Plan Event: Marketing Mix, STP, Human Resource Requirement, Financial Details

PLAN EVENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of events......................................................................................................................3
Marketing mix.............................................................................................................................3
STP for event planning:...............................................................................................................5
Human resource requirement.......................................................................................................6
Financial details...........................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Event planning is the process of project management such as convention, meeting,
ceremony, team building activity, trade-show, etc. it involves the coordination of the very event
and activities is known as the event planning. Event plan also helps in guide all the component of
event. Planning event for music festival at metro bar Luton campus. This report will discuss the
marketing mix like 7 P's for event and whole marketing strategies with segmentation, targeting
and positioning. This report will also elaborate the human resources managements such as caters,
cleaners, etc. require for the event with their role and responsibilities as well as financial cost
such as variable costs. Fixed cost and total cost like ticket price, etc. that involves in event with
analysis the breakeven points.
MAIN BODY
Overview of events
Musical event will be held at metro bar Luton campus with competitive and pricing
strategy as well as signers will also available their as judges. This musical festival become one of
the most popular ways to consume the live music. It reflects the culture of individuals. The music
festival will be community event with the performance of singing and instruments playing. It
will help in bring people together as well as people will come together to enjoy the music. There
will be starters, foods and drinks. The invited people will be 200 maximum and also will provide
live stream of event.
Marketing mix
Marketing mix will to promote the event to markets and it is new terms. It is relevant for
planning the vents and also marketing methods to reach their audience. It helps in deals with the
marketing efforts. It is the set of tactics and actions that an event manager used to promote the
events in market (Lahtinen, Dietrich and Rundle-Thiele, 2020). The marketing mix consist 7 P's
includes products, price, place, promotion, people, process and physical evidence.
 Products: products are the components of marketing mix, there are planning for musical
event at metro bar Luton campus. Event consists the lot of fun and joy for visitors as well
as different types of junk foods, starters with soft and hard drinks. This event will also
provide opportunity to other singers to get on the ground floors and also there will be
competition and pricing for the singers in music event.