Impact of External and Internal Factors on Business Operations - Desklib

INTRODUCTION TO BUSINESS
STUDIES CW1

TABLE OF CONTENT
 INTRODUCTION
 SWOT ANALYSIS
 REFERENCES

INTRODUCTION
 Business environment is dynamic in nature or it is every changing that impact positively and
negatively on growth and expansion of firm.
 Such as policies of government, technology development, customers taste and preferences, economic
condition and environment are different factor that has impacted on The body Shop.
 Company have 239 registered stores that sell products from daily essential from luxurious bath and body
products to customers for earning high profitability and market share.
 The presentation has contained significant information related to impact of external and internal factor on
business operation.

SWOT ANALYSIS
 Swot is framework that helps in internal analysis of company
through considering elements such as strength, weakness, threat and
opportunities of firm.
 It helped company in planning strategies that could be used by it to make best
use of available opportunities and overcome the associated threat for better
outcome.
 The SWOT analysis of The Body shop can be illustrated in detailed as
follows: