Menu Planning and Product Development Analysis

Menu Planning and Product
Development

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Menu Development................................................................................................................1
Menu Options.........................................................................................................................5
Menu Pricing..........................................................................................................................5
Menu Analysis and Profitability.............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Menu Planning refers to the process or methods to plan the best presentation of servings
and recipes made for customers in a well understood and well-defined way that effectively meets
their needs and an occasion of serving. Product development is defined as a process that makes
the entire menu more effective via adding additional features into it (Arboletti and et. al., 2014).
In the present assignment, given organisation is Alperton Fine Dining Restaurant which is
located in Central London, United Kingdom. It serves dishes by using table services usually for
the guests who seek extravagant menu, unique ambience and high quality affordable food. This
report covers various aspects of developing menu including menu planning, types, appearance,
options, seasonal factors, structure and layout. It also discusses about menu pricing, menu
analysis and profitability.
TASK
Menu Development
Menu development refers to the process of developing a list that includes new and
innovative recipes with good balance of ingredients and taste for guests. In today's competitive
environment, the demand of fine dinning is increasing rapidly. This makes it necessary for
restaurants to take actions for improving and upgrading their ambiance, interior design, services
and decoration (Bruun and et. al., 2015). Alperton Fine Dining Restaurant is a UK based
restaurant which is located in Central London. After considering the increasing demand of fine
dining restaurant, an executive chef have been appointed to do some changes in menu and make
it more attractive so that, sales can be increase.
As an executive chef of Alperton Fine Dining Restaurant, some improvements are made
in firm's menu by adding new and innovative dishes to it. As organic food items and Indian
snakes are not offered by restaurants in London, these are chosen to be added in the menu of
restaurant. Various other options are also provided in menu for guests like different flavours of
coffee and beverages that assists in attracting more number of customers and increasing sales.
The path that needs to be followed by executive chef of Alperton Fine Dining Restaurant for
developing menu is as follows:
Concept:
1