Entrepreneurship - Business Plan to Start a Coffee Shop

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the Student:
Name of the University:
Author Note

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ENTREPRENEURSHIP
Executive Summary
This study aims to design a business plan in the city of Auckland. The business plan will be
having a target market so that it can quickly gain customers. Here the business plan is to start
a coffee shop chain that will require an investment of 19.33 million New Zealand Dollars.
The net profit of the company is expected to be 3.72 million New Zealand Dollars.

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ENTREPRENEURSHIP
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Innovation and competitive advantages.................................................................................3
Skills required........................................................................................................................4
Market and the competitors....................................................................................................5
Breakeven point and Cash Flow............................................................................................7
Steps involved and investment...............................................................................................8
Conclusion..................................................................................................................................8
Reference..................................................................................................................................10
Appendix..................................................................................................................................12

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ENTREPRENEURSHIP
Introduction
This study will discuss a new business plan. The business plan has the motive to start
a coffee shop that will provide coffee and other snacks to the customers. There will also be
several soft drinks and beverages to the customers of the shop. The main motive of the coffee
shop is to provide its services and the products at a low price but with high quality to compete
with the other coffee shop in the region. The coffee shop will provide beverages and
refreshments to the customers. There will be a different variation of coffee that will be
available to the customers. There will be various types of sweet products like cakes and
biscuits that will be made available in the coffee shop. The coffee shop will serve all kinds of
customers, including the office goers, students, older adults, and other people who come to
spend leisure time. So the coffee shop will be open from 6 AM to 10 PM on all days. The
goal of the coffee shop will be to provide excellent service to the customers and also maintain
a standard quality of the products that are offered to the customers.
Discussion
Innovation and competitive advantages
The goal of the coffee shop will be to provide quality service and excellent quality coffee and
other beverages to the customers. The coffee shop will be located in the middle of Auckland
city. The place will be such that it be convenient for both the office goers, students, and the
other who come for spending a reasonable time (McKeever, 2016). The place will be both
near to offices as well as the schools and colleges. These are the target customers of the
coffee shop. The design of the interior of the coffee shop will be made by a professional that
will help to make the place attractive to the customers (Hopp et al., 2018). The professionals
who will design the interior of the coffee shop will be called for meetings. The vendors that