Business Proposal

BUSINESS PROPOSAL
Costa Coffee Cafe

INTRODUCTION
• Present study is based on Costa Cafe which is a British Multinational
Coffee house having different branches, all over the world.
• It is renowned and is successful in terms of running the largest chain in
UK that has led to showcase its creative perspective, all over the world.

MARKET NEED
• Recently, in UK, a wide range of Tourists have been found to prefer food that depicts
healthy choice.
• In this context, it has been seen that a high demand of such restaurants providing healthy
food options have occurred.
• In order to deal with such changed market demand, Costa has undertaken a thorough
market research to find out what exactly is required to be proposed for such customers.
• In light to it, a high existence of Vegan customers have been found in UK.
• However, there are very less number of restaurant providing Vegan food products.
• As a result, it is proven to be a creative as well as a new idea for Costa to target
customers who are such environmental as well as health conscious.

VEGAN FOOD

TARGET CUSTOMER
• The targeted customers of Costa over here are those who are very much
conscious about protecting the environment.
• Therefore, Vegan people represented the targeted group of this plan by
Costa.

RESTAURANT

VALUE PROPOSITION
• Vegan food products has been delivered to gain competitive advantages.
• It is different from other restaurant which would be helpful to deliver
significant advantages to all customers

KINDS OF FOOD

REVENUE MODEL
• The chosen organisation Licensing revenue model has been selected.
• This is because, Costa need to develop successful operations with
common among investors, creators and intellectual property owners.

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