Assignment on Business Plan Table of Contents

Business Plan
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Table of Contents
I. Cover letter...................................................................................................................................4
A. Dollar amount requested.........................................................................................................4
B. Terms and timing....................................................................................................................4
C. Type and price of securities....................................................................................................4
II. Summary.....................................................................................................................................4
A. Business description...............................................................................................................4
B. Business goals.........................................................................................................................5
C. Summary of financial needs and application of funds............................................................5
D. Earnings projections and potential return to investors............................................................5
III. Market Analysis.........................................................................................................................5
A. Description of total market.....................................................................................................5
B. Industry trends.........................................................................................................................5
C. Target market..........................................................................................................................5
D. Competition............................................................................................................................6
IV. Products or Services..................................................................................................................6
A. Description of product line.....................................................................................................6
B. Proprietary position: patents, copyrights, and legal and technical considerations..................6
C. Comparison to competitors’ products.....................................................................................6
VI. Marketing Strategy....................................................................................................................6
A. Overall strategy.......................................................................................................................6
B. Pricing policy..........................................................................................................................6
C. Sales terms..............................................................................................................................6
D. Method of selling, distributing and servicing products..........................................................7
VII. Management Plan.....................................................................................................................7
A. Form of business organization................................................................................................7
B. Board of directors composition...............................................................................................7
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C. Officers, organization chart and responsibilities.....................................................................7
D. Resumes of key personnel......................................................................................................7
E. Staffing plan/number of employees........................................................................................7
F. Facilities plan/planned capital improvements.........................................................................7
G. Operating plan/schedule of upcoming work for next one to two years..................................7
VIII. Financial Data.........................................................................................................................8
REFERENCES................................................................................................................................9
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