Cancer Aid Business Model Analysis
Added on 2021-04-17
16 Pages2878 Words171 Views
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Running head: BUSINESS MODEL DECONSTRUCTION 1Business Model DeconstructionName:Student Id:Lecturer/Tutor ID:Name and Unit of Code:
BUSINESS MODEL DECONSTRUCTION 2Executive SummaryBusiness Model deconstruction is important as it enables an organization to evaluate bowsuccessful its business model is, This report i a deconstruction of the business model of Cancer AidLimited which is a company that has launched a mobile application in support of cancer patients. Thereport looks at the business description and analyses the business success over the years. It then looks atthe current business model of the company and how the nine building blocks are related to one another.This is followed by the critical success factors that define the company and the inherent risks that can befaced. The report ends by giving conclusions and recommendations based on the business model analysis.
BUSINESS MODEL DECONSTRUCTION 3ContentsExecutive Summary.........................................................................................................................21.0 Business Description.................................................................................................................42.0Key Relationships across the nine building Blocks....................................................................62.1Business Model Canvas..........................................................................................................62.2Relationships among Building Block Factors.........................................................................72.2.1Key Partners.....................................................................................................................72.2.2Key Activities...................................................................................................................72.2.3Key Resources..................................................................................................................72.2.4Value Proposition.............................................................................................................72.2.5Customer Relationships....................................................................................................72.2.6Channels...........................................................................................................................82.2.7Customer Segments..........................................................................................................82.2.8Cost Structure...................................................................................................................82.2.9Revenue Streams..............................................................................................................83.0 Critical Success Factors for Sustainability................................................................................83.1 People.....................................................................................................................................83.2 The Opportunity.....................................................................................................................93.3 The Strategy...........................................................................................................................93.4 The Context............................................................................................................................93.5 Risk and Reward....................................................................................................................94.0 Downside Risk...........................................................................................................................94.1 Risk of Security Breach.........................................................................................................94.2 Cyber Attacks.......................................................................................................................105.0 Conclusion - Changes One Would Make to the Business Model............................................106.0 Recommendations....................................................................................................................117.0 References................................................................................................................................128.0 Appendix..................................................................................................................................158.1 Cancer Aid Mobile Application...........................................................................................15
BUSINESS MODEL DECONSTRUCTION 48.2 Cancer Aid Personalised Experience...................................................................................16Business Model Deconstruction1.0 Business DescriptionCancer Aid is a business that was founded in 2015. The founders of this company are Dr. Rhagav Murali-Ganesh and Dr. Nikhil Pooviah. The company has a phone application which provides support for cancer patients, their clinicians, and carers. All the diagnostic information isstored in a single place, and treatment information can easily be accessed (Cancer Aid, 2018). There is also a journal that tracks and manages patient symptoms, medications, and advice on their effectiveness. The company has recently been accepted into the Cedars medtech accelerator, and this is a great milestone. Cancer Aid has since expanded to the United States andthe United Kingdom. Since the entry into the United States market, most of the Cancer Aid team relocated to this area. The headquarters of the company, however, is in Sydney, Australia.Since its launch, the application has been adopted by over 40,000 patients, their caregivers and clinicians and is the leading cancer application in Australia, the United States, andthe United Kingdom. The company is renowned for being one that scored one of the hugest investments in Shark Tank, Australia and they ended up receiving $500,000 from the business moguls Andrew Banks and Glen Richards. The company also received $120,000 from the Cedars accelerator (AFR, 2017). Further to this, in 2016 the company also managed to raise a total of $1.25 million from other investors.
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