Business Plan for Banana Farming: Farm Fresh Pty Ltd

Running head: DIPLOMA IN AGRICULTURE
Diploma in Agriculture
Name of the Student:
Name of the University:
Author’s Note:

BUSINESS PLAN1
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................3
Starting a Banana Farm Business................................................................................................3
Planning Production.....................................................................................................................3
Action Plan..................................................................................................................................5
Market Analysis...........................................................................................................................7
Sales and Marketing Activity......................................................................................................8
Vision and Mission Statement.....................................................................................................9
Roles and Responsibilities...........................................................................................................9
Financial Analysis.....................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

BUSINESS PLAN2
Introduction
As an aspiring and budding Entrepreneur starting the business in the field of agricultural
sector of an economy, is what has been considered for the new start-up business plan. One can be
rest assured that there are loads and variety of companies that are operating in the Agricultural
Industry, sector of the economy because of the various underlying opportunity available to the
investors and the companies operating in this field. Banana is a very nutritious product and is
considered as one of the healthy food items, because of the health benefit that is associated with
the product. The product is enriched with loads of essential nutrients that is required for the
benefit of digestion, hearth health condition and subsequently for weight loss. The health benefit
and low priced item, makes the demand for product/fruit to be increasing in the recent years. The
new start-up business will be done on a Banana farm Business where we would be leasing the 70
Acre Land at Mighell, Innisfail. The company will be operating with its trading name as Farm
Fresh Pty Ltd with the owner of the company being Lepani Tuikenawa taking important
management decision for the purpose of successfully carrying on the business operations. In
order to well assess the financial viability of the business a financial projection for the start-up
business will be done where relevant source of income and expenses that the company will be
earning will be taken into consideration. The profitability and the associated return that will be
generated from the business sin the trend period analyzed for the farm Fresh Pty Ltd will be
taken into consideration for the purpose of assessing the overall financial viability of the
business.

BUSINESS PLAN3
Discussion
Starting a Banana Farm Business
Farming of Banana is considered as a profitable business investment allowing the small
scale industries to evolve from a small scale level to a global industry level. Countries like
Caribbean, North America, Africa and South America are some of the forefront countries in
cultivating bananas. It is crucial to note that starting a business comes with its set of own
challenges, and despite of that it cannot be regarded as a risky business for start-up. An
entrepreneur can decide upon starting the business of banana farm with the help of the financial
capital that is available to the entrepreneur (Bartel and Soldati 2017). The owner of the company
being Lepani Tuikenawa has a 10 years of experience in farming business and will be taking the
charge of various operational activity that will be carried on by the company. The plan of the
farming business is that the farming will be done by leasing a 70 acres of land at Mighell,
Innisfail.
Planning Production
It is important to plan out the Banana Production that will be carried on by the company
where the company will be aiming at farming that generates quality products and profitability for
the equity shareholders of the company (Policy and Us, 2017). In order to start with the banana
production a calendar year plan will be rolled out for the firm where the 70 acres of land will be
undergoing a process of screening in terms of Soil Analysis, Preparing the land, Planting of
Trees, Spacing necessary between each rows of plants cultivated, fertilizing, Descukering,
Irrigating and Harvesting will be some of the key steps that needs o be taken care in the
production process.