Event Planning: Strategies, Requirements, and Financial Details

Event planning

Table of Contents
Introduction .....................................................................................................................................3
Marketing strategy .....................................................................................................................4
Human resource requirement......................................................................................................6
Financial details........................................................................................................................10
Conclusion ....................................................................................................................................12
References .....................................................................................................................................13

Introduction
Event management is one of the most important and tough task. Event need to be
organized effectively to attract customers towards organization products and services and to
maintain effectiveness of their products and services. For success of an event managers need to
manage all available resources to achieve their goals and objectives easily. In this report we will
prepare an new year event in metro bar. Marketing mix help to establish and for overall success
of a business. Marketing strategy help to improve presence of an event in minds of their
customers and improve effectiveness of their products and services. Marketing strategy help to
maintain effectiveness of an event. Marketing require at each and every stage of an organization.
Human resource requirement help to maintain smooth working of an event. Require to establish
success of an event. Financial details are provided to analyse profitably earn from an event.
Marketing strategy
Marketing is one of the important factor for overall development of business and to
attract large number of customers towards organization(Ickman and et.al., 2016). Marketing help
to improve presence of organization in market and work towards achievement of goals and
objectives. Marketing strategy help company to compete with their competitors to earn an
advantage. It help to develop overall brand awareness in market for product. In context of new
year event in metro bar marketing mix help to analyse various resources that are required to
promote event to attract customers. Different element of mix work together to achieve objective
of organization.
Product
Product means what an organization or an event offers to their customers to fulfil their
needs. Before marketing company need to analyse features that are provided by product to
customers. In new year event organized on Metro bar product like food and beverage, music
system, drinks and awards are given to best dressed couples, dance floors and disco lights

facilities are provided to customers. Food like ice cream, pizza, sandwich and soft drinks and
alcohol are available for guests.
Price
Price means at what cost customers want your products and services. Price for product
need to be set according to analyse of customers ability to pay and all other expenses for
development of product(Akutagawa and Myslinski, 2015). In an new year event manager need to
create a budget and set price after analysis of advertising cost for event, cost of venue, food
items, staff, gifts, facilities and music system. Metro bar need to make their prices minimum to
attract large number of customers which help them to increase overall profitability.
Place
An organization need to analyse their target market and set their place where customers
are easily able to get product. Place need to be effective that attract customers easily. Event
companies find places for an new year party. In this context for a new year party place is metro
bar where guests are easily able to reach. Due to popularity of metro bar help to attract customers
easily. Their wide parking space help guests to park their vehicles easily. Due to good Inside
space people are able to enjoy party easily.
Promotion
Promotion means advertising promoting a product or service of organization. Promotion
help to improve presence in minds of customers and to grab their attention towards services. It
help to appeal customers towards organizations services. In this context of new year event in
metro bar they use social media marketing, hoarding in front of colleges to attract students.
Promotion of discounts and offers on social media provided to guests in an event.
People
For achievement of goal and objective of company and for their smooth working they
need effective employees to develop their business. Need people to promote their services and
products. In context of metro bar new year event they hire staff like waiters, security guards,
chefs for food(Lamons and et.al., 2016). Overall success of event depends on staff and
employees involved in an event.
Processes
Process help companies to deliver their services to customers easily. Effective process
help to save time and money for business and require to achieve their goals. In the context of