Business Plan Assignment| Assignment

Running head: BUSINESS PLAN ASSIGNMENT
Business Plan Assignment
Name of the Student
Name of the University
Author’s Note:

BUSINESS PLAN ASSIGNMENT1
Table of Contents
1.
Line of Business:............................................................................................................................2
1.1 Domain:.................................................................................................................................2
1.2 Nature of Product:..................................................................................................................2
2. Purpose of Introducing E-Commerce:.........................................................................................3
3. Marketing Plan:...........................................................................................................................4
3.1 Target Audience:...................................................................................................................4
3.2 Competitors:..........................................................................................................................5
3.3 Advertising Strategies:...........................................................................................................7
4. Revenue Model:...........................................................................................................................8
4.1 Setup and Maintenance Cost:................................................................................................8
4.2 Income:..................................................................................................................................9
5. Website Design:.........................................................................................................................11
Bibliography:.................................................................................................................................16

BUSINESS PLAN ASSIGNMENT2
1. Line of Business:
1.1 Domain:
The name of the organization is ‘AUSTRIC’. The domain name selected for the
Organization is austric.org.au. The domain name is available.
1.2 Nature of Product:
Austric is known to be a small e-commerce company which is specialized in selling two
kinds of gardening goods like gardening gloves and gardening pot. The website aims to purchase
different gardening goods from different suppliers and after that, it is stored in the warehouse
(Majumder et al. 2018). One of the biggest plus point of this e-commerce website organization is
all about selling products which are stored in the warehouse. The product needs to packed and
shipped to most of the customer after purchase. For ensuring the perfect condition of the given
product, there is a need for such great care at the instance of storing the products (Mandel 2017).
This organization makes use of certain steps for better management of the warehouse.
Labelling products for easier management: The organization aims to labelling its
products so that it will reduce the effort at the instance of packaging and shipping.

BUSINESS PLAN ASSIGNMENT3
Sorting Products considering the demand: Considering the sufficient kind of marketing
skills, Austric needs to focus on gardening gloves and gardening pots which are in higher
demand (Pearce and Pinto 2018). Some of the products are seen a large number of sales in the
whole year, there is need for giving priority to the inventory management.
Training Employees: Moving from packaging along with getting products which are
ready for the process of shipping. There is need for some additional staff required for running
much efficient warehouse system.
Cleaning the warehouse at regular time Interval: Austric aims in cleaning the website
at regular interval, which ultimately aims in reducing the time for accessing and retrieving
different products.
2. Purpose of Introducing E-Commerce:
Ecommerce can be defined as the mode of buying and selling of different goods or
service by making use of internet platform (Garín-Muñoz et al. 2019). There is a need for
transfer of both money and data which help in executing the transaction. E-commerce is all about
sale of some of products through online platform. There are merely four models in E-commerce
like business to consumer, business to business, consumer to consumer and lastly consumer to
business. E-commerce will bring huge number of benefits like
Creating Target communication: By making use of information from customer end,
which is provided in the registration form (Sisodia 2016). Using cookies on the computer will
help Austric to get access to lot of customer information. This can be used for communicating
some of the relevant messages.