In addition to this, top down decision making process is also considered to be a fatal
for Cafepod Coffee Co.as the employees do not participate in the decision making practice.
Moreover, lack of advanced technology is also a severe problem for the organization as it fails to
manufacture unique products. Therefore, the prevalence of product diversification is also halted
in Cafepod Coffee Co.
1.2.3 Opportunities
Despite of the weaknesses there are some positive measures identified as the
opportunities for the company can be found in the dynamic and growing market in UK Coffee
industry. It can be argued that due to huge demand in the market creates huge opportunity for
Cafepod Coffee Co.to maximize its potential consumers. Effective innovation practice with
expanding the market effectively create a sustainable progress for the company to retain its
business orientation in market (Carvalho, Paiva and Vieira 2016). It can be further effective by
procuring an effective relationship with the suppliers and there are still some possibilities for the
organization to expand market with the help of continuous supply of raw materials and
innovation.

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1.2.4 Threats
One of the significant threats is focused on the high competitiveness in the UK market.
The lucrativeness in the market and its growing trend attract a number of companies to penetrate
into the UK coffee market. Moreover, the diverse customer base creates a vulnerable condition
for Cafepod Coffee Co.to continue its business orientation. Henceforth, diversification of
products with the help of innovative ideas and focusing on quality are referred as the most
important part for Cafepod Coffee Co.to get strategic advantages. Besides this, the robust
government interference and presence of trade union curtail the freedom of doing business in UK
(Martinez-Saezet al. 2017).
1.3 Competitive analysis
1.3.1 Importance to customer:
Based on the competitive analysis, it can be stated that the preferences of the consumers
are highly important for the Cafepod Coffee Co. in order to create better marketing exposure. In
this regard, the products, price, quality, service, reliability, expertise, reputation, location,
appearance and image are highly important for the customer for visiting in Cafepod Coffee Co.
For instance, in case of the products, the consumers are trying to find out the uniqueness of the
product. It is highly associated with the innovation and diversification of products. Besides this,
the price of the Cafepod Coffee Co. products leave a direct impact on the consumers. Therefore,
the consumers are imposing great concern for the price and decide to buy the product. Moreover,
quality of the product is also considered to be an important aspect for the organizations in order
to maximize consumers effectively (Ranicet al. 2014). In this context, it can be stated that the
quality of Cafepod Coffee Co. creates a serious concern for the UK consumers because the

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company charges high price for the products. Service is also a core activity of Cafepod Coffee
Co. and the company is willing to provide good quality services to the consumers. It is associated
with the reliability of the consumers to depend on Cafepod Coffee Co. It can be argued that
Cafepod Coffee Co. still tries to create a reliability among the buyers and maximize consumers.
Expertise is associated with the practice of making better framework for the organization to
diversify the products. For Cafepod Coffee Co. it is essential to diversify its products to
encapsulate the market effectively. In fact, the reputation of the company is good along with
Nespresso that assists to bring a competitiveness in the market (Nguyen, Nguyen and Bosch
2015). Moreover, Cafepod Coffee Co. follows a strategic advantage by making effective
measure in location. However, Tassimo continue withs more effectiveness into the process. The
appearance and image of the organization is also play a significant role in order to make some
advantages for Cafepod Coffee Co.(Barrioset al. 2016).However, the image of the company is
inferior toTassimo and Lavazza.
PART 3: Recommended Growth Strategies
The different growth strategies are facilitated by the businesses for continuing
thecompetitive edge of the same. In this context, the different changes that are facilitated by the
organizations are dependent on the evaluation of the market position and completion faced by the
same. The concerned organization has designed the range of product offerings in harmony with
the needs of the consumers. However, lack of proficient technological innovations in the
processes and the enhanced competitiveness in the markets posed a serious threat to the
organizational sustainability (Helfat and Martin 2015). The strategies that might be facilitated by
the organization in this stage is being discussed in this section of the report. It will provide a
clear structure of the different steps that might be facilitated by the organization in three distinct

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stages, which will be supporting the business in achieving a competitive edge among the
competitors in the market.
Stage 1- Market penetration and promotion in the existing markets
The stage aimed at deciphering and implementing the short term strategies for growth of
the business within the next 12 month period. In this period, the concerned organization will aim
at developing the local market prospects through different promotional activities. In this stage the
organization will be utilizing the market penetration strategies for developing consumer
awareness of the propositions in the existing markets. It will be supporting the concerned
organization in achieving a loyal customer base in the local markets and thereby enhance the
goodwill of the same. Vellema et al. (2015) stated that social media promotions assists an
organization in developing consumer awareness of the brand propositions and image of the
same. Moreover, García‐Rodríguez et al. (2013) noted that brand recognition assists an
organization in building a positive brand name for the business. The concerned organization
might take steps to undertake the use of social media platforms like Facebook, Instagram and
Twitter in order to make the consumers awre of the product offerings in the local levels.
On the contrary , the competitive pr icing the sales promotion activities will be
supporting the concerned organization in maximizing the sales revenue. For an example, the
company utilizes a sales promotion technique, which offered the consumers with free UK
standard deliveries on all orders over £45 (Cafepod.com 2019). It has assisted the business in
drawing the awareness of the UK based consumers. On the contrary , the concerned organization
might also make use of diverse range of coupons in order to draw the awareness of the
consumers. Robbins (2013) stated that brand promotions through the utilization of different

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devices supports organizational objectives of making the target group of consumers aware of the
competitive value propositions. In this context, the concerned organization must take ste4ps to
develop social media platforms and integrate the operations of the same in order to make the
target audience aware of the quality of the coffee and the superior technologies that are utilized
by the same for roasting the beans. Läderach et al. (2017) stated that social media strategies are
framed by organizations in order to make the target consumers aware of the propositions that are
made by the businesses. In this context, the concerned organization must take steps to develop
social media and digital media promotional strategies in order to make the target range of
consumers aware of the propositions made by the same.
The delineation of the social media strategies is dependent on the evaluation of the
market structure and the needs of the consumers. In this context, the concerned organization will
take steps to assess the market capabilities and the needs of the consumers. After undertaking the
market evaluation and consultation with the different relevant stakeholders, the company will
chose a media vehicle through which the message of the proposition might be transmitted to the
consumers effectively. The utilization of the social media as a vehicle is based on the needs of
the consumers in making the local consumers aware of the propositions.
Stage 2- Product development and diversification
The second strategy that might be facilitated by the concerned organization between the
years 1- 3 isproduct development. Product development strategy of the organi8zation assists the
same in continuing the effectiveness of the propositions in harmony with the needs of the
consumers. In this context, the concerned organization must take steps to develop the range of
coffee products in order to meet the expectation of the consumers after making a successful

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market penetration. At the initial stage, the products that were proposed by the organization was
developed in harmony with the needs of the consumers. However, the concerned organization
lacked a diverse range of products, which restricted the size of the target consumers. However,
the concerned organization might take steps to develop a diversity of products through the
application of relevant technologies, which would assist the same in drawing the awareness of a
huge number ofconsumers. Ortiz‐Miranda and Moragues‐Faus (2015) stated that the product
development strategy of an organization assists the same in continuing the effectiveness of the
operations in harmony with the needs of the consumers. In this context, the concerned
organization must take steps to develop a diverse range of coffee products in order to suit the
tastes and preferences of the consumers. On the contrary , apart from the new product
development process, the concerned organization might take steps to EPS packaging systems in
order to continue with the effectiveness of the supply chain operations.
The concerned organization aimed at developing strong brewed coffee for the consumers.
However, the switching tastes and preferences of the consumers might affect the capabilities of
the concerned organization in retaining the loyalty of the customer base. In this context, the
concerned organization must take steps to develop a diverse range of coffee offerings. It will be
supporting the concerned organization in retaining the growth and sustenance in the coming
years. The diversification of the product will also help the concerned organization in achieving a
competitive advantage over the other players in the market. The current product offering of the
organization is strong flavored coffee. However, the diverse tastes and preferences of the
consumers affected the capabilities of the organization in achieving a competitive edge.Greve
(2013) stated that the development in the product categories will be supporting organizations in
continuing the effectiveness of the operations in harmony with the needs of the business. Product

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development will help the organization in drawing the awareness of most of the consumers while
operating in the local markets. The development of the R&D operations will be supporting the
concerned organization in continuing the effectiveness of the product development strategies.
Quality management in the product development process is again an important
consideration for the business, as it will be supporting the business in retaining the loyalty of
the consumers and the brand image of the same. Hessels and Parker (2013) stated that the quality
analysis mechanisms are facilitated by organizations in order to provide the consumers with an
assurance of the value that they might receive through their investments. On the contrary , the
enhanced quality of the products will be supporting the concerned organization in achieving a
competitive edge over the other players in the markets. It has assisted in continuing the
proficiency of the businesses while operating in different global economies. Quality monitoring
and controlling will be supporting the concerned organization in adhering to the regulations
prescribed by the ISO 22000 (Robbins2013). Therefore, the concer4ned organization might take
steps to improve the quality of the products through the implementation of different quality
control and evaluation mechanisms in order to adhere to the regulations and gain the trust and
confidence of the consumers.
The concerned organization must implement relevant technologies in order to support the
suitable functioning of the R&D department in harmony with the needs of developing new
products. Ortiz‐Miranda and Moragues‐Faus (2015) stated that the innovativeness of the
products and the uniqueness of the offerings assists an organization in drawing the awareness of
the consumers. On the contrary , Hessels and Parker (2013) noted that the diverse range of
products will be supporting the concerned organization in achieving a competitive edge over
the other players in the market. On the contrary , the new pro duct development or the

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development of the existing products will be supporting the concerned business in continuing
the effectiveness of the operations in harmony with the needs of the business.
Currently the organization aimed at manufacturing coffee for the Generation Y.
However, the concerned organization might take steps to develop range of product offerings in
order to target huge amount of consumers apart from the target group of audience. It will be
supporting the concerned organization in maximizing the sales volume. Eggers et al. (2013)
stated that the generation of the idea and the development of the product will be supporting the
concerned organization in continuing the effectiveness of the offerings to attract the awareness of
diverse range of consumers. Therefore, the different developments in the line of products relating
to the taste and consistency would help the concerned organization in continuing the
effectiveness of the operations in harmony with the needs of achieving a loyal group of
consumers.
Stage 3- Expansion in overseas markets
The stage will facilitate the organization in making a market expansion between3- 5
years. The expansion in the overseas marketswill be supporting the organization in continuing
the sustenance of the business. The concerned organization faced issues relating to the restricted
expansion of the venture in the different regions. It has affected the capabilities of the concerned
organization in drawing the awareness of a huge number of consumers towards the existing
product offerings. In this context, the concerned organization might take steps to undertake
market penetration through the utilization of merger and acquisition in the Asian countries
(Folmer 2014). Merger and acquisition will be supporting the concerned organization in making
allies with a foreign brand in order to draw the awareness of the consumers in the respective

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markets. The utilization of the Ansoff Matrix will be supporting the concerned organization in
continuing the effectiveness of the operation in harmony withp the needs of the business. Market
Expansion will be supporting the concerned organization in maximizing the scope of receiving
potential consumers and thereby support the sustenance of the same (Parthanadee and
Buddhakulsomsiri 2014). The concerned organization must take steps to expand their venture in
the developing economies, which will be supporting the same in continuing the effectiveness of
the operations through the enhancement in the scope of attracting awareness of more number of
potential consumers while negating the growing competition.
The market penetration strategy of the organization will support the organization in
making use of a variety of social media tools in order to make the consumers aware of the
product propositions and the manner in which the products are unique. The utilization of a robust
range of social media tools will be supporting the business in continuing the effectiveness of the
operation in harmony with the needs of the business. Therefore, the enumeration and utilization
of the different social media tools like Facebook, Twitter and Instagram will be assisting the
concerned business in developing consumer awareness of the offerings,. The target audience of
the organization belongs to the age range from 22- 47 years who utilize different social media
plat forms (Borrella, Matai and Carrasco‐Gallego 2015). Therefore, the utilization of the social
media platforms will be supporting the concerned organization in drawing the awareness of the
consumers towards the product offerings and thereby delineate the unique proposition of the
same. McCleskey (2014) stated that the market development through the utilization of
sophisticated social media tools assists organization in making the target audience aware of the
product propositions. The market penetration and market development strategies will be

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facilitated by the organization after the thorough evaluation of the market to which the concerned
business is planning to expand.
On the contrary , Ballesteros, Teixeira and Mussatto (2014) noted that the utilization of
the social media platforms would be helping the concerned organization in continuing the
effectiveness of the operations in harmony with the needs of the business. The identification of
the demand of the consumers and the potentiality of the economy will be supporting the
concerned organization in continuing the effectiveness of the operations in harmony with the
needs of the business. The market penetration initiatives through the utilization of different
promotional campaigns and social media will be assisting the concerned organization in
achieving the awareness of the target consumers towards their product offerings. It will be
supporting the concerned business in targeting the potential consumers and thereby develop the
range of products through the evaluation of the needs and preferences of the same (Martinez-
Saez et al. 2017). The stage will be requiring a year for the organization while operating in
different international markets and thereby developing consumer awareness of the product
offerings.

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PART 4: Managing the Growth
Gnatt Chart
2The Gantt chart represented the diverse range of activities that might be facilitated with
the view of continue withing the effectiveness of the project. The timeframe and the breakup of
the tasks assists in delineating the sequence of the tasks in adherence to the objectives of
achieving the objective of the projects. In this relation, the Gantt chart is being utilized with the
view of understanding the systematic steps that might be facilitated by the management of the
concerned organization for supporting the continuous growth in competitive markets.
2.1 Sources of Finance
The strategies that are planned by the business will be implemented through suitable
funding options. The concerned organization will undertake steps to issue short term shares to

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the different consumers, which will be supporting to collect funds for supporting the smooth
functioning of the strategies. On the contrary , the concerned organization might undertake short
term bank loans for implementing the strategies on the organizational framework. The concerned
organization will also undertake different events and promotional activities through mutual
support from different NGO’s for raising funds in order to implement the strategies in the
organizational operations (Ferreira 2017). The events and promotions will also help the
concerned organization in making the target group of consumers aware of the product offerings
and the position of the organization in the markets. The financing activities will be supporting
the concerned organization in facilitating the growth of the processes in harmony with the needs
of the business.
2.2 Leadership structure
In this regard, almost the entire organizational workforce will be responsible to deliver a
better and effective measure for the new strategy implementation. In this regard, the marketing
team is primarily responsible to make a success in the marketing campaign. Procuring a thorough
marketing research with planning effective marketing strategies are considered to be the key
factors that the management team has to deal with (McCleskey 2014). Besides this, the operation
team also plays a pivotal role in this spectrum with developing products with the help of R&D
facilities. The uniqueness and innovative nature of the items are the basic success factors for this
growth management program (Men 2014). In this regard, the finance department is entitled to
estimate the costs and expenses for new marketing and establishment strategy in both domestic
and international market. It is associated with calculating the risks and estimated consolidated
fund to supply financial support to the development. Besides this, the entire process will be
monitored and evaluated by the CEO.

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Henceforth, it is pertinent for the CEO to imbibe the practice of transformational
leadership where new changes can be implemented with change in the business orientation in the
market. More adaptability and transformation in the market compel the company to take more
initiatives to cope with the consumer behaviors (Van Dierendoncket al. 2014). Therefore, the
transformational approach will help the CEO to communicate with different departments and
usher a better progress in the growth management program. As the program takes more than 3
years therefore a resilient nature of the top management is required in order to continue the
growth flawlessly.
2.3 Support and networks
In this context, the government also play a significant role in terms of influencing and
encouraging the business organizations to expand their business positively. Therefore, the related
government regulatory and the trade union intervention should be less so that the business
companies can put high focus on the growth only (Arendsenet al. 2014). Furthermore, the
government is also responsible to create a quality and healthy business environment so that the
SMEs can sustain in the market along with the giant corporate firms and generate profitability at
the same time (Rickards, Wiseman and Kashima 2014). For Cafepod Coffee Co.it is essential to
consider the government activity in the domestic as well as overseas market and based on that
the organizational objectives have to be planned.
Business network is also played significantly as in the overseas market the company has
to rely on its networks. In this context, network is referred to the connections with the suppliers
and government as well to continue the business development strategically (Pulles, Veldman and
Schiele 2014). The suppliers will help Cafepod Coffee Co.to collect the adequate raw materials

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not only in terms of the productions and manufacturing but in establishment. As Cafepod Coffee
Co.is suffering with lack of communication with the suppliers therefore the new growth
management can help the organization to reconstruct an effective communication with the
suppliers both in domestic and international market. Moreover, abiding the legal principles and
regulatory framework is also essential for Cafepod Coffee Co.to establish a strong foothold in
domestic and overseas market.
2.4 Premises
The premises that are used by the concerned organization is moderate in order to adhere
to the demand of the local communities. However, the growth strategies of the organization will
require remodeling of the storage and manufacturing capacity of the organization. Therefore, the
concerned organization might take steps to expand their accommodations in order to continue
with the effectiveness of the operations in harmony with the growing needs of the consumers.
Therefore, the concerned organization will be taking steps to relocate their plant and storage to a
large section in the outskirts of Southwest London (Ferreira2017). The enhancement in the
accommodation and storage facilities will be supporting the concerned organization in adhering
to the demand of the local and the international consumers. On the contrary , the enterprise’s
strategies relating to expansion in the Asian markets might be facilitated through the relocation
of the company’s manufacturing and storage units in a considerably larger space, which will
thereby support the smooth functioning of the supply chain and logistics operations.
2.5 Technology
Currentlythe concerned organization undertook IML technology (in-mold labeling) in
order to blend and roast the coffee in harmony with the needs of the consumers (Cafepod.com

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2019). However, the company might face different issues due to lack of proficient quality
management measures. IT might affect the capabilities of the organization in retaining the
goodwill of the same. On the contrary , the concerned organization might also implement an
Expandable polystyrene (EPS) cups for insulating the coffee. The improvements in the
processing and packaging elements will be supporting the concerned organization in continuing
the effectiveness of the operation in harmony with the changing needs of the consumers
(Cafepod.com 2019). The concerned organization might face different issues in the supply chain
operations due to the vulnerability of the proposition. However, the concerned organization
might take steps to utilize the EPS systems in order to continue with the effectiveness of the
supply chain operations.

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References
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Appendices
Appendice 1
Figure 1: Political stability in UK
(theglobaleconomy.com 2019)

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Appendice 2
Figure 2: Government effectiveness in UK
(theglobaleconomy.com 2019)

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Appendice 3
Figure 3: UK corruption index
(theglobaleconomy.com 2019)

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Appendice 4
Figure 4: Regulatory quality in UK
(theglobaleconomy.com 2019)

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Appendice 5
Figure 5: Global competiveness in UK
(theglobaleconomy.com 2019)

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Appendice 6
Figure 6: Consumer Price Index in UK
(theglobaleconomy.com 2019)

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Appendice 7
Figure 7: Inflation rate in UK
(theglobaleconomy.com 2019)

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Appendice 8
Figure 8: Corporate tax rate in UK
(theglobaleconomy.com 2019)

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Appendice 9
Figure 9: Consumption growth in UK
(theglobaleconomy.com 2019)

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Appendice 10
Figure 10: Competitiveness in UK market
(theglobaleconomy.com 2019)

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Appendice 11
Figure 11: Male-female ration in UK secondary education
(theglobaleconomy.com 2019)

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Appendice 12
Figure 12: Innovation in UK
(theglobaleconomy.com 2019)

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Appendice 13
Strength Opportunities
 Strong mission and vision.
 Clear business growth planning.
 One of the well-known companies in
London
 Have a loyal customer base in South
London.
 Using technologies in production like IML
technology.
 A range of diverse and unique products.
 Expanding business in other regions of UK.
 Maximizing the consumer base with the
help of innovation.
 Bring more efficacy into the supplier
network through implementing effective
strategy.
 Becomes one of the largest retail coffee
brand in UK.
Weakness Threats
 Problems with the suppliers.
 Lack of communication between the
employees and the management.
 Top down decision making system that
isolates the employees.
 Gaps in the recruitment process posing
threat to the client handling.
 High price of products creates marginal
customer.
 Lack of advanced technologies in product
man ufacturing.
 High competitiveness in the UK market
where companies like Tassimo, Nespresso
and Lavazza are penetrating the small and
medium scale coffee market.
 Robust government regulation also perturbs
the business.
 Social diversity is also a threat for consumer
vulnerability.
 Lack of technology creates disadvantage in
the organizational growth.

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Figure 13: SWOT analysis

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Appendice 14
1= critical; 2= very important; 3= Neutral; 4= less important; 5= not very important
Factor Cafepod Coffee
Co.
Tassimo Nespresso
Coffee
Lavazza
Products 3 1 2 5
Price 2 5 1 3
Quality 1 4 2 5
Selection 4 5 2 1
Service 1 2 5 3
Reliability 2 3 1 4
Stability 4 2 5 1
Expertise 3 5 1 2
Company
Reputation
1 4 2 5
Location 2 1 5 4
Appearance 1 2 3 4
Sales Method 5 3 1 2
Credit Policies 4 1 3 5
Advertising 4 3 2 1
Image 3 1 5 2
Figure 14: Competitive analysis

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