Business Plan: Assignment 2

This business plan is focused on developing a cafeteria in the city of New York, United States of America. The entire business plan can be divided into the marketing plan, operational plan and financial plan which is individually significant for developing a successful business for the future.

Running head: BUSINESS PLAN
BUSINESS PLAN: Assignment 2

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BUSINESS PLAN
Executive Summary

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Table of Contents
Introduction 4
Company and product description 4
Industry, customer and competitive analysis 4
Marketing plan 5
Operation plan 6
Management team 6
Critical risks 7
Financial Plan and projection of financial feasibility 7
Conclusion 23
References 24

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Introduction
A marketing plan of a business is not only related to the product or service but the external
environment equally contributes to developing a startup. This business plan is focused on
developing a cafeteria in the city of New York, United States of America. The entire business
plan can be divided into the marketing plan, operational plan and financial plan which is
individually significant for developing a successful business for the future. The analysis of
industry, customer and competitors will increase the quality of the business plan.

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Operation plan
The operation plan of the startup business includes day to day information about business
activities. Serving coffee and additional beverage is the main purpose of this cafe. In the initial
stage, the organisation has to pay for the equipment for the cafeteria. The products include a
coffee machine, different grinders, chair, table, reception desk, etc. In addition to that, the
payment for the employees for the first year of the business will be part of the financial
investment. The fresh raw material of the organisation will be delivered regularly by suppliers.
Producing the product for the customer is not an elongated process for a cafeteria (Hopp &
Greene, 2018). Making the coffee is work for a few minutes. Although the different beverages
which will be solved need some additional time it is also minimal. The product and services of
Star Cafe is part of the operational plan. The customers have to pay just after finishing their
coffee and snacks and before leaving the cafeteria (Blackwell, 2017).
Management and Organizational plan
This business plan is associated with developing a cafeteria for the New Yorkers. This cafe
business will be named as Star Cafe. The main focus of this startup is to introduce a quick
service for the population of New York because it is considered as one of the first city in the
United States. The business opportunity in New York is increasing every day due to the new
developments of industries (Wynne, 2016). The location of this business will be selected in the
New York, which is famous for the worker population.
The demand for a cafeteria is always trending in the business industry. Therefore, the startup will
be the focus on serving coffee and different coffee-related drinks like espresso, cappuccino, etc.
In addition to that, some snacks will also part of the beverage section in this cafeteria. For
example, light snacks, pastries, muffins and sandwich will be part of the menu.
Industry analysis
The political condition of the United States is favourable for developing the restaurant business.
The government laws and policies for starting a cafeteria focus on the contract laws and
employment laws.

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The economic stability and fluctuating inflation rate of this country are not only beneficial for
developing a new cafeteria but also unique for a huge customer base (Watson & McGowan,
2018).
Coffee is considered as one of the most consumed drink in American society which has
beneficial for introducing a new cafeteria in East New York.
Competitive advantage analysis
In analysing the competition in the East New York, it is evident that there is numerous popular
Cafe which is working in this area like Word up Cafe, The tea room, Happy coffee shop, etc.
Besides that, the famous coffee chain Starbucks is also working in this area. but the organisation
will be focused on delivering quick service by using advanced Technologies, which can create a
competitive advantage in the cafe market of the United States.
Developing the market plan is always considered as one of the major steps for a start-up
business. The few market objectives of Star Cafe are:
The organisation wants to gain a profit of 8% in the next 3 years of business development.
For reaching to the customer, daily discounts will be provided in the initial stage of this business
development. For instance, the repeat customers will get a 10% discount after their third visit.
Future business opportunities in other parts of New York are part of the marketing plan of Star
Café (McKeever, 2016).
The promotional activities of this organisation include digital media promotions, newspaper
advertisements and the use of posters and banners infamous shopping malls of New York.

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Technology plan
The company will use technology and effective IT software to ensure the operations of the firm
are enhanced through this Information system it can be said that the firm will use Information
system to operate its online activities. The company will render online home delivery option
which will increase dimensions of business. The company will use evident online IT system
which will help the company in operating online and to also maintain high level of safety and
confidentiality which is very important in online operations of the business. The company will
also use system through which it track its orders and will get to know about its current updates
helping management to operate the business in an evident manner. The company will also use its
operational plan to effectively implement an effective ERP system to measure the operational
activities of the firm. It can be said that the firm with also implement at affect accounting system
to continuously record the financial activities of the firm in an evident manner. Technological
advancement has also upgraded the equipment of cafeteria business. Different type of grinders
and coffee machines will help this organization to provide a quick service as promised to the
customer (Ross & Byrd, 2015).

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Management and organisational Plan
The management team is considered as the essential requirement of a business plan. This
business plan of cafeteria includes different management personalities like the general manager,
assistant manager and head of the kitchen stuff.
General manager- The general manager of the cafe has a specific responsibility related to the
accounts and supervising the other areas (Gabler, Panagopoulos, Vlachos & Rapp, 2017).
Assistant manager- The assistant manager has several responsibilities related to the inventory
management, customer satisfaction and best quality of service providing. For managing the
inventory, the assistant manager has to communicate with put the suppliers and kitchen staffs. In
addition to that, understanding the demand and satisfaction level of the customer by regular
monitoring is part of his responsibilities. Finally, an overview in the services is provided by the
organisation and products are also taken care of by him (Chambers & Humble, 2017).
Head of the kitchen staff- The organisation offers the quickest delivery of food and beverage.
Therefore, for monitoring the kitchen activities of Star Cafe, the head of the kitchen staff has to
play a unique role and responsibility.

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Conclusion
In light of the above discussion, it can be apprehended that there are several factors which can
change the scenario for a business. The analysis of customer and competitors is useful for
understanding the demand in the market and industrial changes. Similarly, the development of an
operation plan is useful to design the day to day basis activities in ‘Star cafe’. Besides that, the
marketing plan has developed a goal for the organisation which has increased the possibility of
establishing a successful startup.

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References
Blackwell, E. (2017). How to prepare a business plan: your guide to creating an excellent
strategy, forecasting your finances and producing a persuasive plan. Kogan Page
Publishers.
Chambers, I., & Humble, J. (2017). Plan for the planet: a business plan for a sustainable world.
Routledge.
McKeever, M. (2016). How to write a business plan. Nolo.
Ross, L. W., & Byrd, K. (2015). Business Plan Competitions: Start-Up'Idols' and Their Twenty-
First Century Launch Pads.
Wynne, H. S. (2016). 4 Wynnes Boating Manufacturing Company: A Market Analysis and
Business Plan for Northwest Arkansas.