Business Model Deconstruction Research Paper 2022

Business Model Deconstruction
Assessment 1
Canva Pty Ltd
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Executive Summary
Canva Pty Ltd is the graphic design platform that was founded in the year 2012. The
organisation allocates the users to create graphics for the social media then the presentation,
poster as well as various other visual contents. The business model building blocks clearly show
that the organisation has suitable consumers along with the effective value proposition and also
their revenue and cost structure is well managed. The critical success factors for the business are
Commitment to improvement, Commitment to improvement and Commitment to leverage.
Factor impacting the success of the business model is inefficient products or the services then
multiple focuses on the business and much more.
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Table of Contents
Introduction.................................................................................................................... 3
Organisation Description................................................................................................... 3
Business Model............................................................................................................... 3
Building Blocks........................................................................................................... 3
Interrelationships.......................................................................................................... 5
Critical success factors................................................................................................... 6
Factors impacting the success of the business model..............................................................6
Changes in the business model......................................................................................... 7
Conclusion..................................................................................................................... 7
References..................................................................................................................... 8
Appendix..................................................................................................................... 10
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Introduction
The aim of the paper is to discuss the business model used within the organisation. The paper
discusses the nine building blocks of the business model and also the interrelationship within the
model. The paper further discusses the critical success factor, along with the factors that are
creating an impact on the success of the business model. The paper also discusses the suitable
changes that could be done within the business model. To effectively understand all the points
the organisation Canva Pty Ltd has been selected.
Organisation Description
Canva Pty Ltd is the graphic design platform that allocates the users to create graphics for the
social media then the presentation, poster as well as various other visual contents. This
organisation was founded in the year 2012, and they serve the area of worldwide with
headquarter in Australia (Canva.com, 2020). The organisation operates within the industry of
graphic design software. The users of this organisation are able to select a professional design
from the templates that are available on the website and also they can edit that according to their
design. The organisation consists of almost 977 employees, and they are having around 20
million users all over the world. The organisation has eventually developed their market, and
they have acquired the presentation start-up Zeetings in its presentation space (Canva.com,
2020). They have even announced the acquisition of Pixabay as well as Pexels, which is the free
stock photography sites that are based in Germany.
Business Model
Building Blocks
Customer segments
The organisation is having the customer segment from the various ranges like the private
individuals to global organisations (Wrigley, & Straker, 2016). There is also an option for the
guest mode along with the log-in activity for the subscribers.
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