Business Organisations and Environments in a Global Context- PDF
Added on 2020-10-04
18 Pages3214 Words431 Views
Business Organisations andEnvironments in a GlobalContext
Table of ContentsINTRODUCTION...........................................................................................................................1Main body........................................................................................................................................1Information on Waitrose.............................................................................................................1Discussion of the allocated business environment......................................................................3Application of an appropriate analytical approach ....................................................................5Use and application of appropriate data......................................................................................7Conclusion.......................................................................................................................................8REFERENCES................................................................................................................................9.......................................................................................................................................................11
INTRODUCTIONGlobalisation is a process through which companies start and develop their internationalbusiness and start operating on worldwide scale. Here this present report will be prepared onWaitrose which is planning to expand its chain of supermarket in Nepal. Waitrose is a chain ofBritish Supermarkets whose headquarter is in United Kingdom. Organisation has many stores allaround the United Kingdom. Establishment was founded in the year 1904 which is now the sixthlargest retailer of groceries in United Kingdom. In this present report background of thecompany and its objective will be covered. In addition to this, Analytical tools will be used todetermine the business environment. Competition will also be discussed in brief that will befaced by Company while starting business in Nepal. Furthermore, Different analytical data andstatical charts will be presented to understand data more clearly. Main bodyInformation on WaitroseName of the selected organisation: WaitroseAllocated country: NepalObjective: Waitrose has an objective of starting chain of supermarket in Nepal. Company hasmajor aim of increasing its sales by the end of the financial year. It has focused on analysing theenvironment of Nepal so that it can determine the needs and wants along with culture andbelieves of people (Kirton and Trebilcock, 2017). Major objectives of Waitrose is to expand itsbusiness in developing nation along with that it also aims for giving employment to the people ofthe country.Like every other company Waitrose is also planning of increasing its profits and growthof the organisation. To meet the same it is aiming to open chain of supermarket in Nepal. Background of WaitroseYear of establishmentWaitrose was founded in the year 1904.Products and servicesWaitrose is a chain of supermarket of food. Fresh vegetables, Wines,essential items required in Kitchen, etc. Location ofHeadquarterWaitrose has its head office is in Wallace, Berkshire, UnitedKingdom. Income of WaitroseAs per the recent data, Waitrose operating income was £173.5million with the net income of £123.3 million. 1
Revenue of WaitroseThe chain of supermarket has annual revenue of £5400.4 million.Major competitorsThose organisations which deals in variety of products in retailindustry are the major competitor of Waitrose. TESCO, Walmart,Asda and Morrisons are the biggest competitor of Waitrose. ResultsAs per the latest survey Waitrose has become successful by 71% instore sales whereas, it made it sales up to 74% through its onlinewebsite. Background of NepalContinentAsiaNeighbour countriesIndia, Tibet and china are the neighbour countries of NepalPopulation sizeAs per the recent data, 2.93 Billion is the population of Nepal.Gross domesticproduct2447.2 USD is the Gross domestic product of Nepal. Inflation rate4.20% was recorded in august 2018.Unemployment rateIn 2017 it has decreased from 3.40% to 3.20%.Important sectors ofthe economy of NepalThere are different economy in every country. In Nepal, there aredifferent sectors in which services is the most important sector.Agriculture – 35%Industry- 20%Services contributes 45% to the economy. Background of Nepal will help the company in knowing about the growth and size of market.Population will help in determining about the number of supermarkets company can establish ina city. As population size of Nepal is low so it will be a bad decision if organisation comes witha plan of opening more number of its ventures in the country (Lasserre, 2017). It will increasethe cost of the company. So population is one of the major factor that needs to be consideredbefore opening new venture in any country. On the other hand, Inflation rate is also the most important factor that should beconsidered while planning for opening business in any new country (Inflation rate of Nepal,2018). As if any nation inflation rate will be high then purchasing power of people will be low.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Organisations and Environments in a Global Contextlg...
|10
|3140
|494
Business Organisation in a Global Context Assignmentlg...
|14
|3896
|111
Impact of Supply Chain Management on Organisational Performance in UK Retail Industry - A Case Study of Waitroselg...
|19
|7193
|469
Business Organisation INTRODUCTION 3 TASK 13 1.1 Background of Waitrose 5 TASK 37 2.1 Information about business environment of Polonia 5lg...
|12
|3361
|267
Business Strategy Assignment - Waitroselg...
|15
|3987
|340
E-Marketing of Waitrose - PDFlg...
|8
|1611
|51