Research Project on Small Business Enterprise | Jesmond Dene Hotel

SMALL BUSINESS ENTERPRISE

Table of Contents
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
1.1................................................................................................................................................3
1.2................................................................................................................................................4
TASK 2.................................................................................................................................................5
2.1................................................................................................................................................5
2.2................................................................................................................................................6
2.3................................................................................................................................................7
TASK 3.................................................................................................................................................8
3.1................................................................................................................................................8
3.2................................................................................................................................................9
3.3................................................................................................................................................9
TASK 4...............................................................................................................................................10
4.1..............................................................................................................................................10
4.2..............................................................................................................................................10
4.3..............................................................................................................................................11
CONCLUSION..................................................................................................................................13
REFERENCES...................................................................................................................................15
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INTRODUCTION
Complex external difficulties will gives rise to the enhancement in the current capabilities
of an organization. Jesmond Dene has been selected for this project report which is all about
explaining their small scale role in building their identity. This project report is all about explain
their internal strength and weaknesses in order to beat their competitors. It is also stresses on
aims and objectives designing, implementation and preparation of the overall action plan.
TASK 1
1.1
Company profile
Jesmond Dene hotel is situated in the famous tourist destination of the United Kingdom
that is the London. This small scale business of providing accommodation services to all the
visitors who come outside UK in order to explore the London and its aesthetic beauty. This place
is located in the Kings cross St. Pancras street in the front location which is enough to attract the
interest of all the customers (Tassabehji, 2010). This is regarded as one of the cheapest bed and
breakfast restaurant in this particular street. The business profile of this enterprise reflected its
Smart objectives in their business portfolio to attract wide number of customers towards their
business. The current enterprise stresses on the cleanliness as this factor will set unique identity
of an organization among all kinds of competitors. The online reviews over 1600 individual will
measure the success of an enterprise.
The amenity provided by this particular sector includes variety of options in rooms as per
the income level of individuals. Free Wi-Fi at a blistering speed is a primary feature of this
particular place to catch the interest of all customers. The biggest competitors of this
organization are Apple house and oak wood guest house who provides accommodation services
at the cheapest rate (Soufani, 2013). Lunch and coffee are the complimentary services provided
by this entity in a standard room rates as the luxury services are provided by this entity is to
catch the attention of all individuals. The working hours of this place will remain open for 24
hours to facilitate its clients with its unique services.
Contact information
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Illustration 1: Location of Jesmond Dene hotel
Name and address- 27 Argyle Street, Kings cross St. Pancras, London
Contact no. [phone]
Website- Http://www.jesmonddenehotel.co.uk/
Strengths
 It is located in the front location of the famous streets of the London
 The facilities of this place are available for 24 hours of working to cater the demands of
night customers.
 Free Wi-Fi facilities are available in the public places near the restaurant
 Affordable pricing rates as compared to their rivals
Weakness
 Higher competitors is the basic weakness of the entity which needs to be removed
 Shortage of space is another weakness of this particular entity.
SMART OBJECTIVES
 The quality of services will be offered by this entity in order to gain the interest of wide
number of customers
 The pricing pattern will be strategically designed in which innovative patterns are used to
reduce the prices as compared to their competitors
 The facilities are provided in higher number as compared to its competitors who imposes
threats.
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