Report on Business Marketing

Added on - 21 Apr 2020

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Running Head: Business Marketing1Target market for IBM
Business Marketing2ContentsProduct details.................................................................................................................................3Target market for product................................................................................................................3Relationship strategy....................................................................................................................4SWOT analysis................................................................................................................................4References........................................................................................................................................7
Business Marketing3Product detailsFor the discussion in the report, the selected product is cloud computing. Company IBMis providing cloud computing services to its clients. This is the service which is provided by theinternet. The cloud computing service can be described as the practices to sort, manage andprocess the data by the remote servers hosted on internet. These services are provided by thecompany to the clients based on pay-for-use. Various models of cloud computing are providedby IBM including PaaS, IaaS, SaaS, Hybrid cloud, Private cloud and Public cloud. There aresome important aspects of the cloud computing. This report focuses on the target market of B2Bproduct along with the relationship strategy. Along with this, report also describes SWOTanalysis for this business of IBM (Panettieri, 2016).Target market for productIBM is expanding its services for cloud computing along with validation program to theservice providers and service and consulting service companies. There are various potentialtarget markets for the cloud computing services. The company IBM narrow downs the respectivemarkets to target the potential customers.Industry of large enterprises-While focusing on the internal cloud computing, some large companies are focusedtowards adopting the cloud computing services. So, the potential customer for IBM are largecompanies that are adopting cloud verticals to improve their businesses but do not have keysources of differentiation. For example, pharmaceutical companies can adopt the cloudcomputing service to drive cist saving and efficiency in the business (Dwyer and Priluck, 2012).SMBs-The most significant segment for IBM is SMBs i.e. small and medium business.Company is targeting smaller customers who have less existing IT capabilities. Along with this,financial service companies can use the cloud computing as they have strong relationship withtheir customers.Emerging markets-
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