Opening a Furniture Business: Manufacturing and Selling Ergonomic Chairs in Australia

Running head: ENTREPRENEURSHIP
Entrepreneurship
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1ENTREPRENEURSHIP
Executive summary
The report will focus on opening the new business in Australia. The report will concentrate
on opening the furniture business that will manufacture and sell special quality ergonomically
designed chair for the business executives and the people using computers. The report will
focus on some of the contexts of business like customers segments, channels, customer’s
relationships, key partners, revenue structure and key activities. Further, it will highlight the
planning including market feasibility, human resources, finances and operations and
techmology.

2ENTREPRENEURSHIP
Table of Contents
Introduction................................................................................................................................3
Business model canvas...............................................................................................................3
Planning......................................................................................................................................8
Reference..................................................................................................................................11

3ENTREPRENEURSHIP
Introduction
Break-Wood Furniture will be Australia based furniture shop that will concentrate on
selling special type of chair that will be exclusively used by the computer users in office as
well as homes. Majorly the customers of the business are expected to be from all the business
level those are in the position to afford the high quality chairs for its employees. The business
will be started by 2 friends Johnson McKenzie and Mary Cinthia who have over 8 years of
experience in furniture business (Baker 2014). The company’s registered office will be at 335
Collins Street, Melbourne where large numbers of officers are there. Initially the business
will be started with one shop only, however, the company has future plan to expand its
business all over Australia and in addition selling the product through online. The key feature
of the chairs is it will be ergonomically effective and at the same time it will fulfil the
requirements of all the people using computers be it in offices or in homes (McKenzie 2015).
Various versions of the chair will be offered to the customers that will be elegant and
ideal for the users of computers. Main advantage of the chair is that it can be adjusted as per
the requirement of height and can be revolved around 360º. Further, the company will also
take orders for customised design as per the exact requirement of customers (Hill 2017).
Business model canvas
Key
Partner
-investors
Key
Activities
-manufacturing
and selling
Value
Proposition
- providing
ergonomic
seating
arrangement for
computer users
-helping people
to work in
healthier way
Customer
Relationship
-e-mail, phone
calls and
official website
-surveys
Customer
Segment
- Corporate
executives
- Small
business
owners
- Home offices
and domestic
users
Key
Resources
-specialist
carpenter and
designer for
manufacturing
- suppliers for
the raw
materials
Channels
-on line
- shops
Cost structure
-Start-up cost
- Equipment and capital cost
- Cost of goods sold
- Advertising and marketing
- taxes
Revenue stream
1. Sales