Introduction to Business Operations and Management

INTRODUCTION TO
BUSINESS OPERATION
AND MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explaining the meaning and functions of the business operations in the organization...............3
Description of the Unilever Plc company....................................................................................4
Evaluating the Unilever company operations management decision..........................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business operations are all the activities that business engages for its daily operations to
earn profit for the organization. The activities are organized in such manner that it generate
enough profit for the owners of the company. The company Unilever plc is a multinational
company operates from united kingdom in London. Unilever offers wide ranges of products
almost in 190 countries like food, ice creams, beauty, etc. In this report we will see meaning of
business operations and later will evaluate business operations in the company Unilever, and
how it affect company's management decisions.
MAIN BODY
Explaining the meaning and functions of the business operations in the organization.
The term business operation is referred to the operations of the company done in order to
provide the goods and services to the consumers. Business operations includes production,
supply chain, staffing, location, quality control etc. This is the reason every organization should
focus on researching these elements and understanding them properly in order to gain maximum
profit out of the consumer. The four function of business operations are as follows-
 Production and the procurement- The process of manufacturing, expanding or
improving goods and services is knows as the production process whereas procurement is
buying and reselling of the goods and services already been produced from another seller.
Every company needs to this function in order to run any kind of business activity.
 Marketing- The another function is the process of planning to promote and advertise
product and services in the market to gain consume attention. This involves distributing
ideas, goods and services in the market. The four P's of marketing includes the price,
product, promotion and the place which help company in marketing its products.
 Management- The most important functions performed by the business entities in order
to achieve company's goal is the process related with planing, organizing, directing and
controlling. Planing is related with planning goals, organizing means to arrange
everything systematically, directing means to divert employees in particular direction
whereas controlling means the assessing the progress of organization.
 Finance and accounting- Finance and accounting is also important function, they look
same but there is difference between two the finance is analysing financial statements for