Business Plan and Funding Requirements - Desklib

BUSINESS PLAN AND FUNDING REQUIREMENTS
BUSINESS PLAN AND FUNDING REQUIREMENTS
Name
Course
Institution
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Executive summary
The paper features the basic components of the marketable strategy and is partitioned into two
sections. Section one managing which the strategy for success and section two handling the
financing necessities. It plots the strategy for success of Discovery undertaking which is situated
in the United Kingdom to serve individuals with Asian beverages, seeds and cakes. Therefore, as
the name recommends, the business will bring new sorts of beverages that are devoured in Asian
nations in the United Kingdom. some f the beverages incorporate; espresso, tea, reviving milk,
corn drain, pumpkin seeds, pistachio, sunflower seeds and a few kinds of cake, for example,
biscuit, lemon cake, tiramisu among others. The upper hand of Discovery is that it is putting
forth unique beverages, seeds and cakes which are not locally accessible in the United Kingdom
and they are natural, characteristic, and sound beverages for every one of the clients. Disclosure
will likewise grasp innovation where clients will put arranges before they get to our shops to
unwind while making the most of their beverages. The business has anticipated a yearly income
of 316,542 Pound Sterling in the primary year, despite the fact that it won't equal the initial
investment in the main year however following multi year and four months. It is financed
through individual reserve funds, exchange credit, bank advances and investment firms.
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Contents
Executive summary.....................................................................................................................................2
Part 1: Business plan...................................................................................................................................5
General description of the business - Discovery..................................................................................5
Market analysis and opportunity.........................................................................................................6
Target market analysis..........................................................................................................................7
Product & Service Description.............................................................................................................7
Sales and market strategy.....................................................................................................................8
Competitive advantage........................................................................................................................12
Business Model Canvas.......................................................................................................................12
Operational structure.........................................................................................................................14
Profit and Los Statement....................................................................................................................15
Cash flow Forecast for the year ending 31st May 2019....................................................................18
Part 2: Funding requirements.....................................................................................................................19
Source of funding.................................................................................................................................19
References.................................................................................................................................................23
APPENDICES...........................................................................................................................................28
Appendix 1............................................................................................................................................28
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BUSINESS PLAN AND FUNDING REQUIREMENTS
List of table
Table 1 Target Market Analysis......................................................................................................7
Table 2 Products Description...........................................................................................................8
Table 3 Competitor Analysis.........................................................................................................10
Table 4 Business Model Canvas....................................................................................................12
Table 5 Advantages and disadvantages of business sources.........................................................19
Table 6 SWOT analysis.................................................................................................................25
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BUSINESS PLAN AND FUNDING REQUIREMENTS
Part 1: Business plan
General description of the business - Discovery
Discovery is the name for the business entering in the food industry offering Asian
drinks, seeds and cakes, as a newcomer with very promising future. It will be located in Northern
part of England in the United Kingdom and later on, it will expand to entire parts of United
Kingdom. It is established to serve customers better than the rival by providing Asian quality
products and services thus meeting the customer needs at reasonable prices. This is because the
local beverages providers are providing drinks, which are not organic, natural and healthy in the
England according to the customers' needs. This makes customers who want organic, natural and
healthy drinks not satisfied, thus providing an opportunity to satisfy that need. (Burnett and
Burnett, 2013). It is also established to change the taste of the consumers who are used to local
drinks. Such drinks are ginger tea cooked by fresh tea leaves and fresh thin slices of ginger not
dry tea bags, milk-ice coffee among others which are processed by the workers of the shop. It
also offers efficient customer services such as embracing the appropriate technology to serve the
customers through the website and social media platforms, unlike its rivals. These are what
differentiate our business from the other players in the industry who are offering similar products
and services.
Discover targets students and older people for their drinks, seeds and cakes. This is because
young people want to explore and take new stuffs including drinks and older people are very
keen on their diet by taking prescribed food most of them are organic and natural. Thus we
mostly target young people who want to discover new drinks and essential coffee tastes and
looking for a place to chat and relax. In addition to that, we also target older people who want to
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BUSINESS PLAN AND FUNDING REQUIREMENTS
enjoy different drinks that are recommended to them as they relax. We are aiming to become the
most trusted brand in offering Asian and local drinks in future. Our mission and vision concerns
offering quality Asian drinks to our customers to satisfy their needs fully and expand in all parts
of United Kingdom and across the world.
Market analysis and opportunity
The target population for the Discovery is the young generation and older people in
England. The weather in the United Kingdom such as in England and Scotland has been very
cold over the years and the increase in demand for drinks has been high. People thus are taking a
lot of hot drinks to make their bodies warm and refreshers (Kendon and McCarthy, 2015). They
have been used to the local types of drinks which they also similar to the one they prepare at
their homesteads, thus, Discovery comes in with new types of drinks from Asia that are very
natural, organic and healthy. The market opportunity and the gap that exists due to lack of an
alternative drinks that are most of the time recommended for healthy purposes. Often customers
do not get a steady supply of the drinks and cakes especially from the small shops offering
drinks, because of financing and stock out problems, Discovery sought to bridge that market gap
by offering steady and all-the-time drinks, which are also takeaways. The market leaders in the
food industry have also concentrated on offering drinks to the high profiled individuals and state
functions, so Discovery comes in place to cater for individual customers who are middle and
low-income earners because it offers different quality of drinks with different prices for all our
customers (Buttriss, 2018).
Discovery's target market in the United Kingdom is based demographic, geographic, and
behavioral characteristics as shown below;
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