Business Plan on Coffee Roaster

Business plan on
Coffee Roaster
Table of Content

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Executive Summary...................................................................................................................4
Objective................................................................................................................................4
Mission...................................................................................................................................5
Key to success........................................................................................................................5
Risks.......................................................................................................................................5
Company Summary....................................................................................................................5
Company ownership...............................................................................................................6
Start-up summary...................................................................................................................6
Company location and facilities.............................................................................................7
Services......................................................................................................................................8
Services description...............................................................................................................8
Competitive comparison........................................................................................................9
Fulfilment...............................................................................................................................9
Technologies..........................................................................................................................9
Future services.....................................................................................................................10
Market analysis summary........................................................................................................10
Market segment....................................................................................................................11
Target market segment.....................................................................................................12
Market trend.....................................................................................................................13
Market need......................................................................................................................13
Services business analysis....................................................................................................13
Strategy and implementation summary....................................................................................14
Strategy pyramid..................................................................................................................14
Competitive edge.................................................................................................................15
Marketing strategies.............................................................................................................15
Sales strategies.....................................................................................................................16

Milestones............................................................................................................................16
Management summary.............................................................................................................17
Financial plan...........................................................................................................................17
Important assumption...........................................................................................................17
Key financial indicators.......................................................................................................17
Break even analysis..............................................................................................................18
Projected profit and loss.......................................................................................................20
Projected balance sheet........................................................................................................20
References................................................................................................................................23

Executive Summary
This is the section where café brief introduction is provided and make a systematic
starting of the business plan. Business plan is very helpful in managing and working
effectively the newly set up equipment and make sure to work as per the need and growth of
the company (BAKHSHI, 2016). Coffee Roaster is the place for the many coffee, book or
nature lover that actually make a helpful and effective approach within society and make
sustainable changes as per the need of the café in that local area.
Objective
There are different activities which are helpful for the millions of British shop which
are related to espresso-based coffee drink. People who are related to make different sector
more than one state of the central London. One of the primary objective is basically related to
increase the cost of revenue, and make effective growth within company to make
suitableobjective and work as per the increasing number of coffee shop within the chosen
area.
 Reducing legal and extra expenses which are highly related to the growth of the
company.
 Having marketing promotion which could be related to making promoting activities
for the amount of $83000 in total.

 Having expanding nature of the coffee café which are highly related to the growth
objective. To provide effective space for the customer.
 Provide relevant growth in the market and make more and more happy customer.
Mission
The main mission of the Coffee Roaster is to provide sufficient growth in the market
and make strategic changes as per the need and analysis of the café. They want to become
specialised in the market and make sure to provide excellence coffee services in central
London. So that in future they can spread it in different zone and market growth.
Key to success
There are different way and key to success which are helpful in making and
completing basic structure of the company (Bhadury and et.al.,2017). It could be related to
the growth and necessities for the local addicts and try to make the daily escape which could
be basically related to effective growth and achievement of the café. In the local area there
are lots of American and a universities is established nearby the area. Which could be related
to effective growth and more sale of the company.
 High need of café in the local area with effective rate of return it could be related to
high growth and achieving process within the café.
 People can come here and reduce their stress with having the green and environmental
friendly environment.
 Further student of the university can come and complete their project in all piece and
mental relaxation activities.
Risks
The main risk which are involve for the café establishment are:
 It will be related to different sector and make sector for the growth of the café that
could be related to make popularity in the sector internet continue to grow of the café.
 There are different sources and cafes are available which are make high competition
in the market and make the reason for slow down the cost and sales volume.
 Further students are not able to pay that high amount for coffee and surrounding
which are developed by the coffee roaster.

Company Summary
Coffee Roaster is the place which are helpful in making strategic decision and capable
for doing business in the new line street of the central London market. This is the sole
proprietorship organisation which are own and setup by an individual to run the café by
employ some new and trained staff to serve their customer.
The owner of the café are appealing major individual and customer to visit their new
café and try to give a chance for growing in market and make sustainable changes as per the
need and demand of the customer (Chung, 2020). Due to the pandemic impact most of the
people are try and avoid outside food, because of infected and effective qualities. It is helpful
in making sustainable and change as per the need of the café in market.
Company ownership
The café is owned by the individual person and tried to arrange the funds form loan,
friend and families. As all of these are helpful in making sustainable changes and work as per
the need of the company to make sure the right investment to make effective and innovative
café.
Start-up summary
The start-up cost of the café will be over on the changing and social environmental
cost which could be helpful in analysing and making effective pricing policies. There are
different polices and procedure are used as per the given café report. In starting the seating
capacity of the café are nearly about 20-25 people. The rent is about $15000 a month (Danila,
2019). The area of the café is 1000 square feet with having a large space in dining, coffee bar
and a kitchen and washroom facility. It is made as per the healthy environment facilities and
make sure to learn and different books, online quotes, free Wi-Fi facility and many more.
The equipment of the coffee roaster is two commercial espresso machine, air pots,
urns, commercial blender, top loading coffee bins, barista syrups and make a strategic
approach in the company. There are different concept which are highly related to different
furniture and make strategic decision for the growth and objective of the consignment basis.
all of these are applicability’s for the growth of the café are related to effective chance in café
and make appropriate changes as per the need of the café owner and their customer.