logo

Report on Business Marketing

7 Pages1370 Words176 Views
   

Added on  2020-04-21

Report on Business Marketing

   Added on 2020-04-21

ShareRelated Documents
Running Head: Business Marketing 1Target market for IBM
Report on Business Marketing_1
Business Marketing 2ContentsProduct details.................................................................................................................................3Target market for product................................................................................................................3Relationship strategy....................................................................................................................4SWOT analysis................................................................................................................................4References........................................................................................................................................7
Report on Business Marketing_2
Business Marketing 3Product details For the discussion in the report, the selected product is cloud computing. Company IBM is providing cloud computing services to its clients. This is the service which is provided by the internet. The cloud computing service can be described as the practices to sort, manage and process the data by the remote servers hosted on internet. These services are provided by the company to the clients based on pay-for-use. Various models of cloud computing are provided by IBM including PaaS, IaaS, SaaS, Hybrid cloud, Private cloud and Public cloud. There are some important aspects of the cloud computing. This report focuses on the target market of B2B product along with the relationship strategy. Along with this, report also describes SWOT analysis for this business of IBM (Panettieri, 2016). Target market for product IBM is expanding its services for cloud computing along with validation program to the service providers and service and consulting service companies. There are various potential target markets for the cloud computing services. The company IBM narrow downs the respectivemarkets to target the potential customers. Industry of large enterprises-While focusing on the internal cloud computing, some large companies are focused towards adopting the cloud computing services. So, the potential customer for IBM are large companies that are adopting cloud verticals to improve their businesses but do not have key sources of differentiation. For example, pharmaceutical companies can adopt the cloud computing service to drive cist saving and efficiency in the business (Dwyer and Priluck, 2012). SMBs-The most significant segment for IBM is SMBs i.e. small and medium business. Company is targeting smaller customers who have less existing IT capabilities. Along with this, financial service companies can use the cloud computing as they have strong relationship with their customers. Emerging markets-
Report on Business Marketing_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Marketing
|4
|711
|260

(Solved) Pestle Analysis of IBM
|18
|2725
|297

IT Cloud Company: Marketing Mix, Strategies, Factors in Developing Services and USP
|8
|575
|314

Future Redefined: Innovotech Solutions - Presentation
|19
|801
|135

Professional Skills in the Digital Age: Essay
|7
|1833
|108

IT & HRM: Role of IT in HRM for businesses
|7
|1968
|68