Recommendations for Enhancing Financial Sustainability

The Coca Cola company uses various Corporate Social Responsibility (CSR) activities, such as education and empowering workforce, making the environment better, training for rural sports, and others. The majority of managers (19 out of 25) recommend that Coca Cola should continue with its existing and potential CSR activities to improve sales. Based on the research findings, it is recommended that Coca Cola should maintain its current CSR initiatives and make some modifications to attract more consumers and boost its financial sustainability.

BUSINESS PROJECT

INTRODUCTION
The approach through which company contribute in sustainable development of society
and all stakeholders with the help of economic, educational, social as well as environmental
activities and benefits is known as Corporate Social Responsibilities (CSR). In the corporations,
there are majority number of the companies use and implement different CSR activities on
consistent basis which helps to them in order to boos up their sales and profitability condition
within market segment. The current business project is conducted by taking base of the Coca
Cola company which is US based and operating across the world. It operates in the beverage
industry where provides various range of cold drink products to existing and potential consumers
worldwide. The report focuses on different tools of project management to analyse the research
problem and make appropriate recommendations on the basis of survey. With the help of
qualitative research method the data are collected and interpretation as well as conclusion is to be
made about the CSR activities used by Coca Cola company. Through this project, the learner
easily able to know activities and method for applying CSR activities within workplace for
promote sales and financial sustainability.
TASK 1
Title of Research
Impact of CSR on a functional area within Coca Cola to promote profitability and
financial sustainability.
Research Aims and Objectives
Aims:
To analyse impact of social corporate responsibility on sales of products in order to
promote profitability as well as financial sustainability: A case study on Coca Cola.
Objectives:

The current report of business project is on the basis of corporate social responsibilities
which are used by the companies where various kinds of activities are to be done. Various types
of the CSR activities when an entity adopt at the workplace then it affects on the level of
consumers of its products in positive manner. The Coca Cola company offering various kinds of
cold drinks and beverages to the people along with this for society it uses different CSR
initiatives and activities (Mubarak, 2015). These all kinds of initiatives and activities affects to
the entity in positive way on profit and financial elements etc. For analysing these things current
research is conducted which aims are such as follows:
 To identify concept of corporate social responsibility within an organisation.
 To analyse impact of CSR activities on the sales and revenue of Coca Cola company.
 To assess relation of CSR activities with financial sustainability of the Coca Cola.
 To recommend management of Coca Cola about the CSR activities.
TASK 2
Scope of the Research Project
The current project is focusing on the CSR activities of Coca Cola company along with
this it analyses that how such initiatives make impact on the business performance in terms of
financials. Main scope of this business project is to assess that in which direction CSR activities
adopted by the Coca Cola are affecting to it. Higher and beneficial CSR initiatives are taken by
the firm lead to attract more number of consumers by which revenue of entity automatically
boost up. Ultimately profit and financial health of company improves and promote up to the
greater extent (Dudovskiy, 2016). Apart from this, as the Coca Cola entity use more number of
CSR activities for development of society or all the stakeholders then it leads to attract potential
beverage user consumers which is sign of boosting profitability as well as financial sustainability
within the market sector.
Risk Management
Risk considers as problems or constraints which can be comes into consideration
suddenly and affects to the overall smooth functioning of project. Risks are sometimes certain or
in some cases these are uncertain and occurs at any time by which management not able to
achieve objectives and aims in proper and fruitful manner. In the project several risks can be

arises which are such as contingency, productivity, technological, employees related, costing,
time duration, lack of proper management etc. In addition to this, adequate fund is also one of the
highly significant aspect of the project and in some activities cost incur high then financial
resources reduce (Nicholas and Steyn, 2012). When the project management not able to proper
effectual training to employees then cost of project and time duration both enhances which create
risk in the workplace of Coca Cola firm. It is necessary to manage the risks which lead to
improve the project quality.
Cost control
Cost is one of the highly sensitive element of the overall project because without making
this Coca Cola not able to conduct research and cannot identify problems. If the level of cost
enhance then financial resources get decline which affects to whole project and research in
adverse manner. In order to the run the overall project in proper and smooth ways then the
project manager of Coca Cola able to fulfil its objectives of the current project. Lower the
costing and expenses incur in the project shows that objectives as well as aims are achieved in
the highly beneficial ways (Flyvbjerg, 2013). Hence, controlling over the costing aspect is one of
the best criteria and sign of the project completion in effective manner.
Quality control
Along with the cost, scope and risk there is quality aspect is also associated with the
project which is also highly necessary to analyse and improve within the firm. For controlling as
well as improving the level of quality of project there are innovative and updated techniques are
required to use. By using and considering different tools of project management like as Gantt
chart, network diagram, work breakdown structure etc. the Coca Cola able to manage the quality
and improve it which is necessary part of the whole project (Gemünden, Huemann and
Martinsuo, 2013).
Along with this, proper time management as well as communication also requires up to
the greater extent. If the managers not able to manage the overall time frame and increase the
total time which allocated for project completion then affects the plan. Apart from this, due to
lack of communication objectives not clear among all the employees.

TASK 3
Timelines and Action Plan
Action plan
Name of Activity Actions on the basis of activities Time frame
(in weeks)
Collecting data and
information
At the very initial level data will be gathered from
the reliable sources and on the basis of the
information project manager able to conduct survey
and identify problems. The data are highly required
because it considers one kind of the raw materials
for doing the research.
2
Arrange gathered data in
structured form
The data which are derived by scholar are to be
arranged in the current activity in appropriate
structure. When data are arranged in proper formate
then analysis and further research become easy
(Adak and Yumuşak, 2013).
1
Prepare plan for CSR
activities
At the present project activity there are plan to use
CSR activities is to be prepared by the responsible
managers and employees. After assessing that
which kind of activities will be proper and effective
the plan is to be made.
3
Present to senior managers
and take approval
In the above phase CSR activities plan is made that
will be presented to the senior managers who
having authority to check and evaluate plan. After
analysing plan senior managers give approval and
permission for taking further actions.
1
Make final CSR activities Once permission is given by senior managers the
employees make final plan about those CSR
activities which is appropriate and then implement
1

at the workplace of Coca Cola (Gemünden,
Huemann and Martinsuo, 2013).
Implementation of CSR
activities
At this activity, plan of CSR activities for Coca
Cola which finalise in above phase will be
implement within working environment of the
company.
2
Monitoring CSR activities Once, the plan is to implemented within the Coca
Cola then it will be monitored or reviewed by the
authorised manager. Here it has been identified that
whether it is profitable for Coca Cola or not to
make more financially sound.
1
Take feedback and
suggestions
At the last feedbacks are to be taken by the
managers of Coca Cola company about the CSR
activities implemented and executed at the
workplace (Hwang and Ng, 2013). In addition to
this, suggestions for any kind of improvement are
to also taken by the same.
1
Series No. Task Name Duration Start date Finish date Predecessors
1 Collecting data and
information 2 wks Sat 5/27/17 Thu 6/8/17
2 Arrange gathered data in
structured form 1 wk Fri 6/9/17 Thu 6/15/17 1
3 Prepare plan for CSR
activities 3 wks Fri 6/16/17 Thu 7/6/17 2
4 Show to senior managers
and take approval 1 wk Fri 6/16/17 Thu 6/22/17 1,2

5 Make final CSR activities 1 wk Fri 6/23/17 Thu 6/29/17 4
6 Implementation of CSR
activities 2 wks Fri 6/30/17 Thu 7/13/17 5
7 Monitoring CSR
activities 1 wk Fri 7/14/17 Thu 7/20/17 5,6
8 Take feedback and
suggestions 1 wk Fri 7/21/17 Thu 7/27/17 7
Gantt Chart
Gantt chart is one of important project management tool in which network diagram is
also used which shows each and every project activities in the clear as well as horizontal format.
Through these kinds of tools the project manager of Coca Cola able to determine critical path of
the project for reducing time duration. Moreover, Gantt chart, network diagram and critical path
are stated as below:

Critical Path: 1+2+4+5+7+8
Time duration: 2+1+1+1+1+1 = 7 weeks
TASK 4
Research methodology
While doing research there are generally two kinds of methods or approaches are used by
the scholars which helps to them in order to conduct research in proper manner which are like as
qualitative and quantitative. At the present business project there is qualitative approach of
research is to be adopted by the investigator in which questionnaire are to be designed and
distributed between managers of Coca Cola company. Due to this, primary source like as
questionnaire and survey is used in present project. Apart from this, to distribute questionnaire
online survey methodology is used where through internet and social media sites these are
provided (Müller and et.al., 2013). Along with this, to take response and feedback also same
methodology is used due to time consuming. To analyse and make interpretation of collected
data in the current report, thematic analysis is used under which by preparing themes on the basis
of questions conclusion is derived, by considering simple random sampling method 25 managers
are selected among whole team of managers of Coca Cola firm.
TASK 5
Interpretation as well as analysis of gathered data
Thematic Analysis

Theme 1: Managers are aware about the CSR activities adopted by the Coca Cola
company.
Que. 1: Are you aware about the CSR activities adopted by the Coca Cola
company ? Respondents
Yes 20
No 5
25
Yes
No
0 5 10 15 20 25
20
5
Interpretation
On the basis of the above graph it can be analysed that most of the managers of the Coca
Cola company are highly aware about the concept of corporate social responsibilities which is
used by it. The findings reflect that among 25 managers there is 20 number of managers are
aware and only 5 not aware about it.
Theme 2: With the help of CSR activities Coca Cola can attract more number of
consumers towards it.
Que. 2: As per your opinion, with the help of CSR activities Coca Cola can Respondents

attract more number of consumers towards it ?
Yes 17
No 8
25
Yes No
0
2
4
6
8
10
12
14
16
18 17
8
Interpretation
By considering the current theme it can be interpreted that if the Coca Cola firm adopt
and use CSR activities within entity then it helps to boost up buying or purchasing power of the
individuals of cold drinks. In addition to this, as per the 17 managers higher number of
consumers attract towards Coca Cola in case it adopts effectual CSR activities. Along with this,
only 8 number of respondents think that by adopting the CSR activities there is any kind of
impact will not be there on customers.
Theme 3: Through the CSR activities organisational function such as finance of Coca Cola
affects in positive manner.
Que. 3: Through the CSR activities which organisational function of Coca
Cola affects in positive manner ? Respondents

HR 2
Marketing 8
Production 3
Finance 12
25
HR Marketing Production Finance
0
2
4
6
8
10
12
14
2
8
3
12
Interpretation
It can be said from the current theme and analysis that by using more CSR activities is
marketing as well as finance both organisational functions of the firm will be improve as
compare to HR and production. As per opinion of 12 and 8 managers Finance and marketing
function respectively enhance in the industry and make entity profitable.
Theme 4: Managers strongly agree that CSR activities help to Coca Cola to boost up sales
and financial sustainability in the industry.
Que. 4: Do you agree that, CSR activities help to Coca Cola to boost up sales
and financial sustainability in the industry ? Respondents

Highly agree 11
Agree 7
Neutral 4
Disagree 2
Highly disagree 1
25
Highly agree Agree Neutral Disagree Highly disagree
0
2
4
6
8
10
12 11
7
4
2
1
Interpretation
Among total 25 respondents there is 11 managers highly agree that if Coca Cola use and
adopt different kinds of CSR activities at the workplace then revenue as well as financial
sustainability of it enhance up to the greater extent. It can be found that there is 7 managers are
only agree about the current theme or statement.
Theme 5: CSR activities which adopted by the Coca Cola company.
Que. 5: Which are the CSR activities currently adopted by Coca Cola ? Respondents
Education and empowering workforce 9

Make environment better 8
Training to the rural sports 6
Other initiatives 2
25
Education and empowering workforce
Training to the rural sports
0
1
2
3
4
5
6
7
8
9
10 9
8
6
2
Interpretation
The Coca Cola company uses and implements several numbers of the CSR activities for
improving financial position among them as per 9 managers it provides education as well as
empower the workforce using different training and development programs. Apart from this, 8
and 6 managers say that Coca Cola use two CSR activities which are like as make the
environment of country better and provide training to the rural sports man respectively.
Theme 6: Coca Cola needs to continue with the existing and potential CSR activities for
improve sales.

Que. 6: Please recommend that, Coca Cola needs to continue with the existing
and potential CSR activities for improve sales ? Respondents
Yes 19
No 6
25
19
6
Yes
No
Interpretation
By the theme of recommendation it can be analysed that majority of managers such as 19
among 25 give their opinion that Coca Cola should implement current and potential CSR
activities within firm. When it continues with existing and new CSR activities enhance
purchasing power of consumers as well as sales and profit of it. Further, ultimately it highly
promotes and enhance to the financial sustainability up to the greater level within industry.
TASK 6
Recommendations on the basis of findings of research
On the basis of above conducted research and analysis it can be said that CSR activities
are the very beneficial for Coca Cola because it uses attractive and effectual initiatives. By the
analysis, it can be recommended to the management of Coca Cola firm that it should continue
with the same CSR initiatives which are existed. Along with this, it needs to make some

modifications and by improving it again implements which helps to attract higher consumers and
boost up its financial and profitability sustainability.
TASK 7
Evaluation and reflection on research process
In the present research there is by considering qualitative kind of research approach
analysis is to be done that CSR activities affects to the Coca Cola or not in terms of financials. It
can be evaluated that adopted research process is one of the highly appropriate because it helps
to me for collecting valid and reliable information from the managers who are working in Coca
Cola. In addition to this, to collect data primary method is used where source adopted is like as
questionnaire. After taking feedback through questionnaire data are arranged in proper formate
and then analysed. Moreover, at the end of the basis of analysis appropriate and reliable
conclusion is to made and then recommendations given to management of Coca Cola.
CONCLUSION
It can be concluded that with the help of CSR activities sales along with the profit level
improves which helps to Coca Cola in order to become highly financially sound within industry.
At the current scenario it uses highly effectual CSR initiatives like as education and empowering
workers, make the environment best, provide training to sport people etc. which lead to increase
its sales and profit. It can be advised to Coca Cola firm that it needs to implement such activities
on consistent basis along with make some kind of modifications. Hence, it can be summarised
that CSR activities directly affects to the profitability as well as financial sustainability up to the
higher extent in industry.