Business Plan for a Startup

This document provides a detailed business plan for a startup called Veganhood, which aims to develop a line of organic milk products derived from plant extracts. The plan includes an outline of the business, business model, mission, vision, goals, operations plan, relevant policies and procedures, staffing and training demands.

Running head: BUSINESS PLAN FOR A STARTUP
BUSINESS PLAN FOR A STARTUP
Name of the student
Name of the university
Author note

1BUSINESS PLAN FOR A STARTUP
Table of Contents
1. Introduction....................................................................................................................2
1.1 Outline of the business............................................................................................2
1.2 Business model........................................................................................................2
1.3 Mission, vision and goals of the business (using SMART principles).....................4
1.4 Business processes and offerings...........................................................................7
2. Operations plan.............................................................................................................8
2.1 Relevant Policies and procedures...........................................................................8
2.2 Contingency planning..............................................................................................9
2.3 Staffing demand.....................................................................................................10
2.4 Training demand....................................................................................................10
3. Reflection.....................................................................................................................11
3.1 Reflection of the operational plan..........................................................................11
3.2 Appropriate discussion of the potential success of the business..........................12
References.......................................................................................................................13

2BUSINESS PLAN FOR A STARTUP
1. Introduction
1.1 Outline of the business
The startup business would based on the development of veganism in Australia
and New Zealand’s markets. The concerned business, Veganhood, would aiming to
develop a line of organic milk products, which would derived from plant extracts. The
propositions of the business will aim at supporting the demand of the vegans in
accumulating nourishment from the food products. The development of diverse range of
propositions would assisting the concerned business in adhering to the tastes and
preferences of the customers. The development of a diverse range of propositions
assisted the concerned business in managing the efficacy of the operations while
adhering to the demand of the customers. It has been noted that the vegan population
is growing in the NZ markets which has assisted in the growth of different vegan goods
manufacturing businesss (NZ Herald., 2019). Therefore, the concerned business
Veganhood will gain a competitive advantage in the markets while managing products
for the vegan communities.
1.2 Business model
Key Partners
 Farmer
s and
supplie
rs of
the raw
materia
ls
 Distribu
tors
 Suppor
tive
busines
ss
Key
Resources
 Big
Data
analyti
cs
 Advan
ced
machi
nery
 Huma
n
workfo
rce
 Financ
ial
resour
ces
 Brand
name
Value
Proposition
 Veg
an
milk
s
 Qual
ity
prod
ucts
Consumer
Relationshi
p
 Soci
al
med
ia
and
web
site
pag
es
inter
acti
ons
Consumer
Segments
 Consu
mers
belongi
ng to
the age
group
of 14 to
45
years.
 The
primary
target
custom
ers are
vegan
Key Activities
Sales
Billing
Online delivery
system
Customer
mapping
Channels
Mobile
applications
Advertiseme
nt on the
traditional
and online
medium,
social media
promotions

3BUSINESS PLAN FOR A STARTUP
Cost Structure
Premium pricing method
Cost of raw materials
Cost of production
Cost of distribution
Promotion
Revenue Streams
Sale of the commodities
Offering seasonal discounts
1.3 Mission, vision and goals of the business (using SMART principles)
Mission Vision Goals
Specific The specific objective
of Veganhood is to
develop a steady
consumer base in the
existing markets while
increasing sales by
3.7% in the sales
The specific vision of
the concerned
business is to expand
in the South- East
Asian markets while
increasing sales in the
existing markets
The concerned
business’s specific
goal is to develop
diverse range of
product offerings for
attract ting the
attention of the
customers
Measurable Veganhood will
measure the strategic
objective of business
growth through the
enhancement in
customer base by
10%. within a year
The strategic
objective of expansion
of the concerned
business is
measurable, as the
growth of the net
income by 27% will
assist the concerned
business in enhancing
the market expansion
The diverse range of
products would
assisting the business
in gaining a
sustainable edge and
would measured
though the enhanced
rate of sales by 7% in
an year
Attainable The strategic
objective is attainable
as Veganhood holds
an evolving target
market, which has
high prospects of
growth in the coming
years. The growing
veganism will assist
the concerned
business in making an
expansion in the
respective markets.
The market expansion
is attainable through
the growth of the
revenue streams of
the business by 6%
The goals is
attainable through the
development of a
suitable R&D team
Relevant The objective of
providing the vegan
customers with
authentic vegan milk
is realistic as it would
assisting the business
in gaining a
competitive benefit
over the other
excising players
The expansion of the
business is realistic
as the population of
vegan customers are
growing and is
forecasted to grow by
2.38% per year
The diverse range of
products will assist
the business in
attracting the attention
of most of the vegan
customers, which is
realistic for the
enhanced profitability
of the business

4BUSINESS PLAN FOR A STARTUP
producing dairy based
products. On the
other hand, the
enhanced quality of
the product would
assisting the
concerned business
in retaining the loyalty
and trust of the target
audience.
Time based The concerned
business will take two
years for managing a
strong consumer base
in the existing
markets. The
processes that are
being planned by the
business will take a
huge amount of time
for gaining the trust
and confidence of the
customers.
The time that would
required by the
concerned business
would 3 years from
the time of its
inception
The time that would
taken by the business
for managing the
products would 2
years
1.4 Business processes and offerings
 Business processes- The business processes would chiefly based on the
analysis of the demand of the customers while supporting efficient processes.
The development of the propositions would based on the development of the
systems while adhering to the demand of the vegan consumers. The
development of the processes while adhering to the demand of the customers
will support the concerned business in managing strategies for gaining a
competitive benefit over the other existing firms.
 Location- The concerned business will initiate its operations in Auckland as the
demand for the vegan milk is increasing. The increasing demand for the
businessal offering will assist the concerned business in continuing with the
efficacy of the operation and gain a sustainable outcome for the future years. The
convenient location of the business has assisted the same in continuing with the
efficacy of the operation and distributing the offerings.
 Product offerings- The product offerings of the concerned business would
chiefly dependent on the demand of the vegans for nourishment. The concerned
business will primarily propose milk for the vegans. The product offering of the
concerned business would assisting the same in managing the operations in
compliance to the demand of the customers. The concerned business will take
steps to deviate their procedure followed by the dairy product manufacturers. The
milk for the vegans would made through the extracts of the plant materials. It will
assist the concerned business in supporting the product ion procedure while
continuing with the efficacy of the operations in adherence to the demands of the

5BUSINESS PLAN FOR A STARTUP
same. The speciality of the product offerings of the business would based on the
diversity in the line of milks that would offered by the same like Soy Milk,
Almond Milk, Cashew Milk and Coconut Milk. The diversity in the product
offerings of the business will assist the same in maximizing the involvement of
the customers.
 Equipment- The equipments that might be utilized by the business are the
automated plant extract grinding and processing machinery for continuing with
the efficacy of the manufacturing operations of the business. In this relation, the
concerned business might take steps to implement automated milk extracting
and processing devices. The implementation of the automated mechanisms will
assist the concerned business in managing the productivity of the same while
adhering to the demand of the vegan communities.
2. Operations plan
2.1 Relevant Policies and procedures
The concerned business would implementing the Workplace health and safety
measures for adhering to the safety based demand of the workers .On the other hand,
Veganhood will also consider on implementing the no- discrimination policy while
recruiting the members. It will assist the business in retaining a diverse workforce for
supporting the innovativeness of the business while operating in the different markets.
Strategic interactions with the stakeholders would facilitated through meetings and
seminars which will assist the business in continuing with the efficacy of the operations
in adherence to the demand of the vegan customers. The concerned business will study
the market trends and the growing demand of the customers with the aim of enhancing
the process design. La Rosa, Loos and Pastor (2016) noted that the enhancement in
the process design assists businesses in continuing with the different operations for
sustainable growth and expansion. The concerned business will also undertake
partnerships with the different suppliers in order to enhance the process flow and the
supply chain and inventory management operations. Enhancements in the inventory
management and the supply chain operations of the business will assist the same in
integrating the different processes with the aim of continuing with the efficacy of the
operations. Therefore, the policies and the processes that would considered by the
business will assist the same in enhancing the quality of the operations to correlate with
the demand of the target customers.
2.2 Contingency planning
The contingency planning of Veganhood would based on the primary
identification of the risks and the development of alternative solutions. In this relation,
the concerned business will take steps to involve the stakeholders of the same through
consultation. The active participation of the stakeholders in the contingency planning
and execution process will support the business in managing a positive attitude towards
the development of the activities in adherence to the objectives of the business. The
planning phase and the decision making phase of the concerned business would
supported through suitable collection of relevant information from the stakeholders
while assessing the requirement of the customers. The developments of the

6BUSINESS PLAN FOR A STARTUP
contingency planning will assist the concerned business in avoiding the different risks
that might be encountered by the same otherwise.
2.3 Staffing demand
The concerned business will undertake the recruitment of skilled workforce with
the aim of enhancing the quality of the operations and the product offerings of the
same. La Rosa, Loos and Pastor (2016) stated that the recruitment of skilled and semi
skilled employees assist an business in managing the process functioning and the
orientation of the processes in adherence to the demand of the customers. The
concerned business will take steps to recruit experienced engineers, IT department
specialists, labours and the managers for enhancing the primary manufacturing based
operations of the same. On the other hand, the concerned business will also recruit
accountants for identifying the financial performance of the sae apart from the quality
analysts. The recruitment of skilled workforce in the processes that are planned by the
business assisted the same in continuing with the efficacy of the operations while
adhering to the demand of the customers. On the other hand, the enhanced
involvement of the experienced staff in the innovative processes of the business will
assist the same in gaining a competitive benefit over the other existing players in the
market.
2.4 Training demand
Training and development plays a major role in enhancing the skills of the
existing employees. Training would designed by the concerned business based on the
assessment of the need of the same in managing the processes. On the other hand, the
training and development programs that would designed by the business will aim at
ensuring the induction of specific knowledge of the processes among the employees.
Suroso, Tarigan and Setyawan (2017) noted that the design of suitable training and
development operations assist an business in inducing adaptability among the
employees for the uninterrupted functioning of the processes. Therefore, the training
and development programs that would created by the business will assist the same in
enhancing the skills of the employees and empowering the same in a changed
scenario.
3. Reflection
3.1 Reflection of the operational plan
The operational plan of the business has created provisions for the uninterrupted
functioning of the processes while adhering to the sustenance related demand of the
businesses. The policies and the procedures that are developed by the businesss assist
the same in enhancing the operations of the same. I believe that the business might
take steps to develop suitable reward and recognition based policies with the purpose of
motivating the workforce. On the other hand, the concerned business might take steps
to develop appropriate and R&D department with the aim of infusing innovation in the
product offerings.
The innovativeness of the business will assist the same in managing the
operations of the same in drawing the attention of maximum number of consumers

7BUSINESS PLAN FOR A STARTUP
through efficient product planning. On the other hand, I believe that the business might
take steps to facilitate Lean management principles in the operations with the view of
reducing the amount of waste from the production process. It will assist the concerned
business in designing strategies for ensuring the efficacy of the operations while
adhering to the demand of the customers.
3.2 Appropriate discussion of the potential success of the business
The potential success factors of the business are dependent on the uniqueness
of the offerings that are made by the same. The uniqueness of the products that would
developed by the concerned business will support the same in gaining a competitive
benefit over the other players in the market. The different changes that might be
considered by the business will assist the same in managing its resources for
continuous growth. On the other hand, the steady knowledge on the consumer
preferences will assist the concerned business in managing its operations in adherence
to the demand of the business. The rising population of vegans will assist the concerned
business in locating potential customers in the market for supporting the growth and
expansion of the same.

8BUSINESS PLAN FOR A STARTUP
References
La Rosa, M., Loos, P., & Pastor, O. (2016). Business Process Management. Springer
International Pu.
NZ Herald. (2019). New Zealand ranks third in the world for veganism. Retrieved from
https://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=12189925
Suroso, J. S., Tarigan, R. E., & Setyawan, F. B. (2017, August). Information systems
strategic planning: Using design thinking method at startup company. In 2017 4th
International Conference on Computer Applications and Information Processing
Technology (CAIPT) (pp. 1-6). IEEE.