Business Model Canvas and Market Entry Plan for Prototype Chair Company

Creativity and innovation
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Contents
Discussion........................................................................................................................................3
References........................................................................................................................................6
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Discussion
The business model canvas of the prototype chair company is as follows:
Key Partners- key partners who are involved in the prototype chair business are chair
manufacturing company, transportation agents who are responsible for transporting products to
stores from manufacturing units, suppliers who are responsible supplying raw materials, product
designers designing the product and e-commerce partners of such as Amazon and E-bay.
Key Activities- key activities which are involved are designing the prototype of chair, sourcing
of raw materials from suppliers required for product production, product manufacturing,
advertising and marketing and providing after sales services to the customers.
Value proposition- value proposition of the prototype chair is low cost study chair which offers
a unique comfort experience, high quality chairs accompanied with trendy designs and vibrant
colours.
Customer relationships- As opined by Widyasthana et al. (2017) the customer relationships
strategies associated with the prototype chair company are high social media involvement with
intent for reaching out to more target customers, offering unique experiences of in-stores,
convenient payment options for customers, free Wi-Fi access to customers across all physical
outlets, special discounts and offers for loyalty and free delivery above a certain billing amount.
Customer Segment- customer segments which will be targeted by the company are college
students seeking a comfortable study experience, cost conscious customers, start ups and small
businesses who are in search of high quality, trendy design chains at lower prices.
Key Resources- key resources requisite by the business can be divided into physical and labour
resources. The physical resources includes infrastructure such as company stores, actual
furniture, trucks for transporting raw materials to manufacturing unit, tools and machineries
needed in the manufacturing process. The requisite labour resource required is high skilled
labour at reasonable costs.
Channels- for the products sales the company will use channels like physical stores, official
website of and e-commerce portals e.g. Amazon and E-bay.
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