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Business Plan - Assignment Sample PDF

   

Added on  2021-06-17

21 Pages3258 Words54 Views
1One Stop Theatre Business PlanPresented byAffiliationSupervisorDate of Submission
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2Contents1. Executive Summary.....................................................................................................................41.1 Keys to Success.....................................................................................................................41.2 Objectives..............................................................................................................................51.3 Mission..................................................................................................................................52. Company Summary.....................................................................................................................52.1 Company Ownership.............................................................................................................52.2 Start-up Summary..................................................................................................................53. Services........................................................................................................................................94. Market Analysis Summary..........................................................................................................94.1 Market Segmentation.............................................................................................................94.2 Service Business Analysis...................................................................................................114.2.1 Competition and Buying Patterns.................................................................................114.3 Target Market Segment Strategy.........................................................................................125. Strategy and Implementation Summary....................................................................................125.1 Competitive Edge................................................................................................................125.2 Marketing Strategy..............................................................................................................125.3.1 Sales Strategy................................................................................................................125.3.2 Sales Forecast...............................................................................................................125.4 Milestones............................................................................................................................146. Management Summary..............................................................................................................156.1 Personnel Plan.....................................................................................................................156.2. Break Even Analysis...........................................................................................................166.3. Projected Profit and Loss....................................................................................................177. MARKET ANALYSIS..............................................................................................................187.1 Industry Analysis.................................................................................................................187.2. Competition........................................................................................................................188. Primary Target Market..............................................................................................................18
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39. Marketing...................................................................................................................................199.1 Product.................................................................................................................................199.2 Pricing..................................................................................................................................199.3 Distribution..........................................................................................................................199.4 Promotion............................................................................................................................1910. Financial Plan..........................................................................................................................1911. Critical Risks...........................................................................................................................20
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41. Executive SummaryOne Stop Theatre is a movie theatre like no other. While most movie houses focus on showing movies, our focus is more than that. We will take care of young adults and family’s movie desires by providing the best available movies for viewing. In addition, we will provide reclining seats along with food and beverage service and hence movie lovers will eat and dine without leaving their seat. The reclining seats will ensure that everyone is comfortably seated as they watch they watch the movies thus reducing back problems that may arise.The theatre will provide the residents of Wimberley with second hand movies that are proven to be very popular with the target market. These movies will be sourced on a weekly basis so as to ensure that we have the latest collections around. The theatre will be housed in a historic building in the town built in 1956 and served as an old theatre building.Having the necessary expertise and skills needed I will make this theatre one of the most successful in history. This is so because of two factors that will surely guarantee that success of the movie theatre Barron(2015).The strong bond with people in the film industry will be an added advantage in managingthe theatre as they will chip in whenever help is neededMargaret Hannington, my sister, is a well -known building designer and has designed theatres all over the world and this is necessary in restoring the lost pride of the theatre.From the market study and financial analysis of the business, a startup expenditure of $200,000 can generate $400,000 in sales by the end year one and increase in the net profit after 3years so long as the necessary measures are in place.1.1 Keys to Success
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5Quality customer serviceChoosing the best films that work best for the selected audienceControl of all the costs through careful management of internal financesBeing consistent in the entertainment and product quality1.2 ObjectivesSale over $400,000 in the first year, more than $900,000 by the third year.Net profits increasing after every year.1.3 MissionOne Stop’s mission is to create a memorable theatre experience for all our clients so as tomake regular visits to the theatre with more friends and family members. I believe in ensuring proper customer satisfaction that will make all the clients recommend the movie theatre to their friends and family members Chawla(2015). Our customers will enjoy high quality movies and quality food at a cheaper price. 2. Company SummaryOne Stop Theatre is a movie house with three screens and a maximum capacity of 600. It is located in downtown Wimberley, Texas near evening entertainment buildings and the shopping center. 2.1 Company OwnershipOne Stop Theatre will be fully owned individually with all the management and important decisions of the theatre made by a single person. The theatre will operate as a sole proprietorship but advisors will be hired to help in the smooth running of the theatre.2.2 Start-up SummaryOne Stop Theatre is an idea that I have had for many years and its operation will be a dream come true. I will be responsible for the management and handling all financial issues of
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6the theatre. Margaret Hannington will serve the purpose of designing the theatre and ensure that it is always in good condition. The theatre will be located in a building that has been vacant for more than 5 years and the owner has agreed to rent the building for $1200 per month for the first 2 years Finch(2016). The building will have to be repaired so as to have the modern look of a theatre and all this costs will be incurred personally and all the estimates have been included in the start-up plan. Year 1Year 2Year 3$0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 SalesGross MarginNet ProfitSTART UP FUNDINGStart-up Expenses to Fund$85,000Start-up Assets to Fund$115000TOTAL FUNDING REQUIRED$200,000Assets
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